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What Digital OOH Advertising Means for Your Brand

Billboards used to be a one-way street. You booked a spot, put your poster up, and hoped the right people drove past. Digital OOH advertising changes that. Your message now lives on digital screens across billboards, transit shelters, shopping centres and street furniture, and it can change by the hour, the weather or who's likely walking past.

That shift has reshaped how OOH advertising companies plan and buy campaigns. Instead of booking fixed slots months in advance, campaigns are bought and optimised in real time, similar to how we run programmatic display and video campaigns. The screen itself is still physical, but the buying and targeting behind it is digital, data-led and far more flexible.

At Sprocket, we treat digital out of home marketing as part of the bigger picture towards your marketing goals. From audience planning to creative to reporting, we build DOOH into a wider strategy that works alongside your search, social and programmatic campaigns.

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Sprocket Digital
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Based on 162 reviews
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I’ve been working with Sprocket across different marketing campaigns. They are very result-driven and genuinely care about helping their clients get strong results. It really feels like they are always looking for ways to improve performance and make the campaigns work harder. Our monthly catch-ups with Shay have been awesome. She is always professional, responsive, and quick to help with anything we need. Really appreciate working with a team that is proactive, easy to communicate with, and focused on getting results. Highly recommend!
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We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
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I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
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Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact. Jeff

Why Partner With a Digital Out of Home Advertising Agency?

Static billboards give you reach. A digital out of home advertising agency gives you reach with control.

With digital screens, you can run different creative at different times of day, target specific locations down to the suburb or street, and pull a campaign forward or back without reprinting a single poster. That flexibility means your budget goes towards what's working.

It's also a chance to show up somewhere your audience can't scroll past. DOOH sits in the real world, on the commute, at the mall, outside the gym, which makes it a strong complement to the digital channels most brands already lean on. What that looks like in practice:

  • Location-based targeting down to specific suburbs, transit routes or venues
  • Dynamic creative that changes with time of day, weather or live data
  • Real-time optimisation instead of fixed, months-long bookings
  • A physical presence that complements your digital campaigns
Keen To Chat?

Our Digital Out of Home Advertising
Services

Getting DOOH right takes more than booking a screen and hoping for the best. Our OOH media buyers plan placement around where your audience moves through the day, then pair that with creative and reporting built for the format.

  • Site and network selection across billboards, transit, retail and street furniture
  • Programmatic OOH buying for real-time, data-led placement
  • Creative built specifically for digital screens, not a resized print ad
  • Campaign reporting tied to impressions, reach and frequency
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Why Choose Sprocket as Your OOH Advertising Company

One Strategy Across Every Screen

Whether it's a billboard on the motorway or a display ad on someone's phone, we plan it as one campaign, backed by the same data and reporting.

In-House Creative for Varying Formats

Our creative team designs specifically for OOH, factoring in read time, distance and context, rather than resizing your social or print ads to fit.

Data-Led Placement

We use location and audience data to decide where and when your campaign runs, and report back against the same KPIs as the rest of your marketing.

Partnership-Focused

We're in this with you for the long haul, building OOH campaigns around your goals as they evolve with seasons and products.

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If you're ready to put your brand where people already are, on the commute, at the mall, on the street, Sprocket's OOH media buyers are ready to build a campaign that connects.

Grow With Sprocket

Digital Out of Home Advertising FAQs

If you have a question we haven't answered, just get in touch. We'll be happy to help you out.

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