Ecommerce Marketing

eCommerce Fundamentals: Part 1

eCommerce Fundamentals: Part 1 eCommerce plays a vital role in most people’s daily lives. It has been redefining commercial activity around the world for the last few decades. It all began in the early 90s, and steadily grew in popularity through the 90’s & 00’s while developing new features and capabilities. Its impressive growth isn’t …

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How To Improve Paid Search Automation

How to improve paid search automation

Paid search automation allows marketers to scale their strategies across a large audience whilst delivering consistently impressive results. Automation is used to replace time-consuming tasks such as reporting and data analysis. Google has released automated solutions for almost every aspect of account management – the trick is to know when to remain in control and …

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