HIGHLY-DEVELOPED
GOOGLE ADS STRATEGIES
THE ESSENTIALITY OF GOOGLE ADS ADVERTISING
Search engines often generate the majority of a website’s traffic. For your business to fully capitalise on this traffic source, you’ll need to rank at the top of both organic and paid search results. To do so, it is essential to have pay-per-click (PPC) ads running for your website, as these ads are served at the very top of the page. Search engine marketing is an especially efficient way to acquire customers compared to other forms of digital marketing, as they have already demonstrated a level of commercial intent through searching keywords relevant to your products or services.
SEARCH ENGINE MARKETING FRAMEWORK
By using a highly-developed framework to build effective search advertising campaigns, we’ve perfected the initial reach of campaign targeting; not too wide to squander money on irrelevant search terms and not too narrow that ads are only served to existing customers. At Sprocket, we balance our scope to reach the optimum amount of new prospective customers who demonstrate an interest in your business.
WORK WITH US
HYBRID MANAGEMENT SYSTEM
We use a unique hybrid management system where AI is specifically assigned to adjust budget and bidding in real-time, so that we spend the appropriate amount of money over a set period of time, and bid more aggressively for clicks that are likely to lead to a sale. Leveraging AI for these specific use cases provides us with the most efficient return on investment. In tandem with this, we use human expertise to maintain a manual ‘hands-on’ approach to account builds, optimisation, budget allocation, product feed selection(s) and ad copy testing.
BOOK A CONSULTATIONOUR GOOGLE ADS CAPABILITIES
Decades of Google Ads experience across lead gen and ecommerce websites allows us to understand the intricacies of measuring ROI and consider both customer lifetime value and attribution models when reporting on performance. By providing visibility over the total value generated from search campaigns, we carefully consider conversion tracking for primary and secondary website interactions.
Website interactions (add to carts, abandoned carts) and time horizons (weekly, fortnightly, monthly) provide valuable data for building remarketing audiences.
We leverage ecommerce product feeds to serve target audiences with dynamic ads, using real-time product-specific data. These ads are designed to feature product imagery, prices, descriptions, reviews and availability.
Testing AI-driven dynamic and smart campaigns against standard search campaigns allows us to test where best to allocate budget. These campaign types automatically select keywords based on URL rules or keyword themes that are initially determined by our team.
We test AI-driven shopping campaigns (Performance Max) against standard shopping campaigns. Maintaining a hands-on approach to both, we also optimise via Asset Groups (ad copy, images), Listing Groups (which products are served) and the Product Feed itself (product titles, images, GTINs, descriptions, categorisation, disapprovals).
Keyword matchtypes are segmented into separate ad groups, with well-defined negative keywords, so we are able to provide better visibility and optimisation.
Tailored GOOGLE ADS STRATEGIES
Boost traffic to your website with paid search ads tailored to your products and services. Google Ads is a powerful platform that offers a range of advertising solutions, including Search Ads, Google Shopping, and Remarketing. See how Sprocket can increase brand visibility, drive website traffic or boost sales, and learn how leveraging these advertising options can significantly enhance your marketing efforts.
Search Ads
Get your message in front of the right customer at the right time. Customers use search pages to find products and services and, in turn, businesses can utilise search ads to find customers.
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Remarketing
Present your services and products to potential customers who have previously shown an interest by visiting your website. Reaching past visitors during the all-important consideration phase can be critical, as it has a huge influence on driving sales.
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Google Shopping
Allow your audience to browse and buy with Google Shopping Feeds, a powerful way to serve products at the very top of search results pages with images, prices and availability.
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YouTube Ads
Owned by Google, engage with users and drive engagement on the world’s largest video-sharing platform. This can make a difference later in the consideration phase, measured using impression-based attribution.
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CAMPAIGN OUTCOMES
Toyco
One of New Zealand’s largest independent toy retailers, Toyco was no stranger to ecommerce prior to their partnership with Sprocket. Having sold products online since 2009, Sprocket has enabled Toyco to expand its online presence and provided valuable strategic direction and execution over the past 4 years. The majority of Toyco’s revenue is now generated online, a huge milestone considering this business started as a brick-and-mortar store.
CHALLENGE:
With so many products in stock, and constantly evolving SKUs, Toyco needed a digital partner who could keep up with their demanding product category needs. The challenge was having a Google Ads strategy agile enough to manoeuvre through rapid changes in stock availability and trends, co-funding of big brand promotions, maintaining product feed approvals, and consistently optimising Google Merchant Center listings and Ads campaigns to drive the most cost-effective ecommerce results.
STRATEGY:
Using Shopping Ads to rank at the top of search results and bolster both organic and paid search efforts, Sprocket’s product-based campaigns cover Toyco's huge range of products to reach a defined audience of high intent users. Using multiple ad formats across the Google Ads platform, we have been able to reach consumers at all levels of commercial intent. If a customer is searching for a specific product (high intent), we use dynamic ads and feed-based listings via Performance Max/standard shopping campaigns. If a user is searching less specifically (medium intent), we use standard and smart search campaigns. If a user isn't searching but has shown recent interest in toys through browsing habits (low intent), we reach them through YouTube pre-roll ad placements and display banners. Our strategy contributed to the doubling of Toyco’s year-on-year revenue, and our campaigns achieved a 20:1 average return on ad spend in 2022.
100
%
Total Revenue increase
20
:1
Google ads Roas Organic Sessions
30
%
google ads revenue increase
Grow Your
Business Today
Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.
What Our Clients Say About Us
With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.
THIS IS SPROCKET
Client Testimonials
Louvretec
Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.
