Slow and steady is the key to sustainable growth 

When you’re growing a business, it’s exciting to think of what exponential growth could do for you – the kind of spike that sends your sales soaring and elevates your business to a whole new level. 

But in reality, this type of growth can be challenging for a number of reasons. 

Exponential growth can be hard to adjust to, hard to maintain, and hard to plan toward with any accuracy. 

Incremental growth, on the other hand, is the perfect solution for growing businesses through the long-term – it builds a strong foundation for your business to grow from, using consistent testing and optimisation to streamline the process of scaling up.  

Here’s why you should aim for incremental growth in your business, and how to do it well. 

Your goals are based on your own metrics

Incremental growth is about aiming for steady month-on-month improvements on your existing metrics, not reaching for an external goal that may be unrealistic for your business. 

This data-based approach enables you to set and reach realistic goals that match your business needs and capacity, as well as consistently providing further goals to reach for. 

“Growth is a very personal thing, there’s no such thing as an ‘industry standard’. There are some quick wins that can often be had initially, but to sustain it long term your product, price, and promotion all need to remain competitive in the market.” 

- Josh Sexton, Digital Performance Director, Sprocket

You have time to adjust as you grow

Growth can be as challenging as it is exciting – do you have the capacity in your team to manage those extra sales? Are your systems robust enough to handle a higher number of product returns, complaints, and general queries? 

Incremental growth allows you to scale up your business systems and processes gradually, making changes proactively as you go rather than reacting to pressure. 

“It is often a lot less stressful to ride slow steady growth over months and years, rather than aiming for sharp increases. It also gives us time to collect marketing data in order to analyse areas of profitability, which informs and steers our strategy over time.” 

- Josh Sexton, Digital Performance Director, Sprocket

In terms of digital marketing, incremental growth gives you time to optimise and adapt your strategy, streamlining your budget and efforts to increase efficiency across your accounts so that as you scale up, your revenue does too. 

Your growth is more sustainable long term  

A business that’s grown gradually has the opportunity to create firmer foundations and more streamlined systems, enabling it to scale more sustainably, escaping the cycle of boom and bust that can come with too-fast growth. 

“Incremental growth adds up over time. Customers often see monthly percentage growth targets as individual metrics, which means they ignore the wonderful thing that is compound growth. A consistent 5% gain on 100K monthly revenue for a year gets you $179,000 by month twelve. That’s huge growth!” 

- Josh Sexton, Digital Performance Director, Sprocket

How incremental growth is achieved through digital marketing

The key to setting incremental growth goals is to gradually improve your metrics by percentage points month on month. While these gains may seem small at first, over time they compound and grow in momentum to lead to much larger long-term growth. 

“Successful, ongoing growth comes through making informed data-driven decisions, ensuring all stages of the purchase funnel are being targeted, and providing a great customer experience throughout the customer journey.”

- Josh Sexton, Digital Performance Director, Sprocket

The four pillars of incremental growth are: 

1. Continuous monitoring for optimisations

Track and monitor your digital performance to see where opportunities for optimisation arise. These tweaks can increase effectiveness and efficiency across your campaigns, with results amplifying as your business continues to grow. 

2. Testing & mobility  

Test different elements of your digital campaigns to refine your strategy and creative, and improve your ROI and conversion rate. Remain mobile to make changes depending on the data, to capture opportunities for growth as they’re discovered. 

3. Planning for long term growth 

Rather than working from short-term goal to short-term goal, set long-term growth ambitions to work toward, measured monthly in increments. Significant growth will show over time, once the strategy has had an opportunity to build momentum. 

4. Consistency is key

With this type of strategy, you can’t just turn the tap on and off – it requires consistency and patience to build your business gradually, taking what’s working and optimising what’s not, to see substantial growth over the long term. 

What could your business achieve with consistent, incremental growth? 

Grow your business today, with Sprocket Digital  

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    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    Sprocket Digital
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