Headlines so good your customers stop scrolling

Native ads can be tricky - they’re designed to match the look and feel of the platform they’re on, so to be successful they have to simultaneously fit in with the surrounding content and stand out enough for your customer to stop scrolling and click. 

For this reason, what works for your search ads or PPC will not be as effective in a native format. Instead of recycling your copy and hoping for the best, to truly get results from your native advertising you need to take a more creative approach. 

At Sprocket Digital, we’ve been creating successful native ads for our clients for years. These are our best tips for writing a compelling headline for your native ads - a headline that’s so good your customers can’t help but click.

1. Choose your words wisely

In any digital ad format, you’ve only got a limited amount of characters to use to make an impact and convince your customer to click. Every word counts. 

Write what you want to say, then start cutting: cut out any fluff or unnecessary words, look for shorter ways of saying the same thing, or a different word that captures a bit more emotion. 

Keep going until you have a clear, concise headline that perfectly expresses your message - don’t be afraid to be ruthless. 

It may take some time, but finding the right combination of words can mean the difference between a passable click-through rate and a great one. Once you have a few contenders, A/B testing can help you to narrow down which one is the most effective for your market.

2. What’s in it for your customer?

Too many businesses are still focusing on products and features, and not enough on benefits and value to their customer. 

A product and feature-centric headline can come across as sales-y - more interested in making money than doing anything for your customers. On the other hand, a benefits and value-oriented headline makes it clear that you understand what your customer wants and needs, and you’re there to help them live better. 

Put yourself in your customer’s shoes - what would make them want to click on your ad? What would they get out of it - how would it make their life better? You need to know your target audience well, so you can ensure your ads will be relevant to their interests.

3. Use emotions for a stronger response

Emotions are a powerful trigger in the decision-making process, and can be especially effective when you need a fast reaction, i.e. to stop someone from scrolling past your ad. 

What emotion are you trying to activate with your headline? Fun playfulness? Inspiration and motivation? Shock? Envy? Intrigue? 

Whatever emotion you choose, make sure it’s relevant to your company and consistent across your campaign for a seamless user experience when they click through from the ad to your content or offer.

4. Authenticity and honesty go a long way

To win favour and trust from your customers, avoid over the top claims or clickbait-y headlines - these will only damage your reputation and disappoint your customers after they click. 

Be authentic and be honest, using data and evidence to prove whatever claims you make in your ad. Internet users are becoming more and more sceptical, and more distrusting of advertising in general - to win over their trust, especially with native advertising, you have to work harder to prove that you are genuine.

5. Don’t forget a call to action

Every good ad needs a good call to action, directing your customer as to what you want them to do next after seeing your ad. 

Do you want them to follow your social media page? Sign up for a free product or trial? Find out more about your services? Subscribe to your newsletter? Make it easy to follow with a simple, concise call to action at the end of your headline. 

Writing successful ad headlines is a combination of art, science, and practice. Once you know the guidelines, you can begin to experiment and test your copy in the real world to improve your results piece by piece. 

If you’re still having trouble, or feel it’s time to let the experts take care of your ads, get in touch with our team - we’ve had years of experience crafting compelling ads for a variety of clients across New Zealand and internationally.

Ready to take your ads to the next level? Contact the Team at Sprocket Digital.

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    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzcam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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