Facebook remains number 1 as a social media marketing platform for e-commerce. With almost 2 billion users per day, there is a strong domestic and global audience of consumers ready to discover and engage with your brand if your product and content is on point. There are several types of content marketing tricks to help you stand out, and some Facebook Ads tips to ensure your digital marketing dollars are spent effectively.

Facebook Video

Facebook users love videos. With longer-form video allowed compared to other platforms such as Instagram and TikTok, videos up to 10-minutes are easily uploaded and shared. Interesting, informational and educational videos work great for engaging potential customers. Using a video in Facebook ads can increase actions being taken by users. A square video takes up more real estate in Facebook feeds than horizontal videos, especially on mobile devices.

Images

A picture speaks a thousand words, so you can make quite an impact on Facebook. Remember to add branding to all your images including the company logo, fonts and colour palette. Infographics with product tips and reviews/quotes are popular. Facebook has removed their 20% text limit on image ads but still suggest you stay under 20% for better performance. Your image should look organic so it doesn’t appear to be an ad that will get more eyes on the content itself. Crop your images to a 1:1 or 4:5 aspect ratio in Ads Manager to take up more timeline space when users scroll through their newsfeeds.

Exclusive Offers

A quick way to drum up engagement is with giveaways, sales and discounts via ad content. Facebook users are already accustomed to sharing giveaway posts unlike most other platforms and they’ll feel rewarded as a follower of your page. Canva is a good free design tool to create images and GIFs perfect for giveaways and exclusive offers content.

Trends

This is when the filter reacts in real-time to each choice and refreshes the page each time. Batch filtering means the page only refreshes and Although trends come and go, trends, in general, are here to stay. Incorporating the latest flavour of the month into your content will help it pop up in your followers’ feeds improving reach and engagement. Trending topics are shareable and relatable. They produce opinions from users so ask questions. This is a powerful tool for starting an online conversation if done occasionally. Google Trends is a great tool for discovering what is/isn’t trending online, at a local level or internationally.

Call-To-Action

Every piece of ad content should have a clear call to action. Is your purpose to get link clicks, conversions, followers, brand exposure? Are you trying to educate people or generate leads? Retargeting is an important purpose in order to encourage return customers to engage again.

To get eyes, ears and clicks on content using a mix of images, infographics and videos. Find out more about your audience, select your purpose and create quality content marketing to support your e-commerce goals. For more support with your marketing, get in touch with Sprocket Digital today and we can help.

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzcam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader

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    Louvretec

    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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