As a performance director of a digital marketing agency, ‘growth’ generally translates to managing a larger amount of marketing spend; it’s pretty safe to assume that the way to achieve this is through generating revenue increases for our client base. It’s a simple process, and our aim is to maintain a mutually beneficial relationship via consistent budget/revenue increases.

Businesses don’t hire agencies to manage or secure the revenue they are already generating, we need to prove our worth by finding opportunities for profitable revenue growth. In order to do this, it is essential that we understand key factors that we are able to influence in the purchase cycle.

Foundation #1 - Product or Service Knowledge

If an agency doesn’t understand a client's product or service, they can’t possibly advise accurate budget allocation, marketing funnel strategy, target audiences, platform allocation, or CPA feasibility. 

It’s not that we need to know just as much as the client does, it would be naive for us to assume that years of experience in an industry can be absorbed in a few onboarding meetings, but we do need to understand the product / service at a competent sales level in order to market your business effectively.

Foundation #2 - Build Client Trust

6 key ways to achieve this:

  1. Go above and beyond - Under promise and over deliver, always.
  2. Teach your clients - Take time to explain what you are doing and why, they will appreciate it
  3. Confidence - Stick with your recommendation, regardless of pushback from the client
  4. Ownership - Own up to any mistakes, and provide real solutions that prevent the same thing from happening again
  5. Personal Connections - Find something in common and build rapport, it will help secure a lasting relationship
  6. Face to Face Meetings - Always take the time to meet in person on a regular basis. Covid has made this more difficult for everyone, but it is still as important as ever

Foundation #3 - Omni-Channel Strategy

We need to know how to utilise each platform (search, social, video, programmatic, email) to achieve the desired marketing goals.

We also need to be able to adapt when priorities shift and our current platforms aren’t achieving these goals. We don’t prefer one platform over another, and we always allow the data to steer our decisions on where to allocate marketing spend. Shifts in budget need to happen quickly and decisively, without a lengthy client approval process - It is important in client relationships to be able to inform of decisions rather than request permission.

Foundation #4 - Communicate

6 key ways to achieve great communication:

  • 1. Deliver insights, not confusing numbers
  • 2. Share wins, and identify opportunities for growth
  • 3. Don’t shy away from discussing poor performance, and what was learned from it
  • 4. Identify outside factors influencing performance that we aren’t responsible for - seasonality, holidays, weather, economy, law changes etc.

If an agency is able to master these four pillars with consistency and authority, they are well set up for delivering sustainable, consistent results.

Author: Josh Sexton – Digital Performance Director at Sprocket Digital

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    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzcam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader

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