The world went online during the early stages of the COVID-19 pandemic and, as we slowly come out of lockdown, it seems the world wants to stay there. An international survey has released statistics about global online usage during the early stages of the world-wide lockdown; what is most interesting about the survey though, is the intentions of internet users. It seems we’ve further embraced the idea of doing things on the internet, and will continue to do so. This represents an enormous opportunity for your business. Is your digital marketing up to it?

Some of the more fascinating findings from the survey include these gems:

-        23% of global respondents spent more time on their tablet.

-        31% spent more time on their desktop computer.

-        45% spent considerably more time on their laptops.

-        77% spent more time on their smartphone during the lockdown.     

At the same time, social media channels reported marked increases in participation usage during the lockdown. Social media channels accounted for half the time we spent on our smartphones even before COVID-19, and that figure rose even further as we retreated into our bubbles. In this part of the world, 38% of Australian internet users aged 16 to 64 said they spent more time on social media during the lockdown. Lockdown restrictions In New Zealand were even tighter than across the Tasman and this is reflected in the number of internet users on social media; 47% of people aged 16 to 64 said that they spent more hours of every day engaging with the rest of the world through social media. 

This obviously had a huge impact on the advertising audience on all social media platforms. Facebook, the leader in this field, reported a 4% increase which, given the sheer size of the channel, is a dramatic surge in the number of people looking at its ads. It is estimated that advertisers can now be seen by more than 2 billion people on Facebook, with other social channels like Twitter, Instagram and Pinterest also seeing more eyes on their promotional content.

Something to note, is that statistics probably won’t decrease when lockdown restrictions are further eased. Pretty much everyone surveyed said they will continue to be online just as much after lockdown as they were during that period. While we’ve always thought the world was already in love with doing everything online, it seems it was just the tip of the iceberg. COVID-19 has made us even more fervent followers of doing things digitally - so where does this leave you and your online marketing?

While digital marketing has always been important in recent years, it is now even more relevant and vital. As the global population does even more active online, there are real opportunities for you to place your business at the centre of all that activity. If you’re not going to pay greater attention to your digital marketing now, when will you? A vastly increased global audience is the silver lining to the COVID-19 cloud; right now really is the best time to get in touch with a digital marketing agency and ask them to shine a brighter light on your online presence.

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    Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Lance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzSheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!cam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsNudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Megan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digitaljs_loader

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