How incorrect attribution can skew data and ROAS, and impact future success Any good digital marketing campaign depends on data to direct decision-making. Data is what shows you where your customers are coming from, the path they’ve taken to get there, and how valuable each ad, campaign, and marketing channel is to your business. It’s …
What’s Happening To Your Paid Revenue Attribution? Read More »
It’s not the size that counts, it’s the attitude behind it As your business grows, there are certain things that have to grow with it: the size of your team and your operations budget, for example. But there are some things that, despite common expectations, could be better off staying small – your marketing agency …
5 Reasons Why A Smaller Agency Could Be The Perfect Fit For Your Big Business Read More »
Headlines so good your customers stop scrolling Native ads can be tricky – they’re designed to match the look and feel of the platform they’re on, so to be successful they have to simultaneously fit in with the surrounding content and stand out enough for your customer to stop scrolling and click. For this reason, …
Writing a Compelling Headline for Your Native Ads Read More »
How many leads do you really need to reach your target, and how much are you willing to invest to get there? Let’s say you want to increase your business revenue by $2 million this year. To reach this goal you know you need more sales, which means more leads, which means more (or better) …
Do the Marketing Math: Calculating Ad Spend to Reach Your Goals Read More »
Give Your Business The Marketing it Deserves You’ve spent countless hours on your business, pouring your attention into nurturing it from an idea into a living thing, and now you’ve grown so much it’s time to entrust your digital marketing to someone else. It’s a bit like sending your child off to school for the …
What To Look For & Avoid When Choosing A Digital Marketing Agency Read More »
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