Paid search automation allows marketers to scale their strategies across a large audience whilst delivering consistently impressive results. Automation is used to replace time-consuming tasks such as reporting and data analysis. Google has released automated solutions for almost every aspect of account management - the trick is to know when to remain in control and when to hand over the automated reins.

Google Ads is a central space for marketers looking to reach customers across the web. It is not merely search and shopping – advertisers can buy Display Banner ads, YouTube ads, Phone App ads and more. 2022 feels like an important time for search professionals to refresh their Google advertising strategies, with the goal of finding a balance between automated decision-making, and manual control.

There is a flexible toolkit of Google technology built for individuals and brands wanting to take their search engine marketing (SEM) to the next level. But also there is a second side of Google Ads with excellent off-the-shelf automated solutions for mass-targeting. As a marketer, it's time to consider your approach and use these solutions that experienced searchers have historically avoided.

As times change in the digital marketing landscape, so must we. Automation is no longer a dirty word and as AI starts to overtake us in some aspects, it’s time to let go of some control and allow Google’s automation tools to take some of the slack. Allowing Google to automate your campaigns opens up room for you to focus more on core marketing tactics and reach your customers more effectively.

The biggest automation benefit comes in the form of bidding strategies. When choosing a bid strategy, evaluate at the campaign level to determine if the strategy will help accomplish your goal and if you have enough data to make it work (e.g., enough conversion volume to make Target CPA effective). If not, you might benefit from another bid strategy, a portfolio level strategy, or even an adjustment in account structure to better leverage it later on.

Automated bid strategies in Google Ads are a fantastic way to save time while leveraging algorithms to optimise an account, but only when evaluated and chosen wisely. There are a variety of automated bidding options in Google Ads. Some may be great for your account, others might be terrible. You might find you have a use for every bidding strategy somewhere in your account, or you might not be able to use any. Until you understand how each bidding strategy works, this is impossible to determine.

Now a larger majority of your search bidding is automated, it is important to know where to focus your efforts. An important way to gain success through SEM is to cut through the analytics by defining your customer-centric business goals, and aligning targeting and reporting appropriately. Search automation can help get the right users to your site, but it’s down to your customer experience to keep them there. Landing page and site content optimization can make or break Search advertising activity. Knowing your customers inside out means you should understand their previous preferences and what actions they are looking to take before they return to your site - rather than them having to navigate from scratch. Now, Google is skilled at preempting user intent and serving specific content at the right time. However, too much intervention can be detrimental. That’s why understanding your data is so critical.

Points to take away:

  • Search automation helps scale-up strategies whilst retaining a personalised approach
  • Relinquish some control to allow more space to focus on core marketing tactics
  • Allow Google more control over bidding strategies
  • Know your customers
  • Optimise customer experience
  • Moving forward, marketers that excessively tinker with campaign data will lose ground

It’s time to embrace and improve your search engine automation and future-proof your company in the digital world. Get in touch with Sprocket Digital today for support with your SEO needs.

Grow Your 
Business Today

Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

    What best describes your business?

    How long have you been operating?

    What is your current monthly turnover?

    What Services Are You Most Interested in

    How much are you willing to invest in online marketing per month?

    How Soon Do You Want To Start?

    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

    Where did you hear about us?

    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Sprocket Digital
    Excellent
    5.0
    Based on 135 reviews
    Ketaki Rasmussen
    Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
    Glenn Walton
    Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌
    Dylan Carter
    Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!
    Pathik Modi
    Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals.Highly recommend!
    Maggie from Astound Smile
    We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!
    Grant Davidson
    I’ve been working with Luke and the team from Sprocket for the last 12 months. They are great to work with and their advice and expertise plays an important role in helping drive our business forward.
    Megan Blincoe
    We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital
    Lani Wards
    We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.
    Dylan Lewis
    We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
    Brent Alexander
    We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.
    Lily Richards
    I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.
    Phillip Wards
    Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.Thanks team
    Nudi Point
    FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
    NZ-Online-Pharmacy
    The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
    Cuddle Me Baby Ltd New Zealand
    We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.
    Andrew Tuioti
    Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.
    Bejoy Jose
    We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
    cam scott
    So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
    G K Molloy
    Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
    Andrina Shieffelbein
    Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
    Gavin Sheppard
    Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.
    Josef Arnet
    Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
    Sacha Gardner
    Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
    Kiwi Duvets Ltd
    We've found Ronnie, Dan and the team at Sprocket to be great so far. Onboarding process was nice and easy, and they have been available at any time to help us with any queries we've had. We're pleased with the results so far and the growth we've seen, and look forward to continuing to grow both the business and our relationship!
    Speednation
    Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nz
    Beautiful You Holidays
    Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
    Richie Stott
    It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
    Daisuke Kirihara
    I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.
    Casey-lee Cranston
    Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
    Louis Chan
    Sprocket have been great to deal with from the start and have brought in great results. Highly recommended :)
    Chris Sinclair
    Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
    Andrea Cummerfield
    We've been using Sprocket Digital for around 5 months and are really happy with the results. The team is super easy to deal with, nothing's a problem, highly recommend using them!
    Lance Metz
    Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
    Gabi Metz
    Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
    Meelee Joe
    Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
    Sheree Palmer
    Great Team to work with, communication is great and they are actively engaged with working with you.
    Matt Boylan
    This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.
    js_loader

    THIS IS SPROCKET

    knowledge Hub

    Google HCU and AI Content How To Balance Automation With Authenticity

    14 MIN READ

    Social Media Analytics Deep Dive Metrics That Matter For Marketing Managers

    18 MIN READ

    AT SPROCKET, 

    WE’RE GEARED FOR GROWTH

    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    5.0
    Based on 135 reviews
    js_loader
    storemenu