If your business uses Facebook, you need to be using Business Manager, the central hub for Facebook, Instagram and WhatsApp business accounts. It is a one-stop-shop tool that helps you manage multiple Facebook Pages, ad accounts, Instagram accounts and more in a centralised and secure place. It allows you to delegate full or partial permissions to other users based on their role and allows each user to access the page for a variety of purposes.

In the past, if you've taken one look at Facebook Business Manager and got put off by its complexity, we are here to help change your mind as it's essential. Here are the main benefits:

  1. It separates personal profiles from business pages which is important for privacy and security, as well as making it simpler when staff changes occur. It also prevents the common mistake of engaging with posts accidentally from your personal page.
  2. Offers a central location to manage multiple accounts and keep track of analytics/ads/post-performance making it easier to organise your efforts.
  3. It allows you to give agencies, such as Sprocket Digital, access to your Pages, Ad Account, Pixels, domain verification, and catalogues without handing over ownership of assets.
  4. Easily enact or revoke access without security risks. These page roles won't see your personal Facebook information.
  5. Build product catalogues through Business Manager that pull product feeds through from your e-commerce website.
  6. Use Business Manager to build custom audiences for ad campaigns.

It is just a more holistic way to control your social media marketing and now you understand the benefits it's time to explain how to set yours up for success. Here is how to use Facebook Business Manager:

Create an account:
Go to the Facebook Business Manager web page and create an account. To do this, you'll be prompted to fill out general information such as your name, business name and email address. Then more information about your business such as a physical address, website and phone number. After you have input and submitted this information you'll receive a confirmation email to confirm, and voila, your Facebook Business Manager account is in action. Link your accounts:
You'll want to now link all the Facebook and Instagram pages you are managing, as well as the ad account you're managing. Simply do this by clicking "Add Page" and entering the page name or URL. If you're an admin of the Page, Facebook will auto-approve the request. As for Ads, click "Add Ad Account" to link your existing account and enter your account ID. If you don't have an Ad Account, you will be given the option to create one. Add users to your account:
Unless you're a one-man-band when it comes to digital marketing, a crucial step is learning how to add people to your Business Manager account as you'll want to delegate access across your company/to agencies for your social media marketing. In your Business Settings click "add" under "people". Enter the email address of the person(s) you want to share access with. Then choose which role to assign them. If you work with an agency like us, you'll simply need to add us as a "Partner" in your business settings.

There are also 3 top tips that we'll offer to get the most out of your Facebook Business Manager:

Facebook Pixels
To build an effective marketing campaign on the platform, it's important to collect data and information. A pixel is a piece of code that you put on your website to measure your advertising by understanding the actions people take on your website. You can use the pixel to make sure your ads are targeting the right people. Locations
Setting up locations is a great feature if your business has multiple stores or locations. This will help customers to find the most relevant store Pages through search engines. Achieve this by selecting "Shop locations" under "assets". Boosts Security
Security is a big deal in today's landscape. Facebook Business Manager adds that extra layer of protection with two-factor authentication for your account under "Security Centre". You can also control brand safety with block lists and so on.

Take your Facebook marketing to the next level by contacting us today.

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzcam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
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