The link between page speed, conversion rate, and ROI When you’re looking at ways to increase your revenue, conversions, and ROI you probably think along the lines of acquiring more leads and streamlining your sales process. But among the many tools that can influence conversion rates, one is often underestimated: page speed. Studies have shown …
Seven steps to higher sales, signups, and revenue for your business Your website conversion rate is a key indicator for how effective your website is at turning visitors into customers. Whether you’re selling a product or a service, your goal is for them to “buy”, “sign up”, “book now”, or “contact”. But only 22% of …
One of the least understood marketing practices is conversion rate optimisation or CRO, which is the art of getting customers to convert by making various changes to your website. Not understanding something isn’t really a problem until it starts to cost you money. You don’t want to spend money trying to convert leads if your …
As a business with a website, you’ll have goals that you want to be met, especially when it comes to site traffic. Your website is essentially a sales platform which should drive visitors to complete the desired actions. There are many ways you can improve the effectiveness of this platform, and Conversion Rate Optimisation (CRO) …
A lot of time and energy goes into creating and launching a business website, but the effort doesn’t end there. Small business owners should be aware that website management requires as much effort if you want the site to keep producing a return on investment. A business website should be consistently updated and improved using …
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