Google seems to be rewriting the rules once again, and this time they have caused quite a stir in the industry. Soon, the Search term report that we know and love will become a lot less useful. Only Search Terms that “were searched by a significant number of users” will show in the report. The …
Search Terms Are disappearing in Google ads: What does this mean for Digital Marketers? Read More »
You would hardly be surprised to read that our team keeps a very close eye on recent trends in the field of online marketing. At our digital marketing agency in Auckland, we like to know what’s happening, where it is happening, why it is happening – and whether or not it should be happening at …
Four questions to get your strategy back on track. In March, we experienced a seismic shift in the way businesses must operate and market themselves in the new New Zealand under COVID. Companies scrambled to update their messaging or pause their campaigns altogether. Communicating opening protocols and hygiene practices became just as important as deals …
Assessing Your Small Business Marketing Plan Post-COVID Read More »
In no time at all, the “new normal” has become a cliche. Along with “Be Kind” and “Team of five million”, the “new normal” is one of the latest additions to the mythical New Zealand phrasebook. It might have already become an overused term, but NZ Post’s online shopping report hasn’t been afraid to further …
A global research and analytical organisation carried out a worldwide business survey in the second quarter of 2019, and asked just one question of their respondents: What is the primary goal for your digital marketing strategy? While most of the findings were predictable, one stood out as representing a massive missed opportunity for the businesses …