Re-engage Potential Customers with Google

People don’t always convert the first time. Or the second. Or even the third. That’s where Google Remarketing comes in. It brings your brand back in front of past website visitors who were actively searching, reminding them what they were interested in, and nudging them to come back and finish what they started.

Remarketing isn’t guesswork. It's a strategy. You’re not advertising to the world. You’re re-advertising to the people who’ve already shown intent, whether they viewed a product, started a booking, or spent a suspicious amount of time hovering on your pricing page.

At Sprocket, we build remarketing campaigns that know when to push, when to pace, and when to pitch. We segment your target users, tailor your Ad content, and create a remarketing flow that feels smart, not spammy.

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Why Businesses Should Be Using Google Remarketing

Most people won’t convert the first time they see you. But that doesn’t mean they’re not interested.

Remarketing gives you a second chance (or a fifth) to turn interest into action. And it’s not just about chasing abandoned carts with generic display Ads. Done well, remarketing is nuanced, dynamic and high-converting.

Instead of shouting into the void, you're speaking to warm audiences. People who have already visited your site, checked out your services, or interacted with your content. With the right timing, messaging, and format, you can guide them back into your funnel and across the finish line, enhancing their customer journey.

The best part? Remarketing doesn’t just lift conversion rates. It improves brand awareness, reinforces trust and keeps you ahead of competitors who only show up once. With Google’s reach across Google Display, Search Ads, YouTube and Gmail, you’re not limited to one channel. You can reappear on other websites at the right time and become the brand they remember when they’re finally ready to act.

If you want to get more out of your marketing budget without constantly chasing new website visitors, this is where you start.

Sprocket Digital
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Maggie from Astound Smile
We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!
TGA Promotions
Highly recommend Sprocket to grow your business through online marketing! Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have. We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
Philippa Middleton
Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.
Meelee Joe
Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
Pathik Modi
Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals. Highly recommend!
Chris Hepburn
The guys at Sprocket have been very helpful, We are starting to see great returns from our investment. Thanks Ronnie for all your help. Cheers
Hybrid Bikes Ltd
We have been working with Sprocket Digital for 3 month now and I am very happy with the team. They offer great service from analyzing our needs as a business to delivering a great action plan. I can highly recommend to any business which is looking for a fantastic marketing team. Kind regards Frank
Adam Biffin
Since we started with Sprocket Digital we have had great results . They know their business and can get the right customers coming to your website and business.
Brent Alexander
We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.
Richard Jones
These guys have been great to deal with. Looking to work with me to get the best results for my company.
Daz
This is our 2nd year with Sprocket. We have had nothing but great service, combined with expert knowledge and advice that has delivered fantastic results. I would recommend Sprocket to any business looking for a digital partner to assist in growing your business.
Cuddle Me Baby Ltd New Zealand
We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.
Josef Arnet
Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Clare Pepers
Alisha offers exceptional communication in a professional and friendly manner. Response to emails is efficient and we receive a good level of reporting on marketing campaigns. Alisha offers great advice on the next step forward and how we can improve our online sales moving forward. Sprocket Digital takes out the hassle of trying to understand the foreign world of digital marketing which can be very overwhelming. I have no hesitation in recommending Alisha and Sprocket to help you take your online presence to the next level.
Lani Wards
We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.
Louis Chan
Sprocket have been great to deal with from the start and have brought in great results. Highly recommended 🙂
Beautiful You Holidays
Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team. Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof. Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
Andrew Stairs
Highly Recommend The Sprocket Digital Team have been amazing to work with, their vast insight in the digital marketing space has helped us increase sales and step back from attempting to run our own marketing campaigns.
Sales Aswefa
Nothing is a problem, no question goes unanswered and they simplify digital marketing so it becomes understandable.
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact. Jeff
Andrew Muir
Sprocket have the knowledge, expertise, and experience to help you understand the process and get the best out of your web marketing. Easy to talk to and keen to help, definitely reccommend chatting to Luke and the team if you are thinking about online marketing!
Gabi Metz
Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
Gavin Sheppard
Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
föray THULE
We had been working on e-commerce and our digital strategy for a few years and going along fairly well - Sprocket has helped us get to the next level and it definitely feels there is so much scope to keep building our online presence and performance from here. They are great to deal with and I appreciate their ability to tailor the approach to our specific position/industry etc. Bringing in the experts! Big addition to our team. Cheers.
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Sheree Palmer
Great Team to work with, communication is great and they are actively engaged with working with you.
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
Kate Mayo
I have been working with Sprocket for a few months and am very happy that we decided to work together. A friendly team, very responsive and thorough. Harry has really taken the time to understand our business and develop strategies to help us grow.
Hobby Land
Our website has been live now for 3 months and we've been working with Sprocket since the launch of our site. After considering a few agencies, we're very happy with our decision to work with Sprocket as they have provided a very professional and responsive service and we have achieved excellent results on our spend thus far. Hopefully we'll continue to have a prosperous relationship over the coming months and years.
Bejoy Jose
We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
Sandy Carter
A great company who listens to their clients needs. I can't recommend Sprocket enough, they have been a valued addition to my business.
Mark Chapman
Great start with Sprocket. Particularly like the data driven methodology, transparency and friendliness.
Oliver Pykett
I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
TDS 4x4
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
Andrew Tuioti
Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.
cam scott
So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
Lily Richards
I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.
Lance Metz
Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
Casey-lee Cranston
Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
Ben Grogan
I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
Victoria Sweeney
A great company to deal with. Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend
Rinku Wrigley
An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!
Ketaki Rasmussen
Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
Andrea Cummerfield
We've been using Sprocket Digital for around 5 months and are really happy with the results. The team is super easy to deal with, nothing's a problem, highly recommend using them!
Nudi Point
FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
Richie Stott
It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.

