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Programmatic Services

What a Programmatic Ad Agency Does For Your Ad Spend

Gone are the days of placing ads manually and crossing your fingers. Programmatic advertising is digital marketing’s smarter, faster, data-led approach to media buying. It uses machine learning and real-time bidding to deliver your ads to the right audience, in the right places, at the right times.

In plain English? Programmatic helps you reach the audience most likely to click, buy or sign up without wasting budget on the audiences who won’t.

At Sprocket, we help New Zealand businesses harness programmatic media to scale smart, stretch spend, and speak to specific audiences with precision. Our team brings data, creative and delivery together as one connected process.

What a Programmatic Ad Agency Does For Your Ad Spend
What a Programmatic Ad Agency Does For Your Ad Spend

The Benefits of Partnering with a Programmatic Marketing Agency

Programmatic isn’t the future of advertising. It’s the now.

Where traditional digital advertising relies on fixed placements, multiple ad exchanges and limited targeting, programmatic digital advertising unlocks access to thousands of websites, apps, streaming platforms and digital environments, all in real time. It gives you more control, better targeting and higher efficiency.

Reach matters, but relevance is what helps drive results. Programmatic advertising allows you to target people based on who they are, what they’re doing, where they’re browsing, what device they’re on and even how likely they are to convert. You can reach someone reading the news on their phone at 7am and someone comparing software reviews on a desktop at 9pm with entirely different creative, messaging and intent.

It’s also scalable. Whether you’re looking to build awareness, re-engage past visitors or drive leads at the bottom of the funnel, a programmatic marketing agency gives you the tools to do it with precision and speed, testing what works and optimising based on real-time behaviour.

Sprocket Digital
Excellent
4.9
Based on 162 reviews
Sam Dyson
We've had Sprocket running our digital marketing campaigns for a few months now and really happy with the results. Our leads have at least doubled since they started the campaigns and are consistent. The ads are well targeted so we don't spend too much either! Any updates are quick to be implemented by their savvy and responsive team. Being able to engage with a real person who knows their stuff is a great bonus too! Overall I'm really happy to recommend the work these guys do.
Ben Grogan
I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.
Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact. Jeff
Richie Stott
It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
Philippa Middleton
Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
TDS 4x4
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Rodney Dawson
If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.
Andrew Tuioti
Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
Nudi Point
FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
Richard Jones
These guys have been great to deal with. Looking to work with me to get the best results for my company.
föray THULE
We had been working on e-commerce and our digital strategy for a few years and going along fairly well - Sprocket has helped us get to the next level and it definitely feels there is so much scope to keep building our online presence and performance from here. They are great to deal with and I appreciate their ability to tailor the approach to our specific position/industry etc. Bringing in the experts! Big addition to our team. Cheers.
Sales Aswefa
Nothing is a problem, no question goes unanswered and they simplify digital marketing so it becomes understandable.
Adam Biffin
Since we started with Sprocket Digital we have had great results . They know their business and can get the right customers coming to your website and business.
Mark Chapman
Great start with Sprocket. Particularly like the data driven methodology, transparency and friendliness.
NZ Health Food Company
We've been working with Sprocket Digital for a few months now and are seeing really good results. Dan and the team are great to work with and are constantly looking for opportunities to help us grow our ecommerce platform. Great communication and nothing is ever a hassle.
Lily Richards
I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.
Jon Burrows
Our business has had a great experience with Shay & the team at Sprocket Digital - We have seen a genuine increase in enquiry since engaging with Sprocket and we are planning to increase our spend with them in the near future. Very happy with the results, would recommend!
Jody Direen
Super polished, results driven company. Clever at giving your brand an edge through digi marketing. Love working with them - proactive and engaged.
Andrew Stairs
Highly Recommend The Sprocket Digital Team have been amazing to work with, their vast insight in the digital marketing space has helped us increase sales and step back from attempting to run our own marketing campaigns.
Victoria Sweeney
A great company to deal with. Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend
Matt Frost
Could be more happier with the service and results Buildlab homes has recieved from teaming up with Sprocket Digital. We went from struggling week to week with finding work to now being able to pick and choose our work and clients.
Clare Pepers
Alisha offers exceptional communication in a professional and friendly manner. Response to emails is efficient and we receive a good level of reporting on marketing campaigns. Alisha offers great advice on the next step forward and how we can improve our online sales moving forward. Sprocket Digital takes out the hassle of trying to understand the foreign world of digital marketing which can be very overwhelming. I have no hesitation in recommending Alisha and Sprocket to help you take your online presence to the next level.
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
Pathik Modi
Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals. Highly recommend!
Tony Evans
Sprocket Digital are a committed SEO partner to our business, always working in collaboration with us to drive our sales and boost our online presence. They are always ready to help and respond quickly to our changing needs
Hybrid Bikes Ltd
We have been working with Sprocket Digital for 3 month now and I am very happy with the team. They offer great service from analyzing our needs as a business to delivering a great action plan. I can highly recommend to any business which is looking for a fantastic marketing team. Kind regards Frank
cam scott
So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
Kate Mayo
I have been working with Sprocket for a few months and am very happy that we decided to work together. A friendly team, very responsive and thorough. Harry has really taken the time to understand our business and develop strategies to help us grow.
Chris Hepburn
The guys at Sprocket have been very helpful, We are starting to see great returns from our investment. Thanks Ronnie for all your help. Cheers
Phillip Wards
Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come. Thanks team
Daz
This is our 2nd year with Sprocket. We have had nothing but great service, combined with expert knowledge and advice that has delivered fantastic results. I would recommend Sprocket to any business looking for a digital partner to assist in growing your business.
Andrea Cummerfield
We've been using Sprocket Digital for around 5 months and are really happy with the results. The team is super easy to deal with, nothing's a problem, highly recommend using them!
Gabi Metz
Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
Sheree Palmer
Great Team to work with, communication is great and they are actively engaged with working with you.
Beautiful You Holidays
Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team. Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof. Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
Josef Arnet
Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
Daisuke Kirihara
I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.
Rinku Wrigley
An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!
Sandy Carter
A great company who listens to their clients needs. I can't recommend Sprocket enough, they have been a valued addition to my business.
Noora Tuikkanen
I’ve been working with Sprocket across different marketing campaigns. They are very result-driven and genuinely care about helping their clients get strong results. It really feels like they are always looking for ways to improve performance and make the campaigns work harder. Our monthly catch-ups with Shay have been awesome. She is always professional, responsive, and quick to help with anything we need. Really appreciate working with a team that is proactive, easy to communicate with, and focused on getting results. Highly recommend!
TGA Promotions
Highly recommend Sprocket to grow your business through online marketing! Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have. We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
Ketaki Rasmussen
Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
L M
Kieran and team have been great to deal with, friendly, knowledgeable and professional service. We saw an uplift in enquiries almost immediately when campaigns went live and Sprocket have been very responsive with refining campaign to meet our objectives and taking us through the results.
Oliver Pykett
I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Hobby Land
Our website has been live now for 3 months and we've been working with Sprocket since the launch of our site. After considering a few agencies, we're very happy with our decision to work with Sprocket as they have provided a very professional and responsive service and we have achieved excellent results on our spend thus far. Hopefully we'll continue to have a prosperous relationship over the coming months and years.

