We all know that SEO creates a slow and steady growth in rankings, but for a short term sales or leads boost, you’ll need to use a form of paid search engine advertising, like Google Ads (formally known as Google AdWords). If you’ve never done it before it can seem daunting. Where do you begin? How much spend is too much (or too little?). What are the mistakes you should avoid making? This blog post will help you navigate your first flight into a Google Ads search campaign towards success without the risk of nosediving.
A Brief Recap
Before you begin, you need to make sure you know the basics. Google Ads is a Pay Per Click platform that creates adverts for search engine results pages or on other Google network websites. It uses keywords, and the more popular a keyword is, the more you’ll bid for it. Google Ads is popular as it produces a high ROI, and you only spend money if someone clicks on your advert. Because it appears so prominently, it’s difficult to ignore, and as it will only appear in keyword specific searches, you’ll be targeting those interested in what you’re offering.
Creating A Campaign, Step By Step
This is calculated daily, for at least a month. You could also split your budget across campaigns to target different audiences.
This step is easy as when you create a campaign; you’re asked this question. You might want more sales, sign-ups, calls or visits to your shop. You should also choose the locations you service here and which services or products you want to promote
With Google’s Keyword Planner, you can easily pick the right keywords. Remember that you’ll need a headline, description, website link and images.
Next, you will set your daily budget and based on this, Google will give you a sneak peek of what you can expect in terms of clicks and impressions.
The hard work is done, and it’s time to sit back and await results. You can track this using your Dashboard, which will tell you how your ads are performing. You have total control, and if things aren’t going your way or performing as expected, you can change or pause the campaign.
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