AT SPROCKET, WE’RE GEARED FOR GROWTH Taking the first step is easy.

Simply describe your company and schedule a free no-obligation consultation. One of our team members will then reach out to discuss how we can help profitably scale your business.

Our Google Remarketing
Services

Remarketing works best when it’s grounded in behaviour, not assumptions. At Sprocket, we create structured digital marketing campaigns that respond to how people actually shop, click, browse and buy (not how we hope they do).

It’s not just about putting your Ad back in front of someone who visited your site. It’s about understanding how long they’ll think before acting, what they’re considering, and when the moment is right to follow up. We build campaigns that get those timings right, adapt over time, and re-engage with relevance.

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Why Choose Sprocket for Google Remarketing?

As a leading Google Ads agency, we specialise in creating and managing campaigns that enhance brand visibility and drive conversions.

We don’t believe in banner spam. We believe in building remarketing campaigns that act like a smart second salesperson, one who knows when to follow up, how to read the room, and when to close.

What sets us apart?

Full Creative + Media Integration

Our design and Google Ads experts work side by side, so your remarketing ads don’t just look good, they perform. From product carousels to offer-driven banners, everything is built in-house to match your goals and your brand.

Proactive Optimisation

We don’t wait until the campaign tanks to make changes. We monitor, test and iterate weekly, switching up creative, testing audience exclusions, tweaking bids, all to make sure your remarketing efforts get the best result possible.

Smart Audience Logic

We go beyond “all visitors” and “all abandoners.” We build refined audience lists based on real behaviour, site depth, content type, scroll activity, cart value, and then adjust your creative and bids accordingly.

Real Insight, No Guessing

We won’t just tell you how many impressions you got. We’ll give you a full campaign performance review explaining which audiences converted, how long it took, and where your best return is coming from. Then we’ll build on it.

Partnership-Focused

We offer rolling contracts because we believe in partnerships, not pressure. If the results are working, the relationship speaks for itself.

Seamless Cross-Platform Strategy

Your audience isn’t just on one site, and neither are we. We build remarketing strategies that follow users across Google, YouTube, and Display, tailoring creative and placements to match each stage of the funnel.

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Get Started

If you’re ready to stop leaking warm traffic and start turning missed opportunities into real conversions, we’re ready to help. Let’s build a remarketing campaign that follows up — without being forgettable.

Featured Case Study

Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.

Case Study

NZTACK (2024 VS 2023)

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Google Remarketing FAQs

If you have a question we haven't answered, just get in touch. We'll be happy to help you out.

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If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.

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