Split testing creative is a vital task for successful digital marketing optimisation. Facebook Dynamic Creative ads are perfect for testing ad messaging and creative to boost eCommerce sales. They’re the perfect starting point for fresh campaigns or as an A/B experiment alternative. “Dynamic creative takes multiple ad components (such as images, videos, titles, descriptions and …
We’ve come out of our lockdown isolation and are being told to get out there and be more local in our shopping habits There is nothing new about Buy Local campaigns in New Zealand but this is probably the first one to be conducted in the shadow of a global pandemic. As businesses in our …
One of the reasons we’ve become one of the leading digital marketing agencies in Auckland is because we keep up to date with what’s new, what’s hot, what’s not so hot, and what works. But you don’t have to be a New Zealand online marketing expert to know that video, while not exactly new is …
Creating a sense of urgency is a great way to boost your eCommerce sales. How many times have you been to a website and promised yourself you’ll come back to buy the product later? How many times have you actually been back to the website to purchase? Chances are that the majority of products are …
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Click fraud in PPC marketing can lead to a huge amount of wasted spend, and it is difficult to know exactly how much is wasted without taking precautionary measures. The fraud elimination process differs between Search and Display, so I’ll break these networks out into separate sections. Display Ads Display advertising networks are riddled with …
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