Social Media Marketing

iOS 14 vs Facebook

iOS 14 vs Facebook Ads

How Apple’s New Update Will Affect Your Ads, and What You Can Do in Response In late 2020, Apple began rolling out its iOS 14 update around the world, to some controversy. The update includes a major change in the way that iOS apps track users: a new requirement for users to opt-in to allow …

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Why Use Dynamic Creative Ads

Why use Dynamic Creative ads?

Split testing creative is a vital task for successful digital marketing optimisation. Facebook Dynamic Creative ads are perfect for testing ad messaging and creative to boost eCommerce sales. They’re the perfect starting point for fresh campaigns or as an A/B experiment alternative. “Dynamic creative takes multiple ad components (such as images, videos, titles, descriptions and …

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3 Tips to Scale Your Facebook Campaign

3 Tips to Scale Your Facebook Campaign

As the digital marketing space evolves we are forced to be more reliant on Facebook and Google’s algorithms for audience targeting and bid strategies. Digital Marketers are finding they have less control as manual settings are slowly removed from the platforms. This doesn’t make our roles redundant because strategy and utilisation of automation are the …

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