HOW A ONE-OFF LEAD GENERATION CAMPAIGN LED TO PARTNERING UP FOR THE LONG-HAUL

The Information Management Group (TIMG) offers a range of secure information management services from storage to destruction and a complementary suite of intelligent digital solutions for big and small businesses across New Zealand.

Despite their 30-year-plus history and enormous reach, TIMG still require fresh leads on an ongoing basis in order to maintain and continue growing their operations. Their wide range of products and services appeal to a variety of clients from banks to hospitals, and small offices - the obstacle is reaching them efficiently.

After TIMG were left wanting by their previous agency, Marketing Manager Vanessa Hurt came to Sprocket for help.
Visit TIMG

Seeking Proactive Partners
For a Short Term Campaign

The main issue with their previous agency, according to Vanessa, was that it just wasn’t proactive enough for their needs.
“I wanted someone who could be an extension of our team, someone who could go away and work behind the scenes and come to us with ideas, rather than us having to chase them.”
Vanessa Hurt, Marketing Manager, TIMG
With an excess in their marketing budget after the Covid lockdowns, Vanessa was keen to run a lead generation & brand awareness campaign to spend it. It was important for them to find a local team that could not only provide a proactive service, but would also deliver effective lead generation work.

Vanessa was won over by Sprocket’s online reviews, and the fact that we are a smaller agency with a real client focus.
“We really liked that while being casual and local they were a very professional, tight-knit team. They worked quickly to understand how we operate, and just made it really easy the whole way through. They would call me up and say ‘We’ve done this and this, you just need to do this’, rather than us trying to figure our way through it. They made it such an easy process.”
Vanessa Hurt, Marketing Manager, TIMG
Vanessa came to Sprocket for a one-off, short-term project, but quickly found that Growth Advisor Ronnie and the team were capable of ticking all the boxes she had been looking for in a marketing agency. From a one-off campaign, we evolved into TIMG’s trusted digital partners for the long haul.

MORE THAN JUST GOOD SERVICE:
SPROCKET’S RESULTS

Ronnie and the Sprocket team developed a paid ad lead gen campaign for TIMG, which also included developing some new digital assets such as videos. These videos have been placed on their Facebook and LinkedIn pages to further develop trust and brand awareness.
“We’ve definitely seen an uptake since starting with Sprocket - we’ve had more leads that we didn’t have before, and leads for some markets that we thought were saturated. For some services, we’ve seen a 200-400% growth in leads per month. Users, sessions, everything is going in the right direction. It’s all quite exciting.”
Vanessa Hurt, Marketing Manager, TIMG
While the campaign has only been running for a few months, preliminary results have been promising: we’ve delivered leads across their services, including some that hadn’t had much online traction in the past.

“WE’VE SEEN A 200-400% GROWTH IN LEADS 
PER MONTH. USERS, SESSIONS, EVERYTHING IS 
GOING IN THE RIGHT DIRECTION.”

LEAD GENERATION TO LONG 
TERM PARTNERSHIP

From the positive results coming from this short experience together, Sprocket has expanded to begin optimising TIMG’s wider paid and organic strategies.
“As the conversations evolved and we started seeing more leads coming through the website, Sprocket then also revisited all of our ads and helped us to become more focused with keywords, and we’ve taken it from what was going to be a one-off campaign to now working together for the long term.”
Vanessa Hurt, Marketing Manager, TIMG
Sprocket’s next challenge with TIMG is organic optimisation, working through an SEO strategy to continue building lead generation results into the future.
With Growth Advisor Ronnie leading the charge, Sprocket has become an extension of TIMG’s marketing team, working hard behind the scenes to produce results and help their business to grow.
“They’re a real breath of fresh air - they’ve surpassed all my expectations in terms of both service and gains in such a short time. We get so bogged down with business as usual that we’re not paying attention to all the little details of our digital campaigns. But with Sprocket, we can trust that they’re there as the experts doing their thing … I just wish we’d done this earlier!”
Vanessa Hurt, Marketing Manager, TIMG

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    Beautiful You Holidays
    Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
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    FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
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    Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
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    I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.
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    Richie Stott
    It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
    Lance Metz
    Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
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    So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
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    I have been working with Sprocket for a few months and am very happy that we decided to work together. A friendly team, very responsive and thorough. Harry has really taken the time to understand our business and develop strategies to help us grow.
    Pathik Modi
    Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals.Highly recommend!
    Dylan Lewis
    We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
    Ketaki Rasmussen
    Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
    Gavin Sheppard
    Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.
    Louis Chan
    Sprocket have been great to deal with from the start and have brought in great results. Highly recommended :)
    Andrew Tuioti
    Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.
    Maggie from Astound Smile
    We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!
    Hybrid Bikes Ltd
    We have been working with Sprocket Digital for 3 month now and I am very happy with the team. They offer great service from analyzing our needs as a business to delivering a great action plan. I can highly recommend to any business which is looking for a fantastic marketing team. Kind regards Frank
    Casey-lee Cranston
    Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
    G K Molloy
    Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
    Matt Boylan
    This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.
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