Targeted Data-Driven
Display Advertising
INTELLIGENT PROGRAMMATIC
MARKETING
Rather than days gone by of businesses picking up the phone to purchase advertising space, programmatic marketing enables businesses to rely on smart technology to manage campaigns. Programmatic advertising lets businesses buy display advertising space through the use of Demand Side Platform. DSP uses AI to determine which ad placements to buy, how much to spend and which ad creatives to serve. Spend more time doing what you must and less time worrying about advertising campaigns.
Purchasing Valuable Advertising Space
Programmatic marketing is the stock exchange of digital display advertising. Purchasing valuable advertising space in real-time, programmatic constantly applies historic performance data to optimise and refine campaigns faster and more accurately than a human alternative. Using first, second and third-party data, programmatic ad buying enables businesses and brands to reach the right audience, in the right place, at the right time. Targeting is based on user interests, browsing histories, shopping habits and hundreds of other variables.
BOOK A CONSULTATION
Getting Started with Programmatic
Installing a tracking code on your website allows us to gauge activity on your site as well as specific conversion objectives, such as a sale or lead. We manually identify what an ideal customer looks like in terms of demographics, geographics and interests so the campaign starts off in a prime position. Building a significant audience means the programmatic platform can understand what your ideal customer looks like. Our creative team then creates banner ads in a number of common dimensions to be used in a variety of display placements.
WORK WITH USOUR PROGRAMMATIC MARKETING CAPABILITIES
Using a multi-channel approach, our programmatic marketing campaigns create an extensive approach to digital ads in a variety of spaces, both in the home and public spaces. Discover the multitude of placements programmatic ads can be found.
Consisting of static or interactive banner ads with a clear call-to-action, display ads serve highly interactive creatives across the internet, in placements that are seen by users in various stages of the purchase cycle.
Utilise video ads to build brand awareness or engagement. Video excels at capturing and holding user attention, and driving action on site.
Native ads appear in familiar spaces a flow with the design of a specific website, this often results in higher engagement levels that standard banner ads, and is a useful strategy for New Zealand's major media outlets.
More immersive than a mobile or laptop screen, reach an audience on smart TVs or devices used to stream internet content with data-driven targeting and analytics.
Leave the screen behind with audio advertising on podcasts, audiobooks and music streaming platforms to connect with listeners.
A variety of formats make up digital out-of-home (DOOH) advertising. Anywhere with digital screens, from petrol stations to elevators, provides a place for digital advertising to be found outside of the home, in a public space.
CAMPAIGN OUTCOMES
Pathfinder
The asset management and ethical investor, Pathfinder, approached Sprocket to support them in reaching their substantial growth goals. To identify a more accurate audience, they required a highly-targeted lead-gen campaign with programmatic marketing, with the aim of achieving better marketing results and gaining sign-ups.
CHALLENGE:
Our primary objective was to generate the highest possible number of KiwiSaver applications for the allocated advertising budget. To achieve this, we targeted environmentally conscious New Zealanders that were currently investing in KiwiSaver, through all levels of commercial intent - from brand awareness to the consideration phase, comparison and finally conversion.
STRATEGY:
Programmatic can be used to effectively target users through a full lead cycle journey. Initially, we were able to reach users who weren’t aware of the Pathfinder brand, through contextual (keyword targeting) on websites that include phrases related to ‘KiwiSaver investing’ and ‘retirement funds’. If a user has been looking at KiwiSaver schemes, but hasn't previously visited the Pathfinder website, we targetted them through interest audiences (based on past browsing habits). After a user had clicked through to the Pathfinder website, we were able to retarget them across the wider internet whilst they were in the consideration phase; whether completing more research around their current provider, researching competitor offerings, or inactivity after forgetting to take action - we are able to serve ads to these users with a high frequency to drive them to complete a pathfinder application. Our strategy contributed to a cost per 1,000 impressions of <$5, cost per application submission of >$50 and a conversion rate of over 20%.
$
5
.74
CPM
21
%
CVR
$
49
.24
CPA
Grow Your
Business Today
Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.
What Our Clients Say About Us
With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.
THIS IS SPROCKET
Client Testimonials
Louvretec
Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.
