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Sprocket Digital Blog

How To Improve Paid Search Automation

How to improve paid search automation

Paid search automation allows marketers to scale their strategies across a large audience whilst delivering consistently impressive results. Automation is used to replace time-consuming tasks such as reporting and data analysis. Google has released automated solutions for almost every aspect of account management – the trick is to know when to remain in control and …

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How to increase EDM open rates

Email marketing takes too much time and effort to settle for low open rates. Your open rates show which recipients open your emails and at what rate this happens for each email you send. Open rates on Klaviyo allow you to measure customer engagement and monitor the performance of your efforts. Low open rates can …

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How Page Speed Affects Your ROI

The link between page speed, conversion rate, and ROI When you’re looking at ways to increase your revenue, conversions, and ROI you probably think along the lines of acquiring more leads and streamlining your sales process.  But among the many tools that can influence conversion rates, one is often underestimated: page speed.  Studies have shown …

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