Less ‘liking’; more converting
Ask around and you’ll be hard-pressed to find anyone who’s not on Facebook or some other form of social media these days. That’s why social media is increasingly becoming the preferred advertising platform for online businesses - they know it's where their customer base hangs out.
In fact, an estimated one billion people use Facebook all over the world. Of those people, 2.9 million New Zealanders have an account – that’s a whopping 61% of our total population. We Kiwis don’t just sit around twiddling our thumbs when it comes to Facebook use either; 2.3 million of us access Facebook every day.
In the beginning, Facebook was less about business and more about human interaction. These days, businesses have discovered the power of social media marketing too. Facebook is a platform that can pretty much do anything: news, reviews, video, real estate, buying, selling, swapping, entertaining, public service announcements … If you can think it, Facebook is probably doing it - and if they’re not, it’s probably in the pipeline. And that’s why it makes business sense to invest in Facebook advertising and other forms of social media marketing.
Don’t forget about Instagram either. The photo- and video-sharing app is owned by Facebook and used by more than one billion users too. Facebook advertising can cross over into Instagram feeds, giving you more exposure to the eyes that matter.
New Zealanders on Facebook*61%
Access on a daily basis*57%
Users 18-29 yrs who follow company pages43%
Users 30-39 yrs who follow company pages38%
Facebook ads versus the rest
The main difference between Facebook advertising and other forms of advertising is its ability to specifically target your social media marketing. For example; Google AdWords relies on prospective customers searching for your product online, whereas Facebook places ads in front of users based on a broad selection of targeting options. Facebook ads proactively target the people you’re hoping to convert, putting you in control, not the end user.
Every Facebook ad campaign is targeted to specific users based on factors like interests, age, gender, location, occupation, income, religion and hobbies. This means you’ve got the power to create a range of ads and campaigns with different messages for different people, depending on who they are, what they like and how they’re most likely to respond.
Reporting is easy too. Every click is recorded and tracked, which means you can develop a solid understanding about what your customer base likes and how they engage with your brand. And the best bit, other than increased sales? You can use this new intel to influence future social media marketing.
Turn Facebook into a money-maker
Need a hand? That’s where the support and know-how of an Auckland social media marketing expert like Sprocket Digital is invaluable. We know what works and what doesn’t, and we know how to pinpoint specific customer types so you don’t waste your marketing budget.
We don’t just create a campaign and hope for the best either. We regularly monitor your campaigns and are always on the lookout for ways to refine them, so your business and brand can make the most of this channel with as little cost as possible.
Where experience is as
important as results
Ready to grow your business with Facebook?
Call us today for a chat, pop into our office for a coffee, or drop us a line and we'll get back to you.