The magic of email marketing lies in the fact that it’s personal, relevant, and timely to your customer’s needs. The key to all of this lies in email segmentation.
Segmentation is how you dynamically divide your database into smaller lists depending on different criteria such as location, purchase history, interests, and other demographics.
The more specific you can get, the more relevant your emails will be, and the more value your customers will find in them.
Automation makes the day-to-day task of email marketing a whole lot easier, by automatically sending particular emails or email flows to subscribers based on specified triggers.
When a trigger is pulled – for example signing up to receive emails, completing a purchase, or abandoning a cart – the customer will receive an email specific to that action – a welcome email, a confirmation, or a cart reminder. Triggers and conditional splits can be designed to create relevant emails for any number of potential journeys that your customer might take through their interactions with your business. Automations help to build the relationship between your customer and your business, without leaving them waiting or letting them get cold.
Those are the secrets to the success of segmentation. If you need expert help with your email marketing, contact us today.
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