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Programmatic Buying vs a Single Ad Network

For most businesses, display ads usually mean Google's own network first, and that's a good fit if you want banners running exclusively there. See our Google Display Ads and wider Google Ads programmatic services.

We also can buy inventory (available ad space/placements) through independent exchanges and private marketplace deals, reaching publisher sites and apps outside any single company's ecosystem. That opens up more granular targeting: contextual placement, demographic segments, and audience data from your own site (what Google now calls "your data," after retiring the term remarketing).

This approach suits businesses wanting reach across a wider mix of NZ and international publishers, or tighter control over where their brand can and can't appear.

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Sprocket Digital
Excellent
4.9
Based on 162 reviews
Matt Frost
Could be more happier with the service and results Buildlab homes has recieved from teaming up with Sprocket Digital. We went from struggling week to week with finding work to now being able to pick and choose our work and clients.
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
Philippa Middleton
Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.
Jody Direen
Super polished, results driven company. Clever at giving your brand an edge through digi marketing. Love working with them - proactive and engaged.
Rinku Wrigley
An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!
TDS 4x4
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
Clare Pepers
Alisha offers exceptional communication in a professional and friendly manner. Response to emails is efficient and we receive a good level of reporting on marketing campaigns. Alisha offers great advice on the next step forward and how we can improve our online sales moving forward. Sprocket Digital takes out the hassle of trying to understand the foreign world of digital marketing which can be very overwhelming. I have no hesitation in recommending Alisha and Sprocket to help you take your online presence to the next level.
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
Victoria Sweeney
A great company to deal with. Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Casey-lee Cranston
Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
Noora Tuikkanen
I’ve been working with Sprocket across different marketing campaigns. They are very result-driven and genuinely care about helping their clients get strong results. It really feels like they are always looking for ways to improve performance and make the campaigns work harder. Our monthly catch-ups with Shay have been awesome. She is always professional, responsive, and quick to help with anything we need. Really appreciate working with a team that is proactive, easy to communicate with, and focused on getting results. Highly recommend!
Oliver Pykett
I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Andrew Muir
Sprocket have the knowledge, expertise, and experience to help you understand the process and get the best out of your web marketing. Easy to talk to and keen to help, definitely reccommend chatting to Luke and the team if you are thinking about online marketing!
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
Ben Grogan
I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.
Rodney Dawson
If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.
Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact. Jeff
Tony Evans
Sprocket Digital are a committed SEO partner to our business, always working in collaboration with us to drive our sales and boost our online presence. They are always ready to help and respond quickly to our changing needs
Gaia Adni
Highly recommend Sprocket to grow your business through online marketing! Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have. We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
Bejoy Jose
We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
Jon Burrows
Our business has had a great experience with Shay & the team at Sprocket Digital - We have seen a genuine increase in enquiry since engaging with Sprocket and we are planning to increase our spend with them in the near future. Very happy with the results, would recommend!
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital

Choosing Ad Formats that Perform

Static banners load fast and suit a simple, single-message retargeting ad. Animated HTML5 creative tends to earn more attention in awareness-led placements, but requires heavier production and careful file-size management to avoid slowing the page it sits on. As a banner ad agency, we pick the format case by case rather than defaulting to one. Where you need creative built rather than resized from existing assets, our in-house design team builds it alongside the media buy, so creative and targeting are planned together, not handed off separately.

Buying Models and Keeping
Audiences Fresh

Programmatic display can be bought a few ways: open auction (real-time bidding across many buyers), a private marketplace deal with a publisher, or "programmatic guaranteed" (a term for volume and placement agreed upfront, not a results promise). Which one fits depends on the placement control and budget certainty you need. Whichever model, we cap how often the same person sees your ad, since a banner shown too often stops working and can put people off a brand altogether, as we've written about before. Alongside remarketing or social campaigns, we set frequency caps and exclusions across channels, so your banner advertising services aren't retreading ground someone's already covered.

Sprocket Digital is an Auckland-based display advertising company that treats your media buying as a partnership. Book a free consultation to talk through where digital display advertising can fit into your channel mix.

Digital Display/Banner Ads FAQs

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If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.

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