Boost Your
Online Sales
with Ecommerce SEO
INCREASE CONVERSIONS
THROUGH ORGANIC SEARCH
Boost online sales through data-driven SEO strategies and solutions, built specifically for ecommerce websites. Our team of SEO experts help optimise your website for higher rankings, increased traffic and ultimately increased revenue from organic.
What is Ecommerce SEO and Why is it Different?
To stay ahead of the competition and drive sales in today’s digital age, your website needs to be optimised and visible in search engines, matching multiple search themes that signal commercial intent for your business. This is where ecommerce SEO comes in. Following the same principles of SEO in general, ecommerce SEO includes everything from keyword research and on-page optimisation to link building and guest posting. However, there are some aspects that are of higher importance for ecommerce, such as site structure and internal linking. By implementing effective ecommerce SEO strategies, we can improve your website's visibility on search engines, drive targeted traffic to your site and increase online sales.
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Not All Ecommerce Sites Are Created Equal
Whether using Shopify, WooCommerce or another CMS as your ecommerce platform, our team can help you optimise your website to generate more revenue from search engine result page traffic. We understand the unique challenges that ecommerce websites face when it comes to SEO and the differences between various ecommerce platforms. No matter the size of your ecommerce business, your website revenue can be improved through the immense potential of organic search.
There are different needs and requirements depending on the vertical, target audience and competition your company faces, which is why we tailor our ecommerce SEO services for each individual client.
Researching and identifying the best keywords for your business, as well as users’ search intent, allows us to target the right audience and help improve your website ranking on search engines.
Ecommerce on-page optimisation has the same principles of a more generic SEO strategy, with an additional focus on product images, product titles and descriptions; as well as optimising product category pages to capture users at the top of the conversion funnel who use broader search terms.
An essential aspect of ecommerce SEO involves optimising your website's structure and navigation to ensure that it's easy for search engines to crawl and index your pages. Well-constructed site architecture optimisation can improve your website's ranking and make it easier for users to find what they're looking for.
Even for ecommerce, content is king. Whether it’s content for a service or a product page, a blog or an FAQ page, we create bespoke content that provides value to your visitors and makes your website more relevant for users’ search queries.
CAMPAIGN OUTCOMES
Kitchen Things
The specialists in European cooking appliances with a commitment to Kiwi kitchen excellence, Kitchen Things came to Sprocket for a comprehensive SEO audit and strategy document before becoming a client in May 2022.
CHALLENGE:
As a large and complex ecommerce store in a highly-competitive market, Kitchen Things required an improved organic ranking for high-commercial intent search terms, as well as a website migration. We collaborated with their web developer to devise a large-scale site migration plan for Kitchen Things to a new platform, ensuring minimised drops in impressions, clicks and ranking.
STRATEGY:
Mapping all URLs to migrate avoided an increase in crawling errors and, therefore, minimised impressions, clicks and ranking drops after the new website went live. We also provided a comprehensive SEO technical audit before and after the new website went live. By analysing the search behaviour and intent of users looking specifically for premium appliances, Sprocket improved the quality of traffic to their website and the ranking of the product category pages. Our strategy contributed to a 10% increase in revenue from organic sources, a 22% increase in sessions from organic sources and a 24% organic SERP clicks increase in a year-on-year comparison in 2023.
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10
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Organic Revenue
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9
%
Organic Sessions
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24
%
Organic SERP clicks
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SEO Explained - A no-nonsense guide to Search Engine Optimisation
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It’s Time to Make Your
Ecommerce Website a
Revenue Machine!
Achieve your ecommerce goals with dedicated services for businesses of all sizes. Improve your website's visibility in Google, increase your online sales and build a strong online brand with Sprocket Digital’s expertise. Book a free 30-minute growth consultation to learn more about how we can help your business succeed.
What Our Clients Say About Us
With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.
THIS IS SPROCKET
Client Testimonials
Louvretec
Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.
