Boost online sales through data-driven SEO strategies and solutions, built specifically for ecommerce websites. Our team of SEO experts help optimise your website for higher rankings, increased traffic and ultimately increased revenue from organic.

What is Ecommerce SEO and Why is it Different?

To stay ahead of the competition and drive sales in today’s digital age, your website needs to be optimised and visible in search engines, matching multiple search themes that signal commercial intent for your business. This is where ecommerce SEO comes in. Following the same principles of SEO in general, ecommerce SEO includes everything from keyword research and on-page optimisation to link building and guest posting. However, there are some aspects that are of higher importance for ecommerce, such as site structure and internal linking. By implementing effective ecommerce SEO strategies, we can improve your website's visibility on search engines, drive targeted traffic to your site and increase online sales.

Not All Ecommerce Sites Are Created Equal

Whether using Shopify, WooCommerce or another CMS as your ecommerce platform, our team can help you optimise your website to generate more revenue from search engine result page traffic. We understand the unique challenges that ecommerce websites face when it comes to SEO and the differences between various ecommerce platforms. No matter the size of your ecommerce business, your website revenue can be improved through the immense potential of organic search.
There are different needs and requirements depending on the vertical, target audience and competition your company faces, which is why we tailor our ecommerce SEO services for each individual client.
Researching and identifying the best keywords for your business, as well as users’ search intent, allows us to target the right audience and help improve your website ranking on search engines.
Ecommerce on-page optimisation has the same principles of a more generic SEO strategy, with an additional focus on product images, product titles and descriptions; as well as optimising product category pages to capture users at the top of the conversion funnel who use broader search terms.
An essential aspect of ecommerce SEO involves optimising your website's structure and navigation to ensure that it's easy for search engines to crawl and index your pages. Well-constructed site architecture optimisation can improve your website's ranking and make it easier for users to find what they're looking for.
Even for ecommerce, content is king. Whether it’s content for a service or a product page, a blog or an FAQ page, we create bespoke content that provides value to your visitors and makes your website more relevant for users’ search queries.


Kitchen Things

The specialists in European cooking appliances with a commitment to Kiwi kitchen excellence, Kitchen Things came to Sprocket for a comprehensive SEO audit and strategy document before becoming a client in May 2022.


As a large and complex ecommerce store in a highly-competitive market, Kitchen Things required an improved organic ranking for high-commercial intent search terms, as well as a website migration. We collaborated with their web developer to devise a large-scale site migration plan for Kitchen Things to a new platform, ensuring minimised drops in impressions, clicks and ranking.


Mapping all URLs to migrate avoided an increase in crawling errors and, therefore, minimised impressions, clicks and ranking drops after the new website went live. We also provided a comprehensive SEO technical audit before and after the new website went live. By analysing the search behaviour and intent of users looking specifically for premium appliances, Sprocket improved the quality of traffic to their website and the ranking of the product category pages. Our strategy contributed to a 10% increase in revenue from organic sources, a 22% increase in sessions from organic sources and a 24% organic SERP clicks increase in a year-on-year comparison in 2023.

Organic Revenue
Organic Sessions
Organic SERP clicks

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It’s Time to Make Your
Ecommerce Website a
Revenue Machine!

Achieve your ecommerce goals with dedicated services for businesses of all sizes. Improve your website's visibility in Google, increase your online sales and build a strong online brand with Sprocket Digital’s expertise. Book a free 30-minute growth consultation to learn more about how we can help your business succeed.

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews