GOOGLE ADWORDS ADVERTISING & MANAGEMENT AUCKLAND
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If your customers find your services or your products online, a Google Ads (aka Google AdWords) strategy needs to be in your marketing plan. However, SEM (search engine marketing) isn’t one of those things you can muddle your way through and hopefully get right - it takes years to master. And because you’ll be immediately investing marketing budget, it pays to get it right first time by partnering with experienced digital marketing agencies in Auckland that knows what they’re doing.
Put simply, Google Ads enables you to get a message in front of your customers at the perfect moment: when they’re actively searching for your product or service. It’s immediate, ultra-fast and highly targeted, and because it’s based on a pay per click auction system that rewards relevance, it can often generate an extremely high return on investment. To get it right, then, it pays to get alongside an expert AdWords management team like Sprocket Digital in Auckland, New Zealand.
Campaigns built by
our local SEM experts
Visibility across multiple
publishers and where
97% of Kiwi’s search
Utilising a suite
Targeted spend -
every 30 minutes
Reduce CPC costs
by up to 40%
Full day spend –
A/B Split Testing
Automated Spend Control
24/7 access to reporting
with user friendly dashboards
Transparent results –
understand your ROI
Google processes more than 63,000 searches every second, which adds up to more than 5.6 billion searches every day and a whopping 2 trillion searches every year. All of that equals a whole lot of opportunity to get your brand in front of the eyes that matter.
Advertising that is displayed on the same search engines your customers are using and targeted to what they’re searching for, is a no-brainer. Stop using hit-and-miss platforms to advertise generic messages in cluttered environments that your target audience might not even see. Instead, use Google advertising to create targeted ads that answer the questions they are looking for, when they’re looking for them.
Sprocket Digital, an Auckland online marketing agency, has unparalleled knowledge and experience when it comes to Google Ads management. Thanks to more than 35+ years of combined digital marketing experience, we understand the ideal formula for generating the best results in the shortest possible time frame. We know how to structure campaigns in order to maximise pay per click and minimise wasted spend, so your brand gets in front of the right eyes at the exact moment they search for your product or service.
The beauty of Google advertising is that you can control exactly who sees your ad and when. That means it’ll only ever appear in front of the right kind of person searching for the right thing, in the right place. Not only does this mean you can target the perfect audience, it also means you don’t waste money talking to the wrong audience. Pay per click is literally that: you only pay for the clicks you get. If a campaign is set up well, you’ll only ever get charged for relevant traffic that generates new business opportunities.
A winning AdWords strategy must prioritise relevance over everything else. Relevance directly influences a key metric called Quality Score, which in turn effects ad position, available impressions and cost per click. In order to maintain an optimum Quality Score, relevance must be maintained between ads, keywords and target landing pages.
Confused? You might need some help from an experienced Auckland digital marketing agency. Sprocket Digital offers a wide range of digital marketing services (including Google AdWords management) to small and medium-sized Kiwi businesses just like yours. Talk to our friendly team today to find out how we can take your business from zero to hero using our experience and in-depth knowledge of online marketing
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