Digital Audio Advertising NZ

Talk To Us About Audio

Streaming, podcasts and digital radio now fill a huge share of the time Kiwis spend engaging with media. Digital audio advertising puts your brand in that share, reaching people while their eyes are elsewhere.

Sprocket Digital is a digital marketing agency working across New Zealand; we treat streaming, podcasts and digital radio as different jobs, each doing different work. Sprocket can plan, buy and produce every placement for you, within a strategy that fits your business and audience.

Choosing the Right Format Mix

Streaming, podcast and digital radio placements each reach a different kind of attention; treating them as one channel is where campaigns lose value. Streaming audio catches people mid-task: commuting, exercising, working; the message needs to land fast with no visuals to lean on. Podcast listeners have opted into a specific show, so the ad needs to earn its place with the audience.

Choosing the Right Format Mix
Programmatic vs Direct-Booked Audio

Programmatic vs Direct-Booked Audio

This is where programmatic audio advertising earns its keep, building on the same programmatic marketing we already run across search and display. Instead of booking a fixed slot on one station, programmatic buying lets us bid for inventory across networks in real time, targeting by location, device and behaviour rather than programme alone.

Sprocket Digital
Excellent
4.9
Based on 162 reviews
Josef Arnet
Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
Daisuke Kirihara
I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.
Matt Frost
Could be more happier with the service and results Buildlab homes has recieved from teaming up with Sprocket Digital. We went from struggling week to week with finding work to now being able to pick and choose our work and clients.
Andrew Tuioti
Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.
föray THULE
We had been working on e-commerce and our digital strategy for a few years and going along fairly well - Sprocket has helped us get to the next level and it definitely feels there is so much scope to keep building our online presence and performance from here. They are great to deal with and I appreciate their ability to tailor the approach to our specific position/industry etc. Bringing in the experts! Big addition to our team. Cheers.
Lily Richards
I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.
Rodney Dawson
If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.
Daz
This is our 2nd year with Sprocket. We have had nothing but great service, combined with expert knowledge and advice that has delivered fantastic results. I would recommend Sprocket to any business looking for a digital partner to assist in growing your business.
Richard Jones
These guys have been great to deal with. Looking to work with me to get the best results for my company.
Oliver Pykett
I was first introduced to Sprocket Digital through Luke. The entire team are friendly, great to work with and true experts in their field. Luke and the team at Sprocket Digital are really the only ones I would trust in the digital marketing space. Thanks guys! Oli
Mark Chapman
Great start with Sprocket. Particularly like the data driven methodology, transparency and friendliness.
Chris Hepburn
The guys at Sprocket have been very helpful, We are starting to see great returns from our investment. Thanks Ronnie for all your help. Cheers
Kate Mayo
I have been working with Sprocket for a few months and am very happy that we decided to work together. A friendly team, very responsive and thorough. Harry has really taken the time to understand our business and develop strategies to help us grow.
Beautiful You Holidays
Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team. Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof. Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
Tony Evans
Sprocket Digital are a committed SEO partner to our business, always working in collaboration with us to drive our sales and boost our online presence. They are always ready to help and respond quickly to our changing needs
Sam Dyson
We've had Sprocket running our digital marketing campaigns for a few months now and really happy with the results. Our leads have at least doubled since they started the campaigns and are consistent. The ads are well targeted so we don't spend too much either! Any updates are quick to be implemented by their savvy and responsive team. Being able to engage with a real person who knows their stuff is a great bonus too! Overall I'm really happy to recommend the work these guys do.
Sheree Palmer
Great Team to work with, communication is great and they are actively engaged with working with you.
Andrea Cummerfield
We've been using Sprocket Digital for around 5 months and are really happy with the results. The team is super easy to deal with, nothing's a problem, highly recommend using them!
Sales Aswefa
Nothing is a problem, no question goes unanswered and they simplify digital marketing so it becomes understandable.
NZ Health Food Company
We've been working with Sprocket Digital for a few months now and are seeing really good results. Dan and the team are great to work with and are constantly looking for opportunities to help us grow our ecommerce platform. Great communication and nothing is ever a hassle.
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
Prime Property Maintenance
I’ve had the opportunity to work with Luke, and I truly value the insight he shared with me. He has a strong grasp of digital tools and how they can be used effectively for branding and marketing. More importantly, his advice to focus on my expertise as a roofer, rather than spreading myself too thin across different areas of the property business, really resonated with me. It was a simple but powerful perspective that made me rethink my positioning and branding strategies. His guidance has encouraged me to sharpen my focus, highlight my strengths, and present my business with more clarity and impact. Jeff
