As a performance director of a digital marketing agency, ‘growth’ generally translates to managing a larger amount of marketing spend; it’s pretty safe to assume that the way to achieve this is through generating revenue increases for our client base. It’s a simple process, and our aim is to maintain a mutually beneficial relationship via consistent budget/revenue increases.
Businesses don’t hire agencies to manage or secure the revenue they are already generating, we need to prove our worth by finding opportunities for profitable revenue growth. In order to do this, it is essential that we understand key factors that we are able to influence in the purchase cycle.
Foundation #1 - Product or Service Knowledge
If an agency doesn’t understand a client's product or service, they can’t possibly advise accurate budget allocation, marketing funnel strategy, target audiences, platform allocation, or CPA feasibility.
It’s not that we need to know just as much as the client does, it would be naive for us to assume that years of experience in an industry can be absorbed in a few onboarding meetings, but we do need to understand the product / service at a competent sales level in order to market your business effectively.
Foundation #2 - Build Client Trust
Foundation #3 - Omni-Channel Strategy
We also need to be able to adapt when priorities shift and our current platforms aren’t achieving these goals. We don’t prefer one platform over another, and we always allow the data to steer our decisions on where to allocate marketing spend. Shifts in budget need to happen quickly and decisively, without a lengthy client approval process - It is important in client relationships to be able to inform of decisions rather than request permission.
Foundation #4 - Communicate
If an agency is able to master these four pillars with consistency and authority, they are well set up for delivering sustainable, consistent results.
Author: Josh Sexton – Digital Performance Director at Sprocket Digital
With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.