The link between page speed, conversion rate, and ROI When you’re looking at ways to increase your revenue, conversions, and ROI you probably think along the lines of acquiring more leads and streamlining your sales process. But among the many tools that can influence conversion rates, one is often underestimated: page speed. Studies have shown …
Every image is an opportunity to be found They say a picture is worth a thousand words, and in SEO it’s true. When you’re optimising your web content for SEO there’s much more to consider than just your text – images and videos also provide a great opportunity to improve your ranking and get found …
A timely reminder to diversifying your marketing efforts On Tuesday morning, the 5th of October, New Zealand awoke to a strange thing – one of the world’s biggest social and business platforms was offline, taking down not only Facebook but Messenger, Instagram, and WhatsApp. This wasn’t the first time there’s been an outage at Facebook, …
Seven steps to higher sales, signups, and revenue for your business Your website conversion rate is a key indicator for how effective your website is at turning visitors into customers. Whether you’re selling a product or a service, your goal is for them to “buy”, “sign up”, “book now”, or “contact”. But only 22% of …
What digital businesses need to know to protect themselves and their customers against cybersecurity threats We’re used to seeing bricks and mortar shops protected with the likes of CCTV, alarms, or even security personnel, but what about protecting our websites and digital storefronts? A cyberattack can not only cost your business financially, but can also …