There are thousands of blogs on the internet with hacks for “quick and easy” strategies on how to make your Pay Per Click (PPC) ads convert better. Content on this might help with SEO, but it won’t help you create winning PPC campaigns. Creating high performing search campaigns is no simple task. Here are three …
Ad copy has been subject to multiple changes on Google Ads over the years. Although the concept of ad copy is basic, there have been significant shifts between split testing two different ads, and it’s now recommended that you test three or five for each ad group. This opens up a few things to consider …
Google has implemented hundreds of different changes to AdWords over the years, and they aren’t going to be stopping any time soon. Come September 2019 they’ll be applying a new average SERP position metric for Google Ads. Here’s what you need to know about the coming changes, and how they’ll affect your Google Ads on …
Google SERPs: Say Goodbye To The Average Position Read More »
We all know that SEO creates a slow and steady growth in rankings, but for a short term sales or leads boost, you’ll need to use a form of paid search engine advertising, like Google Ads (formally known as Google AdWords). If you’ve never done it before it can seem daunting. Where do you begin? …
What To Expect From Your First Google Ads Search Campaign Read More »
Has the phone-call era come to an end? Most service providers now have functional and informative websites and social media pages, so there doesn’t seem to be as much of a need to pick up the phone and call a business. However, for complicated tasks such as insurance claims, applying for home loans and healthcare …
5 Ways To Optimise Your Paid Search Ads For More Phone Calls Read More »