If prospective customers look for you online, a Search Ads campaign needs to be in your marketing plan. However, search engine marketing (SEM) isn’t one of those things you can muddle your way through and hope to get right - it takes time and experience to master. As you’ll be immediately investing marketing budget, it pays to get it right the first time by partnering with an experienced digital marketing agency who knows what they’re doing.

Cast your targeting not too wide and not too narrow. Too wide and you’ll squander budget on irrelevant traffic. Too narrow and you’ll miss opportunities with users who have a high commercial intent towards your products or services.
At Sprocket, we make sure to get the balance just right with intelligent keyword match types and maximum relevance among keywords, ad copy and landing pages.

Put simply, Search Ads enable you to get a message in front of customers at the perfect moment: when they’re actively searching for your products or services. It’s immediate and highly targeted, and because it’s based on a pay-per-click auction system that rewards relevance, it is likely to generate a strong return on investment.


Processing 63,000 searches per second, 5.6 billion searches every day and 2 trillion searches every year, Google presents a whole lot of opportunities to get your brand in front of the users that matter. Customers use search pages to find products and services, and in turn, businesses can utilise Google to find customers. Target exactly what your customers are searching for on the search engine they are using. Placed above all else at the top of results pages, create targeted ads that showcase the solution they are looking for, when they are looking for it. Neglecting to capitalise on search ads means users will be presented with a competitor ad, meaning customers will likely be lost as a result. If you want your business to be visible for the searches you choose, you must invest in search ads.


The beauty of search advertising is that you can control exactly who, where and when a user sees your ad. Meaning it will only appear in front of the right kind of person, searching for the right thing, in the right place. Not only does this mean you can target the perfect audience, it also means you don’t waste money talking to the wrong audience. If a campaign is set up well, you’ll only ever get charged for relevant traffic that generates new business opportunities. A winning strategy must prioritise relevance over everything else. Relevance directly influences a key metric called Quality Score, which in turn affects ad position, available impressions and cost per click. In order to maintain an optimum Quality Score, relevance must be maintained between ads, keywords and target landing pages.


Successful paid search campaigns are dictated by a variety of aspects that help determine the target audience, how to reach them and serving content that will gain attention. Get these things right and your search engine marketing will see results.
Budget is set at the campaign level only, meaning how we structure campaigns for product groups, service types or geo-locations must be carefully considered and led by experience.
Keywords can be set to different match types which determine the breadth of targeting. Broad match targets synonyms of a keyword, whereas an exact match is only the target keyword (with a few caveats around misspellings and pluralisation). We often duplicate keywords into different ad groups based on match type. This allows us to measure the success of each match type and optimise them based on performance.
In search, we are able to dictate demographics, interests and income against target keywords. This is powerful as it not only allows us to serve ads for specific searches but also limits the ads to specific audiences who search our keywords.
Whilst search often plays a critical step in a customer’s purchase journey, it isn’t always the final one. Often search is the first step in a user discovering your business or one of many steps leading to a site visit during the consideration phase. That’s why it’s important to carefully allocate conversion credit to an ad click, which is why we use a data-driven attribution model in every stage of sales funnels.
We optimise ad copy using Google’s advanced copy features to ensure they capture attention and achieve a higher engagement rate than the competition. These features include pinned headlines, dynamic keyword insertion, countdown timers, calls to action, display paths and unique selling points.

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Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

    What best describes your business?

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews