We See SEO Differently

The three fundamentals of our SEO approach are: Research. Analyse. Optimise. Rather than making promises of ranking number one on Google, we focus on achieving real, tangible results. With our unique analytical and data-driven approach to search engine optimisation, we choose traffic quality over quantity as quality traffic typically leads to higher conversion rates and more revenue for your business.

SEO Improves The Quality of Traffic to Your Website

The days of keyword stuffing to make a website rank higher are long gone. At Sprocket, we focus our keyword analysis on conversion potential - not on search volume. Google algorithms are continuously evolving in complexity to understand users' search intent. Consequently, search results become more accurate over time. It is essential to capture accurate search intent in order to drive traffic that converts. This is achieved through extensive research and analysis using a mix of search behaviour data, industry specific experience and proven white hat SEO techniques.

Comprehensive SEO Site Audits Made By Experts

Forget automated SEO audits that barely scratch the surface and fail to provide any real insights or actionable tasks. Our SEO specialists produce comprehensive and easy-to-understand SEO audits using the best tools in the industry. Our SEO audits assess the technical framework of your website and cover all the fundamental on-page and off-page aspects to provide clear and actionable tasks, ordered in terms of priority, from beneficial to critical.

Our SEO Capabilities

Our full-stack SEO offering benefits businesses both locally and globally. Our tried and tested SEO consultancy service covers the four key pillars of organic optimisation; technical, on-page, off-page and user experience.
The way a website is structured can determine the success, or failure, of an SEO strategy. We make sure that the content on your website is organised in a way that’s easy to find for search engines and users alike.
Inbound links are a key part of SEO - and it's important to know who is linking to your website. Sprocket will ensure that your domain is seen as authoritative and trustworthy.
Recent algorithm changes make it clear that Google is emphasising content topics more. If web page content is relevant for a certain topic it’s highly likely it will rank. We use keywords to add context and topic relevance in order to create an effective content strategy - rather than using them as a mere ranking metric.
Measuring yourself against competitors can give valuable insights into what their marketing strategy is and what they are lacking. Finding those gaps gives you an advantage within your industry and stronger visibility on search engines.
Not all websites are created equal. A website's technical framework is unique, similar to a fingerprint. Search engines crawl websites and index pages in various ways. We view how search engines are crawling your website by analysing your log file in order to correct issues and optimise the crawl budget.
SEO is often neglected when migrating a website, which can lead to disastrous consequences such as the loss of search engine rankings and organic traffic. Whether you are migrating your website to a different platform or domain, we minimise the hassle to achieve a seamless transition.
If your site has been hacked or penalised by Google, ask us to recover your site and get you back on track.

Tailored SEO Strategies

Every business is unique. Therefore, an SEO strategy should be too. That’s why we tailor strategies based on your website size, objective, industry, target audience and location. Whether you are a small business owner that is looking to increase local visibility or an enterprise that wants to target an international market, we can provide a bespoke SEO strategy that suits your business.



With their roots planted firmly in the Auckland soil, Newton’s is the premier manufacturer of fresh bird and lawn seed mixes, vegetable seeds, fertiliser and more. As a supplier of specialist goods, Newton’s aim was to build and enhance its online presence with Sprocket’s SEO services. We’ve now been partnered with Newton’s for over 6 months, helping customers find what they are looking for online.


The nature of the agriculture industry means Newton’s products, such as fertiliser and vegetable seeds, are mostly popular in seasonal periods. Outside of spring and summer, conversions reduced and traffic to the website was less frequent. With big box retailers dominating the market share, the challenge was to build a stronger organic presence that delivered traffic year-round and educate audiences of Newton’s speciality products that are more difficult for customers to source.


In order to build the foundation of the website to organically grow traffic, there were a number of factors to focus on that would achieve this. After carrying out a thorough SEO audit, the website was optimised for SEO by acquiring backlinks from local and industry-relevant websites, metatags optimisation and building up relevant content on the website. A bloated crawl budget led to various crawling issues which were resolved, whilst keyword research allowed us to narrow search terms for Newton’s more specialist status in the industry. This allowed us to consistently create content in the form of seasonal blogs and gateway pages which helped to educate audiences on what the brand offers and cater to specific search intents. Our strategy contributed to a 29% increase in organic form submissions, organic sessions going up by 68% and a huge increase in organic SERP clicks totalling 153% - all in the past 3 months.

Organic Form Submissions
Organic Sessions
Organic SERP clicks

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Grow Your 
Business Today

Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

    What best describes your business?

    How long have you been operating?

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    What Services Are You Most Interested in

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    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

    Where did you hear about us?

    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Lance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzSheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!cam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsNudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digitaljs_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews