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What Programmatic TV Advertising Means in New Zealand

Kiwi viewing habits have shifted well past the lounge and the 6pm bulletin. TVNZ+ and ThreeNow now carry a large share of local TV viewing as free, ad-supported streaming platforms, sitting alongside global services in the same connected TV environment.

Programmatic TV advertising NZ campaigns buy space across this shift in real time, using data and automated bidding instead of a single fixed, pre-negotiated TV placements.

What Programmatic TV Advertising Means in New Zealand
Sprocket Digital
Excellent
4.9
Based on 162 reviews
Richie Stott
It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
Cuddle Me Baby Ltd New Zealand
We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
Daz
This is our 2nd year with Sprocket. We have had nothing but great service, combined with expert knowledge and advice that has delivered fantastic results. I would recommend Sprocket to any business looking for a digital partner to assist in growing your business.
Phillip Wards
Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come. Thanks team
Lily Richards
I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
Sandy Carter
A great company who listens to their clients needs. I can't recommend Sprocket enough, they have been a valued addition to my business.
Sheree Palmer
Great Team to work with, communication is great and they are actively engaged with working with you.
TGA Promotions
Highly recommend Sprocket to grow your business through online marketing! Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have. We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
Lani Wards
We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.
Clare Pepers
Alisha offers exceptional communication in a professional and friendly manner. Response to emails is efficient and we receive a good level of reporting on marketing campaigns. Alisha offers great advice on the next step forward and how we can improve our online sales moving forward. Sprocket Digital takes out the hassle of trying to understand the foreign world of digital marketing which can be very overwhelming. I have no hesitation in recommending Alisha and Sprocket to help you take your online presence to the next level.
Rodney Dawson
If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.
Ketaki Rasmussen
Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
Brent Alexander
We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.
NZ Health Food Company
We've been working with Sprocket Digital for a few months now and are seeing really good results. Dan and the team are great to work with and are constantly looking for opportunities to help us grow our ecommerce platform. Great communication and nothing is ever a hassle.
Casey-lee Cranston
Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
Nudi Point
FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
Kate Mayo
I have been working with Sprocket for a few months and am very happy that we decided to work together. A friendly team, very responsive and thorough. Harry has really taken the time to understand our business and develop strategies to help us grow.
Rinku Wrigley
An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!
Hybrid Bikes Ltd
We have been working with Sprocket Digital for 3 month now and I am very happy with the team. They offer great service from analyzing our needs as a business to delivering a great action plan. I can highly recommend to any business which is looking for a fantastic marketing team. Kind regards Frank
Andrew Tuioti
Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.
Louis Chan
Sprocket have been great to deal with from the start and have brought in great results. Highly recommended 🙂
Meelee Joe
Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
Daisuke Kirihara
I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.
Noora Tuikkanen
I’ve been working with Sprocket across different marketing campaigns. They are very result-driven and genuinely care about helping their clients get strong results. It really feels like they are always looking for ways to improve performance and make the campaigns work harder. Our monthly catch-ups with Shay have been awesome. She is always professional, responsive, and quick to help with anything we need. Really appreciate working with a team that is proactive, easy to communicate with, and focused on getting results. Highly recommend!
Beautiful You Holidays
Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team. Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof. Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
Oliver Pykett
I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
Matt Frost
Could be more happier with the service and results Buildlab homes has recieved from teaming up with Sprocket Digital. We went from struggling week to week with finding work to now being able to pick and choose our work and clients.
Gabi Metz
Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
L M
Kieran and team have been great to deal with, friendly, knowledgeable and professional service. We saw an uplift in enquiries almost immediately when campaigns went live and Sprocket have been very responsive with refining campaign to meet our objectives and taking us through the results.
Philippa Middleton
Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.
Jody Direen
Super polished, results driven company. Clever at giving your brand an edge through digi marketing. Love working with them - proactive and engaged.
Ben Grogan
I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.
Tony Evans
Sprocket Digital are a committed SEO partner to our business, always working in collaboration with us to drive our sales and boost our online presence. They are always ready to help and respond quickly to our changing needs
Lance Metz
Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
föray THULE
We had been working on e-commerce and our digital strategy for a few years and going along fairly well - Sprocket has helped us get to the next level and it definitely feels there is so much scope to keep building our online presence and performance from here. They are great to deal with and I appreciate their ability to tailor the approach to our specific position/industry etc. Bringing in the experts! Big addition to our team. Cheers.
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Sales Aswefa
Nothing is a problem, no question goes unanswered and they simplify digital marketing so it becomes understandable.
Andrew Stairs
Highly Recommend The Sprocket Digital Team have been amazing to work with, their vast insight in the digital marketing space has helped us increase sales and step back from attempting to run our own marketing campaigns.
cam scott
So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
Bejoy Jose
We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact. Jeff
Gavin Sheppard
Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.
Mark Chapman
Great start with Sprocket. Particularly like the data driven methodology, transparency and friendliness.
Jon Burrows
Our business has had a great experience with Shay & the team at Sprocket Digital - We have seen a genuine increase in enquiry since engaging with Sprocket and we are planning to increase our spend with them in the near future. Very happy with the results, would recommend!
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
Hobby Land
Our website has been live now for 3 months and we've been working with Sprocket since the launch of our site. After considering a few agencies, we're very happy with our decision to work with Sprocket as they have provided a very professional and responsive service and we have achieved excellent results on our spend thus far. Hopefully we'll continue to have a prosperous relationship over the coming months and years.
Chris Hepburn
The guys at Sprocket have been very helpful, We are starting to see great returns from our investment. Thanks Ronnie for all your help. Cheers

CTV Advertising vs Traditional TV: What's Different

A traditional TV ad is bought against a programme and a timeslot. You're paying for everyone watching, whether or not they're your audience.

CTV advertising services flip that. Your ad is bought against a defined audience when they're using streaming apps on their TV. We buy your TV ads the same way, targeting them using the same data and real-time bidding as the rest of your digital campaigns. That means:

  • Audience targeting by demographics, interests and location, built around data rather than a single programme slot
  • Full-episode, often non-skippable placements on the biggest screen in the house
  • Real-time reporting on impressions and completion rates, not a post-campaign ratings estimate
  • Budgets that scale with your business, not a broadcast-style minimum spend
Keen To Chat?

Our CTV and OTT Advertising SERVICES

Our team plans and buys programmatic TV campaigns across New Zealand's streaming and connected TV inventory, then manages targeting, creative and reporting in-house.

  • Audience planning and real-time media buying across CTV and OTT inventory
  • Creative built for full-screen streaming formats
  • Cross-channel planning that ties your TV activity to search, social and display
  • Reporting on impressions, completion rates and reach, benchmarked against your other channels
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If you're ready to put your brand on the main screen in the house, backed by the same targeting and reporting as the rest of your digital marketing, Sprocket's team is ready to build a campaign that delivers.

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Programmatic TV Advertising FAQs

If you have a question we haven't answered, reach out to our team.

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If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.

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