Social Media Marketing

3 Tips to Scale Your Facebook Campaign

3 Tips to Scale Your Facebook Campaign

As the digital marketing space evolves we are forced to be more reliant on Facebook and Google’s algorithms for audience targeting and bid strategies. Digital Marketers are finding they have less control as manual settings are slowly removed from the platforms. This doesn’t make our roles redundant because strategy and utilisation of automation are the …

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Infographic showing how Facebook Dynamic Ads work

What Are Facebook Dynamic Ads?

Have you noticed anything different about the ads you’ve seen on Facebook lately? Don’t worry; you’re not seeing things that aren’t there – Facebook has launched what they call a Dynamic Product Ads, which targets customers who have visited your website & viewed products but haven’t fully converted. Here is everything you need to know …

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