How To
Email Marketing
with Automation

Klaviyo customers

earned nearly $15 
billion in revenue 
from automation 
alone last year.

Email automation refers to the process of automatically sending predefined email messages to specific recipients at predetermined times – or in response to certain triggers or actions.

What does that mean? Well, simply put, it allows your business to streamline its email marketing efforts by automating repetitive tasks and delivering personalised messages. As Klaviyo Master-Level Partners, Sprocket typically begins by setting up and designing essential email flows (also known as automations) which are triggered by an event or action. This could include a Welcome Series for new subscribers or an Abandoned Cart flow to remind potential customers of items left behind. We design templates for each of these, personalised to your brand and customer profile. These automated emails are designed to nurture customer relationships, encourage purchases and provide a personalised marketing experience.

Research shows that personalisation is crucial in driving customer engagement and loyalty. Consumers are much more likely to buy from a brand that offers a personalised experience, making it common practice among ecommerce brands to use email automations to build better customer relationships, increase product sales and ultimately generate more revenue. Klaviyo customers earned nearly $15 billion in revenue from automation alone last year.

Email automation offers several benefits to businesses:

Maximise marketing efforts and save time: By automating regularly sent emails, such as abandoned cart reminders or product browsing follow-ups, businesses can save time and effort by creating email templates and setting triggers. These emails will then be sent automatically without requiring additional manual work.

Personalise the customer experience: Collecting relevant customer data through sign-up forms allows businesses to personalise emails based on factors such as birthdays, product interests, shopping preferences and past purchase history. Dynamic content blocks can be used to further tailor emails based on location and browsing behaviour.

Boost retention rates: Post-purchase emails can enhance customer retention rates. By providing clear order updates, requesting product reviews, sending thank-you emails, offering personalised recommendations and delivering educational content, businesses can foster trust, engagement and repeat purchases.

Win back lost customers: Email automation can target customers who have previously made purchases but haven’t returned to the website. By personalising emails based on past purchase history and time since their last visit, businesses can entice these customers to come back with offers, discounts or exclusive access to new products.

“businesses can save time and
effort by creating email templates
and setting triggers.”

Ten Examples Of Email Automation:

1. Welcome series: Introduce new subscribers to the brand, share the brand story and options for future communication preferences. You can also provide an introductory offer for new customers.

2. Browse abandonment: Remind customers of products they viewed but didn’t add to their cart, and offer similar products.

3. Abandoned Cart: Send reminders and remove barriers to complete the purchase by including dynamic content specific to the items left in the cart.

4. Thank you email: Express gratitude and foster loyalty by thanking customers for their business with personalised messages.

5. Instructional email: Educate customers on product usage, car, assembly or cleaning to enhance their experience and reduce customer service inquiries.

6. Product review: Encourage customers to provide feedback and reviews of their purchased products, leveraging social proof.

7. Cross-sell and up-sell: Showcase other relevant products or services based on customer preferences or past purchases.

8. Replenishment: Remind customers to repurchase products they use regularly and create opportunities for engagement and brand connection.

9. Back-in-stock: Notify customers when a previously out-of-stock item becomes available, ensuring no missed sales opportunities.

10. Birthday: Personalise emails based on customers’ birthdays, offering discounts, gifts or special acknowledgements.


These automation examples serve as a starting point, and businesses can explore endless possibilities to create relevant and timely experiences for their customers. Get help with your email marketing with Klaviyo Master-Level Partners in Sprocket Digital. Contact us today.

Grow Your 
Business Today

Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

    What best describes your business?

    How long have you been operating?

    What is your current monthly turnover?

    What Services Are You Most Interested in

    How much are you willing to invest in online marketing per month?

    How Soon Do You Want To Start?

    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

    Where did you hear about us?

    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Lance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!cam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsNudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digitaljs_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

    knowledge Hub

    Tackling the Challenge: How to Respond to a 1 Star Review on Google My Business

    5 MIN READ

    How to Identify Phishing Scams on Facebook Messenger




    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews