You would hardly be surprised to read that our team keeps a very close eye on recent trends in the field of online marketing. At our digital marketing agency in Auckland, we like to know what’s happening, where it is happening, why it is happening – and whether or not it should be happening at …
Four questions to get your strategy back on track. In March, we experienced a seismic shift in the way businesses must operate and market themselves in the new New Zealand under COVID. Companies scrambled to update their messaging or pause their campaigns altogether. Communicating opening protocols and hygiene practices became just as important as deals …
Assessing Your Small Business Marketing Plan Post-COVID Read More »
In no time at all, the “new normal” has become a cliche. Along with “Be Kind” and “Team of five million”, the “new normal” is one of the latest additions to the mythical New Zealand phrasebook. It might have already become an overused term, but NZ Post’s online shopping report hasn’t been afraid to further …
A global research and analytical organisation carried out a worldwide business survey in the second quarter of 2019, and asked just one question of their respondents: What is the primary goal for your digital marketing strategy? While most of the findings were predictable, one stood out as representing a massive missed opportunity for the businesses …
How to make your advertising dollars count when you need it most We’ve seen it happen before, and we’re seeing it again now – as the threat of recession looms and encroaches on business profit, owners react with fear and quickly withdraw expenditure wherever they can. One of the first things to go is often …