Facebook ads grant us the opportunity to get creative with our advertising; using both images and videos to specifically target various user demographics. Here are our beginner tips for getting started with Facebook advertising on your way to ad greatness with the help of Sprocket Digital.


Use Various Formats

A variety of unique Facebook Ad formats appeal to different customer groups, with some industries making better use of certain formats than others. Ads for ‘Services’, for example, often see more success with ads placed in Messenger and ads for ‘products’ see success in carousel ads as they can highlight multiple items at once. 


Here are your options for Facebook ad formats:

  • Single Image Ads: A simple and powerful way to get eyes on your ads and raise awareness, as well as drive traffic to your website. 
  • Video Ads: Creating short video ads can help build your brand or product. Using video, sound and text is a great combination to grab the attention of audiences.
  • Carousel Ads: Use a series of images within a single ad. Each image has a unique link so it works great in displaying multiple products. 
  • Story Ads: An effective and interactive way to connect with your audience. Using a full-screen vertical format on mobile, these ads can be either images or videos.

Using multiple formats within the same campaign can help to keep your ads fresh and increase conversions by reaching users in the places they are most likely to engage with ads. 


Creative Design Tips

There is a lot of competition on social media; whether that is in the organic or ad space. Using visual techniques to stand out on Facebook is important in attracting an audience to your ads and getting them to take the action you want. Are you looking to get more leads? Increase website visitors? Promote your business locally? Or boost an event? Quality photography and videography are important but equally important is the colour and text used in your creative.

  • Colour: Contrasting colours can be used opposite one another to maximise visibility. Black and white, blue and orange, yellow and red can help your colours pop and, therefore stand out. 
  • Text: Using simple and bold fonts can help words stand out. Headlines should appear larger and bolder with a regular or light font for subheadings, helping with contrast and copy hierarchy. 
  • People: Adding people and faces can draw more interest and help customers relate to your ads.

These techniques are the first steps in making your ad and its content stand out, bringing more attention to it. The aim of your Facebook ad design should be built around your end goal, especially the call-to-action. As users scroll, an ad that grabs the attention of the eye and relates to the target audience can be the difference in how your ads perform.



When designing your ads for their specific placement, they should accurately represent your brand and reflect the personality of your company. There are many ways to achieve this so your ads look and feel like they belong to your business.

  • Add brand logo
  • Use brand colouring (hex codes)
  • Use brand fonts and typography
  • Highlight key products and services

Your Facebook Ads should display elements of your company’s visual identity. Showcase the service or product in the opening frames to capture the audience’s attention with the company logo at the end. At Sprocket, our creative team can help to both create and implement your company’s branding and key products or services into Facebook Ads campaigns while our deployment team will get your ads in front of the right people.

This is only the beginning. A successful ad campaign that is going to give you a great ROAS percentage (return on ad spend) and increase conversions is made up of good ad copy, thoughtful A/B testing, relevant targeting and more. If you don’t want to settle for anything less than the best and need expert help with creating engaging ads and implementing campaigns that work, get in touch with the team at Sprocket Digital today for Facebook, Instagram, Google and other social media advertising for your company. We know what works and what doesn’t, so allow us to pinpoint your specific customer types to save you time and money on your marketing budget. After creating a campaign, our expert team monitors every step of your campaign and looks for ways to refine them so your business and brand can make the most of Facebook Ads for you.

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Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

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    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Lance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzSheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!cam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsNudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digitaljs_loader


    Client Testimonials


    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
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