Email is one of the most effective marketing tools in 2022 and is only set to grow in importance with improved platforms, targeting and personalisation. To get started, there are four simple steps to consider to achieve an effective email marketing campaign.
There are a number of different platforms available for email marketing. At Sprocket Digital, we use Klaviyo for its comprehensive set of features and we are now one of NZ’s few Klaviyo master-level partners. Here are some questions to ask yourself when choosing an email marketing platform:
An email campaign is nothing without subscribers! Start collecting emails through any of these methods, or combine a few for more effect:
Your customers sign up because they want something from you – so what will you give them? Early access to sales, discounts and valuable insights are three popular offerings. Whatever content you want to create, it must be compelling enough for your customers to give up their email address for it. The design and delivery of your emails should also be considered to match your target audience, for example, younger demographics frequently read emails on their phones, so your content needs to be mobile-friendly.
To truly make the most of your email marketing, it can pay to invest in an experienced team to manage the strategy, creation, optimisation, and reporting for you. While services and packages will vary across agencies, look for one that includes:
Start adding value to your business and customers with targeted, personalised email marketing. Grow your revenue, build a loyal customer base, and increase performance across your entire marketing strategy with effective email marketing. Ready to get started? Get in touch for a consultation with our email marketing expert.
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