As a performance director of a digital marketing agency, ‘growth’ generally translates to managing a larger amount of marketing spend; it’s pretty safe to assume that the way to achieve this is through generating revenue increases for our client base. It’s a simple process, and our aim is to maintain a mutually beneficial relationship via …
4 FOUNDATIONS FOR SUCCESSFULLY GROWING PAID MEDIA ACCOUNTS Read More »
Google has implemented hundreds of different changes to AdWords over the years, and they aren’t going to be stopping any time soon. Come September 2019 they’ll be applying a new average SERP position metric for Google Ads. Here’s what you need to know about the coming changes, and how they’ll affect your Google Ads on …
Google SERPs: Say Goodbye To The Average Position Read More »
We all know that SEO creates a slow and steady growth in rankings, but for a short term sales or leads boost, you’ll need to use a form of paid search engine advertising, like Google Ads (formally known as Google AdWords). If you’ve never done it before it can seem daunting. Where do you begin? …
What To Expect From Your First Google Ads Search Campaign Read More »
Has the phone-call era come to an end? Most service providers now have functional and informative websites and social media pages, so there doesn’t seem to be as much of a need to pick up the phone and call a business. However, for complicated tasks such as insurance claims, applying for home loans and healthcare …
5 Ways To Optimise Your Paid Search Ads For More Phone Calls Read More »
Google Ads can be highly competitive, so it’s essential to find ways that will lower your Cost Per Click or CPC of the keywords you’re bidding on. Depending on where your business is located, your target market, and your industry, there are a few ways to do this. Here are some tips that you can …