BROWSING AND BUYING WITH
GOOGLE SHOPPING FEEDS
Don’t lose sales to competitors, get your products in front of the right audience with Sprocket Digital’s Google Shopping campaigns. Shopping ads are a powerful way to serve your products at the very top of search results pages with product photos, prices and reviews. This allows users to browse and buy products from ecommerce sites with ease, thus gaining customers and sales that would have otherwise gone elsewhere. More than simply a bolt-on addition, Google Shopping Ads include shipping costs, reviews, stock availability
and descriptions to help customers make informed purchases. Positioning the right products in front of the right audience at the right time is essential. Utilising a new campaign type called ‘Performance Max’ allows us to take Shopping Ads to the next level; it allows us to leverage AI to strategically place product ads and remarketing across the internet through Google’s display network - consisting of over 2 million websites globally.
The rise of ecommerce websites, fast-delivery and convenient shopping has contributed to a profitable but competitive online shopping landscape. With Google Shopping Ads, measurable results mean you will understand your returns inside out. In this respect, they are unique as an exclusively ROI-based form of advertising. As a business owner, gaining a deep understanding of your margins and operating costs are imperative to your online success. The data Google Shopping Ads collects quickly identifies which products generate the most revenue for every dollar spent. Over time, we optimise campaigns by allocating budget to best-selling products - or the option to remove products that aren’t selling well. It soon becomes apparent whether campaigns have the potential to make you money.BOOK A FREE CONSULTATION
Google Shopping Done Well
Those who haven’t had favourable results with search ads previously may find Google Shopping Ads provide a much more lucrative outcome as a form of advertising, leading to a profitable ROI and business growth. A prerequisite to Google Shopping Ads is a correctly established and maintained Google Merchant Centre. The Merchant Centre is a platform that enables businesses to sync e-commerce products with their Google Ads campaigns. Products can either be manually or automatically synced, and the good news is that there are plugins for all major CMS platforms (such as Shopify and WordPress) that make the automation process simplified.GET IN TOUCH
OUR GOOGLE SHOPPING CAPABILITIES
Place your products right under the nose of potential customers with Google Shopping. By optimising your product listings and serving them at the top of search results, you give shoppers the opportunity to purchase your products, rather than your competitors.
Rewrite product titles to provide the most valuable information to consumers in a concise amount of characters, whilst simultaneously ensuring it’s written in a way that Google can interpret.
By linking product-specific customer reviews with Google Merchant Centre, high star ratings will be featured within the shopping ad, adding social proof to products.
Ensuring selected images accurately represent products can boost sales and prevent delays due to product disapproval if images do not meet Google’s requirements such as no text overlays.
Adding appropriate details in Google Merchant Centre provides customers with all relevant information, such as free shipping or flat rate shipping.
Applying returns and refund policies in Google Merchant Centre offers instant trust and peace of mind to customers who might otherwise spend time searching for these details.
Where possible, these globally identifiable manufacturing numbers need to be applied to products. They help Google understand what the product is and better serve it to interested users.
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Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.
What Our Clients Say About Us
With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.
THIS IS SPROCKET
Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.