“Know Thy Enemy” What you can learn from competitor analysis In The Art of War, Sun Tzu wrote “Know thyself, know thy enemy”. In the art of business, the same rule applies: getting to know your competition is not only advantageous for growth, it’s a necessity. Competitor research is a key part of confirming a …
How to navigate these common roadblocks to grow a successful business You don’t need to be told again: eCommerce business is booming in 2021. Kiwis are shopping online more than ever before, and established retailers are seeing the value in offering high-quality eCommerce options to capitalise on this trend. But it’s not quite as simple …
Before you start-up or scale, these 3 questions can determine your success Starting or scaling a business is exciting – you’re confident that you’ve found a winning product or service, and can’t wait to share it with the world and see it grow. But beyond that initial launch, the longevity of your business comes down …
Six steps to maximise your Instagram marketing strategy for revenue generation Often overshadowed by its big brother Facebook, Instagram may not be an obvious choice for small businesses who are looking to expand their digital presence. Yet with over 200 million users visiting at least one business profile daily, and 60% of users discovering new …
Why Multi-Channel Marketing is Vital for Small Business Success Whether for budget or simplicity, many small businesses tend to stick to just the one marketing channel for their advertising. They’ll go all-in on Google or allocate their full budget to Facebook without considering the risks they’re taking – or opportunities they’re missing – by being …
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