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What Programmatic TV Advertising Means in New Zealand

Kiwi viewing habits have shifted well past the lounge and the 6pm bulletin. TVNZ+ and ThreeNow now carry a large share of local TV viewing as free, ad-supported streaming platforms, sitting alongside global services in the same connected TV environment.

Programmatic TV advertising NZ campaigns buy space across this shift in real time, using data and automated bidding instead of a single fixed, pre-negotiated TV placements.

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Sprocket Digital
Excellent
4.9
Based on 162 reviews
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Rodney Dawson
If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.
Rinku Wrigley
An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!
Matt Frost
Could be more happier with the service and results Buildlab homes has recieved from teaming up with Sprocket Digital. We went from struggling week to week with finding work to now being able to pick and choose our work and clients.
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
Victoria Sweeney
A great company to deal with. Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend
Clare Pepers
Alisha offers exceptional communication in a professional and friendly manner. Response to emails is efficient and we receive a good level of reporting on marketing campaigns. Alisha offers great advice on the next step forward and how we can improve our online sales moving forward. Sprocket Digital takes out the hassle of trying to understand the foreign world of digital marketing which can be very overwhelming. I have no hesitation in recommending Alisha and Sprocket to help you take your online presence to the next level.
Casey-lee Cranston
Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
Tony Evans
Sprocket Digital are a committed SEO partner to our business, always working in collaboration with us to drive our sales and boost our online presence. They are always ready to help and respond quickly to our changing needs
Andrew Muir
Sprocket have the knowledge, expertise, and experience to help you understand the process and get the best out of your web marketing. Easy to talk to and keen to help, definitely reccommend chatting to Luke and the team if you are thinking about online marketing!
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
Jon Burrows
Our business has had a great experience with Shay & the team at Sprocket Digital - We have seen a genuine increase in enquiry since engaging with Sprocket and we are planning to increase our spend with them in the near future. Very happy with the results, would recommend!
TDS 4x4
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
Bejoy Jose
We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
Jody Direen
Super polished, results driven company. Clever at giving your brand an edge through digi marketing. Love working with them - proactive and engaged.
Philippa Middleton
Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.
Noora Tuikkanen
I’ve been working with Sprocket across different marketing campaigns. They are very result-driven and genuinely care about helping their clients get strong results. It really feels like they are always looking for ways to improve performance and make the campaigns work harder. Our monthly catch-ups with Shay have been awesome. She is always professional, responsive, and quick to help with anything we need. Really appreciate working with a team that is proactive, easy to communicate with, and focused on getting results. Highly recommend!
Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact. Jeff
Oliver Pykett
I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
Gaia Adni
Highly recommend Sprocket to grow your business through online marketing! Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have. We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
Ben Grogan
I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.

CTV Advertising vs Traditional TV: What's Different

A traditional TV ad is bought against a programme and a timeslot. You're paying for everyone watching, whether or not they're your audience.

CTV advertising services flip that. Your ad is bought against a defined audience when they're using streaming apps on their TV. We buy your TV ads the same way, targeting them using the same data and real-time bidding as the rest of your digital campaigns. That means:

  • Audience targeting by demographics, interests and location, built around data rather than a single programme slot
  • Full-episode, often non-skippable placements on the biggest screen in the house
  • Real-time reporting on impressions and completion rates, not a post-campaign ratings estimate
  • Budgets that scale with your business, not a broadcast-style minimum spend
Keen To Chat?

Our CTV and OTT Advertising SERVICES

Our team plans and buys programmatic TV campaigns across New Zealand's streaming and connected TV inventory, then manages targeting, creative and reporting in-house.

  •  Audience planning and real-time media buying across CTV and OTT inventory
  • Creative built for full-screen streaming formats
  • Cross-channel planning that ties your TV activity to search, social and display
  • Reporting on impressions, completion rates and reach, benchmarked against your other channels
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If you're ready to put your brand on the main screen in the house, backed by the same targeting and reporting as the rest of your digital marketing, Sprocket's team is ready to build a campaign that delivers.

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Programmatic TV Advertising FAQs

If you have a question we haven't answered, reach out to our team.

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If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.

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