Rather than days gone by of businesses picking up the phone to purchase advertising space, programmatic marketing enables businesses to rely on smart technology to manage campaigns. Programmatic advertising lets businesses buy display advertising space through the use of Demand Side Platform. DSP uses AI to determine which ad placements to buy, how much to spend and which ad creatives to serve. Spend more time doing what you must and less time worrying about advertising campaigns.

Purchasing Valuable Advertising Space

Programmatic marketing is the stock exchange of digital display advertising. Purchasing valuable advertising space in real-time, programmatic constantly applies historic performance data to optimise and refine campaigns faster and more accurately than a human alternative. Using first, second and third-party data, programmatic ad buying enables businesses and brands to reach the right audience, in the right place, at the right time. Targeting is based on user interests, browsing histories, shopping habits and hundreds of other variables.

Getting Started with Programmatic

Installing a tracking code on your website allows us to gauge activity on your site as well as specific conversion objectives, such as a sale or lead. We manually identify what an ideal customer looks like in terms of demographics, geographics and interests so the campaign starts off in a prime position. Building a significant audience means the programmatic platform can understand what your ideal customer looks like. Our creative team then creates banner ads in a number of common dimensions to be used in a variety of display placements.


Using a multi-channel approach, our programmatic marketing campaigns create an extensive approach to digital ads in a variety of spaces, both in the home and public spaces. Discover the multitude of placements programmatic ads can be found.
Consisting of static or interactive banner ads with a clear call-to-action, display ads serve highly interactive creatives across the internet, in placements that are seen by users in various stages of the purchase cycle.
Utilise video ads to build brand awareness or engagement. Video excels at capturing and holding user attention, and driving action on site.
Native ads appear in familiar spaces a flow with the design of a specific website, this often results in higher engagement levels that standard banner ads, and is a useful strategy for New Zealand's major media outlets.
More immersive than a mobile or laptop screen, reach an audience on smart TVs or devices used to stream internet content with data-driven targeting and analytics.
Leave the screen behind with audio advertising on podcasts, audiobooks and music streaming platforms to connect with listeners.
A variety of formats make up digital out-of-home (DOOH) advertising. Anywhere with digital screens, from petrol stations to elevators, provides a place for digital advertising to be found outside of the home, in a public space.



The asset management and ethical investor, Pathfinder, approached Sprocket to support them in reaching their substantial growth goals. To identify a more accurate audience, they required a highly-targeted lead-gen campaign with programmatic marketing, with the aim of achieving better marketing results and gaining sign-ups.


Our primary objective was to generate the highest possible number of KiwiSaver applications for the allocated advertising budget. To achieve this, we targeted environmentally conscious New Zealanders that were currently investing in KiwiSaver, through all levels of commercial intent - from brand awareness to the consideration phase, comparison and finally conversion.


Programmatic can be used to effectively target users through a full lead cycle journey. Initially, we were able to reach users who weren’t aware of the Pathfinder brand, through contextual (keyword targeting) on websites that include phrases related to ‘KiwiSaver investing’ and ‘retirement funds’. If a user has been looking at KiwiSaver schemes, but hasn't previously visited the Pathfinder website, we targetted them through interest audiences (based on past browsing habits). After a user had clicked through to the Pathfinder website, we were able to retarget them across the wider internet whilst they were in the consideration phase; whether completing more research around their current provider, researching competitor offerings, or inactivity after forgetting to take action - we are able to serve ads to these users with a high frequency to drive them to complete a pathfinder application. Our strategy contributed to a cost per 1,000 impressions of <$5, cost per application submission of >$50 and a conversion rate of over 20%.


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Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews