Expert Industry Insights

Sprocket Digital Blog

Four UX Principles to Help Create A Great Website

What’s the most crucial aspect of a successful website? For the owner, it’s the conversion rate. However, visitors would say that the user experience is most […]

5 Easy Steps to Create A Strategy Optimised for Voice Search

If you don’t know how widely used voice search is becoming, then you might be in for a shock. It has even been predicted that up […]

Reimagining The Traditional Marketing Funnel

When you’re trying to optimise your content and campaigns to generate conversions, it’s important to remember that your visitors won’t always follow the route that you […]

How To Run A Successful Competitor-Focused Campaign

When running a paid search campaign, a significant advantage is to have authority over the keywords you’re bidding on. However, some keywords are challenging to rank […]

What Is A Good Click-Through Rate?

PPC managers and their clients have asked this question before. Anyone who creates or runs landing pages and adverts will know that the higher the click-through […]

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