For many businesses, Pay-Per-Click (PPC) advertising aka Google Ads is something that’s best left to big companies with large budgets and time to spare. There’s a perception that it’s costly, takes time, limits what you can communicate with customers and doesn’t suit all business types. These notions about Pay-Per-Click marketing are all incorrect because if you understand how works, it will earn you great results in a short time.
What is Pay-Per-Click Advertising?
Search engines display two kinds of results when a person searches for information. The primary result is based on your success with SEO which is a great strategy, but this can take time to achieve visibility. The other results (which appear on top of search results and to the right of a page) are paid search ads or Pay-Per-Click adverts. To place an advert like this, you’ll need to research the most appropriate keywords for your business to target. The cost per click will depend on the demand for and popularity of the keyword. This means that for the duration of the ad’s placement, you can set a budget and have the cost deducted only when a person clicks on the advert.
Why Use PPC Advertising?
When people are looking for information about a service or product, they’ll use the relevant search term to get a general idea of the basics such as cost, availability, etc. Once they have a good idea of what they want, they’ll click on a Pay-Per-Click advert rather than a page link.
For this reason, Pay-Per-Click advertising is an effective way to target customers when you’re looking for immediate results rather than dead-end leads because serious buyers will often favour paid adverts over general search results. Research shows that customers who click these on adverts are significantly more likely to make a purchase, and most businesses that use this form of advertising earn at least two dollars for every dollar spent on the platform.
Pay-Per-Click advertising is also popular because, like many applications that operate with Google, you can integrate Google analytics, which allows you to track your success and see exactly how your campaign is performing at any given time.
If you’d like to discover what Pay-Per-Click advertising can do for your business, contact the Team at Sprocket Digital, we’re experts in this area, and we’ll show you how it’s done.