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Pathik Modi
Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals. Highly recommend!
Richie Stott
It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
Sandy Carter
A great company who listens to their clients needs. I can't recommend Sprocket enough, they have been a valued addition to my business.
Andrew Stairs
Highly Recommend The Sprocket Digital Team have been amazing to work with, their vast insight in the digital marketing space has helped us increase sales and step back from attempting to run our own marketing campaigns.
Jody Direen
Super polished, results driven company. Clever at giving your brand an edge through digi marketing. Love working with them - proactive and engaged.
Ketaki Rasmussen
Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Clare Pepers
Alisha offers exceptional communication in a professional and friendly manner. Response to emails is efficient and we receive a good level of reporting on marketing campaigns. Alisha offers great advice on the next step forward and how we can improve our online sales moving forward. Sprocket Digital takes out the hassle of trying to understand the foreign world of digital marketing which can be very overwhelming. I have no hesitation in recommending Alisha and Sprocket to help you take your online presence to the next level.
L M
Kieran and team have been great to deal with, friendly, knowledgeable and professional service. We saw an uplift in enquiries almost immediately when campaigns went live and Sprocket have been very responsive with refining campaign to meet our objectives and taking us through the results.
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
TGA Promotions
Highly recommend Sprocket to grow your business through online marketing! Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have. We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
Rinku Wrigley
An excellent team to work with! Professional, knowledgeable, and always proactive in finding the best digital solutions. Their expertise — from strategy to execution, everything was seamless. Highly recommend!!
Adam Biffin
Since we started with Sprocket Digital we have had great results . They know their business and can get the right customers coming to your website and business.
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
Hobby Land
Our website has been live now for 3 months and we've been working with Sprocket since the launch of our site. After considering a few agencies, we're very happy with our decision to work with Sprocket as they have provided a very professional and responsive service and we have achieved excellent results on our spend thus far. Hopefully we'll continue to have a prosperous relationship over the coming months and years.
cam scott
So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
Nudi Point
FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
Noora Tuikkanen
I’ve been working with Sprocket across different marketing campaigns. They are very result-driven and genuinely care about helping their clients get strong results. It really feels like they are always looking for ways to improve performance and make the campaigns work harder. Our monthly catch-ups with Shay have been awesome. She is always professional, responsive, and quick to help with anything we need. Really appreciate working with a team that is proactive, easy to communicate with, and focused on getting results. Highly recommend!
Philippa Middleton
Luke and the team at Sprocket are brilliant when it comes to SEO and digital visibility. They take all the complexity out of search engine optimization and make it simple, clear, and effective. From keyword research to technical improvements, they know exactly how to get your business noticed online. I’ve seen firsthand how their work lifts traffic, leads, and overall visibility. Professional, knowledgeable, and easy to deal with — Sprocket is the go-to for SEO done properly.
Jon Burrows
Our business has had a great experience with Shay & the team at Sprocket Digital - We have seen a genuine increase in enquiry since engaging with Sprocket and we are planning to increase our spend with them in the near future. Very happy with the results, would recommend!
Phillip Wards
Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come. Thanks team
Gabi Metz
Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
TDS 4x4
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
Ben Grogan
I love working with Sprocket Digital, they are always knowledgable, effective, and provide straightforward advice for maximizing your marketing spend.
Hybrid Bikes Ltd
We have been working with Sprocket Digital for 3 month now and I am very happy with the team. They offer great service from analyzing our needs as a business to delivering a great action plan. I can highly recommend to any business which is looking for a fantastic marketing team. Kind regards Frank
Victoria Sweeney
A great company to deal with. Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend

Where Audio Fits With Your Other
Channels

We can pair your audio ads with existing Google Ads, YouTube Ads and Display Ads campaigns, using the same audience data to keep messaging consistent across every screen your customer owns. If SEO carries your search rankings, we'll pull the same themes into audio scripts, so a listener who later searches your brand finds a site that sounds like the ad they just heard.

Ready to see where audio fits your funnel? Book a free consultation.

Audio Ads FAQs

Learn

If it moves the marketing needle, it’s in here. SEO tweaks, social media plays, Ad hacks, content smarts—you name it. Welcome to Sprocket's Knowledge Hub.

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