At Sprocket, We’re Geared for Growth. Taking the first step is easy.

Simply describe your company and schedule a free, no-obligation consultation. One of our team members will then reach out to discuss how we can help scale your business.

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Our Programmatic Advertising
 SERVICES

Getting results with programmatic takes more than plugging into a platform and hitting go. We build campaigns with clear structure, sharp targeting, and data-led decisions from day one. Every element from marketing strategy through to creative and optimisation works together to help your budget go further and perform better.

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Why Choose Sprocket for Programmatic Marketing in NZ?

Programmatic marketing is one of our core specialities. This means that as an agency working with programmatic advertising, based right here in Auckland, everything from planning to creative to reporting is handled in-house by a team that lives and breathes digital performance.

Unleash your roas

What Sets Us Apart?

All-In-House Team Across Creative and Media

No third-party freelancers, no offshored strategists. As an in-house programmatic media agency, all of our specialists work together under one roof. That means faster turnarounds, seamless collaboration and campaigns that stay sharp from concept to conversion.

Cross-Channel Connected Thinking

Programmatic works best when it’s part of a bigger picture. We align your programmatic brand advertising with your paid search, social and remarketing to ensure messaging consistency and maximise results across the funnel.

Advanced Targeting

We go beyond basic demographics to build layered audiences using behaviour, context, time-of-day, interest categories and real-time signals. That means better reach, less waste and a higher chance of conversion.

Accurate Reporting

You’ll never be left wondering where your budget went. We give you clear insights into what’s working, what’s being tested and how your campaigns are tracking against KPIs, without the jargon.

Creative That’s Designed to Perform

Our ad creative is developed by a team that understands how programmatic formats work, where your ads will appear and what your audience responds to. Beautiful, brand-safe, conversion-focused.

Partnership-Focused

We offer options for rolling contracts, because we believe in partnerships, not pressure. If the results are working, the relationship speaks for itself.

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Get Started

If you’re ready to scale your brand with smarter programmatic digital marketing, Sprocket’s programmatic ad buying team is ready to build you a campaign that delivers. Let’s make your budget work harder.

Contact the Team

Featured Case Study

Our numbers tell the story. Here’s a look at how one of our clients grew with programmatic support from Sprocket.

grow with sprocket
Case Study

SES Direct (2024 v 2023)

SES Direct Ltd

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Programmatic Advertising FAQs

If you have a question we haven't answered, just get in touch. We'll be happy to help you out.

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If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.

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