A Direct Line to Your Best Customers
Email might not be shiny or new, but it’s still the most underrated asset in your digital marketing toolkit. Why? Because it works. It builds trust. It nudges people to act. And it’s the one channel you fully control; no algorithms, no Ad spend spikes, just you and your audience.
At Sprocket, we create email marketing that pulls its weight. We’re talking welcome journeys that feel personal, abandoned cart flows that close the deal, and promo emails that actually get clicks. Whether you need a one-off campaign or a full automated funnel, we’ll make sure your emails earn their keep.
Why Businesses Invest in Email Marketing
Email isn't chasing trends or getting throttled by algorithms. It's not fighting for attention between memes and morning scrolls. It just works. According to Forbes, 77% of B2B buyers say email is their preferred way to be contacted. When it comes to B2C, customers are three times more likely to buy through email than social. That’s not hype, that’s behaviour.
Email has reach, relevance, and staying power. You can personalise every message. Automate touchpoints that nurture leads without lifting a finger. Build trust without blowing the budget. It's low noise, high impact.
It also supports every stage of the customer lifecycle, from onboarding and retention to re-engagement and repeat purchases. One good campaign can drive revenue. One great sequence can build loyalty that sticks. Whether you're converting cold leads or reactivating old ones, email gives you a channel you can actually control.
Pair that with an experienced team that knows how to craft emails people want to open, and suddenly you've got more than a mailing list. You've got a world-class email program.
Our EDM
SERVICES
Every email should do one of four things: convert, nurture, inform, or re-engage. That’s why our email services are built to support the full customer journey, from sign-up to second purchase and beyond. We create strategic, brand-aligned campaigns that actually earn their spot in the inbox.
Not every customer wants the same thing. We break your audience into smart, meaningful segments using behaviour, purchase history, preferences and more. That way, every message feels timely, relevant, and personal (not like a mass email blast). This is the foundation of any good email marketing strategy.
From welcome emails and abandoned carts to win-back and post-purchase journeys, we build automated flows that work in the background while you get on with the rest of your day. These aren’t cookie-cutter templates, they’re tailored, thoughtful, and built to move people forward.
Running a sale? Launching something new? We craft one-off email campaign productions with clear goals, sharp copy, and clean design. Whether it’s a product drop or a seasonal push, our campaigns are designed to get opened, clicked, and acted on.
We create modular, on-brand templates that look good across devices and are easy for your team to update. Whether you’re sending a monthly newsletter or weekly updates, we’ll give you a polished, reusable framework that does the job.
We write copy people actually want to read. No fluff, no filler. Just clear, brand-aligned writing with strong hooks, persuasive structure, and calls to action that lead somewhere useful.
We handle all the technical bits – setting up Klaviyo, integrating it with your website or ecommerce platform, and configuring your automations to run smoothly from day one. Our team knows Klaviyo inside and out, so you get a setup that’s clean, efficient, and built to scale with your business.
Email isn’t set-and-forget. We manage your sends, monitor performance, A/B test subject lines, tweak layouts and troubleshoot any issues that pop up. This includes segmenting audiences to improve targeting and engagement, and suppressing inactive contacts to make sure you’re only sending to people who actually want to hear from you. That means better results over time, with less work on your end.
Free EBook Download Email Marketing: Elevate Your Income
Why Work with Sprocket for Email Marketing?
Anyone can hit “send.” We build emails that actually go somewhere.
At Sprocket, we become part of your team, digging into your funnel, understanding your audience, and building out email strategies that support your broader marketing goals. From the first welcome email to your next big product launch, we make sure every send has a reason to exist.
Here’s why brands choose us (and stick with us):
Get Started
Your inbox presence should be working as hard as the rest of your marketing. Let’s build something that actually delivers.
Featured Case Study
Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.
Case Study
Ecoflow (11 months)
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Average open rateEDM FAQs
If you have a question we haven't answered, just get in touch. We'll be happy to help you out.
It depends on your brand, your goals, and your audience’s appetite. Some businesses thrive on weekly updates, while others are better off sending once or twice a month. The sweet spot is regular enough to stay top-of-mind, but not so often that you get sent straight to spam. We’ll help you find the right balance.
Both. We start by figuring out what you actually need your emails to do, then build the strategy, sequences, content and designs to match.
We work exclusively with Klaviyo because, frankly, it does more than the rest. It’s built for growth, especially in ecommerce, with powerful automation, segmentation, and personalisation tools that leave other platforms in the dust. We’ve doubled down on Klaviyo because it gives our clients more control, more insight, and better results. If you're not on it yet, we can help you make the switch.
Yes. We can manage your entire email program, from monthly campaigns to regular reporting and optimisation. Or if you just want a hand getting things set up before you take over, that works too. We’ll tailor the support to what you actually need.
Think of email marketing as your regular campaigns, the sales, promos, and launches. Email automation is your background engine and includes welcome flows, abandoned cart reminders and post-purchase messages. Both are powerful, but together they’re game-changing.
Learn
If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.
