One of the most significant issues that business owners face when creating social media ads is whether their ads are good enough or not. If you don’t get the responses you expected, you second-guess everything, from your copy to your image choice. If you want to improve your social media advertising efforts, you can try Facebook’s Dynamic Creative Ads. Here’s what you need to know.
How Does Dynamic Creative Work?
Facebook Dynamic Creative is a new feature from Facebook that allows you to provide different options for copy, headlines, video or imagery. Using these options, it creates combinations of each variation to see which would work best for you. With this feature, you don’t have to perform A/B testing or create multiple ads to test. The function does all the work for you, so you don’t have to. Therefore, it saves time and money.
How To Set Up Dynamic Creative Ads
Setting it up is simple. All you have to do is enable the feature in the ad set level. When you create a new ad, you now have the option of adding different images, varying styles of written copy and more, to generate all viable options which you can use. You can put in up to ten pictures, videos or slideshows. You can also input five CTAs, bodies of text, headlines and more.
How To Get The Most Out Of Dynamic Creative Ads
The best way to get the most out of this feature is to be unique and creative enough with the options you input into the various fields. If your copy, headlines or CTAs are too similar, your variations won’t vary at all, which might not provide the kind response to ads you want. Here’s a list of tips to keep in mind when trying out the feature, so that you can reap the benefits it provides:
- Avoid testing minor changes to your ads such as capitalising certain words in your headlines, or changing the punctuation.
- Try to keep your videos shorter than 15 seconds, and add your branding on top the video early.
- Use images variations – with and without people, infographics and real-life pictures.
- Use images that feature people using or wearing your products instead of a picture of the product alone.
- Try headlines and calls to action which are softer, and then others that are more assertive.
- Create one piece of copy that is short and to the point, and another that is longer, but more informative.
When it comes to creating advertising for social media platforms, it can be a hit or miss. With Facebook Dynamic Creative, you can let the feature do the work for you.
Keen to know more? Talk to the team at Sprocket Digital.