HARNESSING THE UNLIMITED
POTENTIAL OF EMAIL MARKETING
SMARTLY AUTOMATED EDM
MARKETING CAMPAIGNS
Plant your ecommerce flag in the heart of your customer’s inbox. Our bespoke designs, inventive content and automated campaigns help unlock your email marketing potential. Increase your database, speak directly to customers and monetise your subscriber list with tailored messaging.
CONVERTING EMAILS INTO CONVERSIONS
Automate and optimise your email marketing to nurture your customer relationships with creative newsletter design. Using dynamic, purpose-built email templates for individual clients, the team at Sprocket uses data-driven automation to reach highly-targeted audiences with email flows designed to convert.
PARTNER WITH SPROCKET
MASTER-LEVEL KLAVIYO PARTNERS
As one of the few master-level Klaviyo partners in New Zealand, our team of email experts can manage your business’s EDMs for informational business-to-business emails or promotional business-to-consumer emails. Stay connected or fully hand over the reins and watch us grow your database with a purpose.
GET IN TOUCHOUR EDM CAPABILITIES
Understanding the customer journey and its various touch points helps us determine the best course of action for our email services. From automated flows that welcome new subscribers to remarketing emails that encourage conversions, we provide a bespoke EDM service for all our clients.
Encourage subscriptions with integrated sign-up forms and pop-ups strategically placed on your website to gather the data needed to connect with customers.
Create less work in-house by outsourcing your EDMs to Sprocket Digital for expert Klaviyo services and ongoing management.
With custom-built flows to create automated segments, newsletters will be highly targeted to reach the optimal audience.
Creative newsletter design captures the eye and increases the quality of leads to your website. Benefit from skilled template creation that replicates your brand and promotes your products.
We design EDM newsletters for sale periods that align with clients’ social media and Google ad campaigns.
Professional copywriting services bolster your newsletters with succinct informational and promotional content aimed at converting customers.
Integrate your Shopify website to track, record and increase website traffic, behaviours and sales. We also connect with other CMS platforms such as WooCommerce and Webflow.
CAMPAIGN OUTCOMES
Blinds 4U
Ecommerce blinds store, Blinds 4U, provides high-quality custom-made blinds for New Zealand homes. Order online and install yourself. Since 2019, our omnichannel approach, which includes email marketing, as well as Google Ads, Facebook Ads and SEO, has supported Blinds 4U’s business growth. Tasked with scaling the Blinds 4U brand online and increasing its market share, our email automation approach has helped to improve reach.
CHALLENGE:
Achieving cut through in a highly competitive market is always a challenge. Blinds manufacturers have a limited range of products compared to many other types of ecommerce stores. Therefore, standing out with creative content, strong branding and compelling copy to create a more emotive response to marketing is essential. One challenge was to leverage the free sample offer in the best way possible to convert these recipients into customers.
STRATEGY:
Benefitting immensely from an automated email marketing strategy, we identified customer behaviour patterns and various stages of the consideration phase and purchase journey to create data-informed custom email flows. These flows were then consistently refined and optimised based on performance. Paired with welcome flows and abandoned cart flows - essential for any business - our ‘free sample’ flow nurtured recipients with automated follow-up emails offering discounts and additional information. Incorporating a review request flow also helped to boost engagement and strengthen social proof. Our strategy contributed to achieving $28 of revenue per email marketing recipient, an open rate of over 50% and a click-through-rate of 6% in the past 12 months.
$
28
revenue per recipient
53
%
Open Rate
6
%
Click Rate
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Grow Your
Business Today
Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.
What Our Clients Say About Us
With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.
THIS IS SPROCKET
Client Testimonials
Louvretec
Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.
