Social Media Marketing

Create an Instagram Worth Following

How to level up your Instagram marketing and increase engagement through better content  So you’ve created your Instagram account, optimised your profile, and you’re ready to engage with your audience … now what?  How do you create an account worth following, when no one knows who you are?  Instagram is a great marketing tool to …

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iOS 14 vs Facebook

iOS 14 vs Facebook Ads

How Apple’s New Update Will Affect Your Ads, and What You Can Do in Response In late 2020, Apple began rolling out its iOS 14 update around the world, to some controversy. The update includes a major change in the way that iOS apps track users: a new requirement for users to opt-in to allow …

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Why Use Dynamic Creative Ads

Why use Dynamic Creative ads?

Split testing creative is a vital task for successful digital marketing optimisation. Facebook Dynamic Creative ads are perfect for testing ad messaging and creative to boost eCommerce sales. They’re the perfect starting point for fresh campaigns or as an A/B experiment alternative. “Dynamic creative takes multiple ad components (such as images, videos, titles, descriptions and …

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