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Push vs Pull Advertising
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Delivering restaurant-quality meat to your door, ecommerce meat supplier, Online Meats, combine quality with convenience. Partnering with Sprocket in December 2021, in the midst of Covid-19 lockdowns, Online Meats required a full digital marketing offering including social ads, SEO, email and content. With the hope of outsourcing their marketing and acquiring new customers, bringing Sprocket on board would allow them to focus solely on their efforts of the daily running operations of the business.
The nature of Online Meats resulted in significant growth throughout the pandemic as more people bought products online. The challenge Sprocket were set was sustaining this success and level of growth post-Covid. As lockdown rules began to relax, customer buying behaviours started to change and there was uncertainty around how Online Meats would fare moving forward. Finding new customers was essential, as was achieving overall branding improvements and consistency on ads across our omnichannel approach.
Leveraging the data we collected allowed us to incrementally sustain and grow the business by optimising each aspect of digital marketing and paid social ads. Refining targeting, improving creatives and enhancing copywriting helped to achieve this. Social media advertising contributed to an increase in new customer acquisition and remarketing was supplemented by email marketing. Overall, by working as a digital marketing extension of Online Meats, we gave them time to focus on the things that matter whilst we took care of the rest. Our strategy contributed to website purchases increasing by over 72%, revenue increasing by over 81% and ROAS sitting at 95% in the 20 months we have been partnered with Online Meats.
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