Facebook ads grant us the opportunity to get creative with our advertising; using both images and videos to specifically target various user demographics. Here are our beginner tips for getting started with Facebook advertising on your way to ad greatness with the help of Sprocket Digital.

 

Use Various Formats

A variety of unique Facebook Ad formats appeal to different customer groups, with some industries making better use of certain formats than others. Ads for ‘Services’, for example, often see more success with ads placed in Messenger and ads for ‘products’ see success in carousel ads as they can highlight multiple items at once. 

 

Here are your options for Facebook ad formats:

  • Single Image Ads: A simple and powerful way to get eyes on your ads and raise awareness, as well as drive traffic to your website. 
  • Video Ads: Creating short video ads can help build your brand or product. Using video, sound and text is a great combination to grab the attention of audiences.
  • Carousel Ads: Use a series of images within a single ad. Each image has a unique link so it works great in displaying multiple products. 
  • Story Ads: An effective and interactive way to connect with your audience. Using a full-screen vertical format on mobile, these ads can be either images or videos.

Using multiple formats within the same campaign can help to keep your ads fresh and increase conversions by reaching users in the places they are most likely to engage with ads. 

 

Creative Design Tips

There is a lot of competition on social media; whether that is in the organic or ad space. Using visual techniques to stand out on Facebook is important in attracting an audience to your ads and getting them to take the action you want. Are you looking to get more leads? Increase website visitors? Promote your business locally? Or boost an event? Quality photography and videography are important but equally important is the colour and text used in your creative.

  • Colour: Contrasting colours can be used opposite one another to maximise visibility. Black and white, blue and orange, yellow and red can help your colours pop and, therefore stand out. 
  • Text: Using simple and bold fonts can help words stand out. Headlines should appear larger and bolder with a regular or light font for subheadings, helping with contrast and copy hierarchy. 
  • People: Adding people and faces can draw more interest and help customers relate to your ads.

These techniques are the first steps in making your ad and its content stand out, bringing more attention to it. The aim of your Facebook ad design should be built around your end goal, especially the call-to-action. As users scroll, an ad that grabs the attention of the eye and relates to the target audience can be the difference in how your ads perform.

 

Branding

When designing your ads for their specific placement, they should accurately represent your brand and reflect the personality of your company. There are many ways to achieve this so your ads look and feel like they belong to your business.

  • Add brand logo
  • Use brand colouring (hex codes)
  • Use brand fonts and typography
  • Highlight key products and services

Your Facebook Ads should display elements of your company’s visual identity. Showcase the service or product in the opening frames to capture the audience’s attention with the company logo at the end. At Sprocket, our creative team can help to both create and implement your company’s branding and key products or services into Facebook Ads campaigns while our deployment team will get your ads in front of the right people.

This is only the beginning. A successful ad campaign that is going to give you a great ROAS percentage (return on ad spend) and increase conversions is made up of good ad copy, thoughtful A/B testing, relevant targeting and more. If you don’t want to settle for anything less than the best and need expert help with creating engaging ads and implementing campaigns that work, get in touch with the team at Sprocket Digital today for Facebook, Instagram, Google and other social media advertising for your company. We know what works and what doesn’t, so allow us to pinpoint your specific customer types to save you time and money on your marketing budget. After creating a campaign, our expert team monitors every step of your campaign and looks for ways to refine them so your business and brand can make the most of Facebook Ads for you.

Grow Your 
Business Today

Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

    What best describes your business?

    How long have you been operating?

    What is your current monthly turnover?

    What Services Are You Most Interested in

    How much are you willing to invest in online marketing per month?

    How Soon Do You Want To Start?

    To schedule a free no-obligation consultation, simply enter your details below and one of the team will be in touch!

    Where did you hear about us?

    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Sprocket Digital
    Excellent
    4.9
    Based on 135 reviews
    Matt Boylan
    This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.
    Sacha Gardner
    Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
    Cuddle Me Baby Ltd New Zealand
    We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.
    Pathik Modi
    Started working with Sprocket just before the lockdown this year and have to say I'm very impressed with the level of service, support & results we get from the company. Our account manager, Sophie has been very helpful in making us understand the process at the same time took the time to understand our needs and understood exactly what would help achieve our business goals.Highly recommend!
    Speednation
    Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nz
    G K Molloy
    Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
    Glenn Walton
    Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌
    Andrea Cummerfield
    We've been using Sprocket Digital for around 5 months and are really happy with the results. The team is super easy to deal with, nothing's a problem, highly recommend using them!
    cam scott
    So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
    Gabi Metz
    Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
    Nudi Point
    FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
    Andrina Shieffelbein
    Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
    Dylan Carter
    Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!
    Andrew Tuioti
    Super pro-active group of professionals. Our sales have doubled in a matter of weeks and looking forward to working with Ronnie, Dan and the team for the for-seeable future.
    Phillip Wards
    Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.Thanks team
    Ketaki Rasmussen
    Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
    Kiwi Duvets Ltd
    We've found Ronnie, Dan and the team at Sprocket to be great so far. Onboarding process was nice and easy, and they have been available at any time to help us with any queries we've had. We're pleased with the results so far and the growth we've seen, and look forward to continuing to grow both the business and our relationship!
    Lance Metz
    Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
    Richie Stott
    It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
    NZ-Online-Pharmacy
    The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
    Daisuke Kirihara
    I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.
    Louis Chan
    Sprocket have been great to deal with from the start and have brought in great results. Highly recommended :)
    Josef Arnet
    Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
    Maggie from Astound Smile
    We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!
    Gavin Sheppard
    Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.
    Chris Sinclair
    Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital
    Sheree Palmer
    Great Team to work with, communication is great and they are actively engaged with working with you.
    Dylan Lewis
    We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
    Megan Blincoe
    We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital
    Beautiful You Holidays
    Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
    Meelee Joe
    Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
    Bejoy Jose
    We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
    Brent Alexander
    We have been working with Ronnie and the team at Sprocket for a few months now and have been stoked with the results. Super helpful, very responsive to questions and great to work with. Would highly recommend.
    Casey-lee Cranston
    Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
    Lily Richards
    I really enjoy working with Sprocket. I've worked with them on two different projects now; they're data driven, great communicators & listeners as well as extremely good value/above board. They helped us improve our Google quality and conversions by nearly double. I would definitely recommend them.
    Lani Wards
    We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.
    js_loader

    THIS IS SPROCKET

    knowledge Hub

    Google HCU and AI Content How To Balance Automation With Authenticity

    14 MIN READ

    Social Media Analytics Deep Dive Metrics That Matter For Marketing Managers

    18 MIN READ

    AT SPROCKET, 

    WE’RE GEARED FOR GROWTH

    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    4.9
    Based on 135 reviews
    js_loader
    storemenu