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SEO Tricks to Optimise Video Content

Publishing a video online isn’t enough to bring in the potential traffic from your efforts. Not only do you need to ensure the quality of the video, but you also need to consider important video SEO strategies that will help your content rank in the search engines.Today we discuss ways to optimise video content.

Video SEO: What is it?

Video content can be optimised to show the search engines the relevance of the content that you are publishing. The goal is to design the content in a manner that helps your site or video page to show up in the results when people are searching for your services. These organic video rankings will not only increase the number of views on each video, but you can bring target customers to your website.

People love video content, and so do the search engines. No one has the time or desire to read long-form text articles any more. Instead, they would rather watch a short video clip that covers the necessary information. Social media has changed the way customers interact with online content, and video is a foundational piece in the current industry.

SEO Tips for Your Videos

Whether you are publishing videos on your website, Facebook, YouTube, or other social platforms, there are a few simple SEO tips that can be used to optimise your results:

• Select a Catchy Headline: Not only does the headline need to capture the attention of the viewers, but you can also be strategic about the placement of keywords.

• Name the Video File: The video file name is another place where you can insert the target keyword. For example, instead of using a generic file name like “video 4 episode 7,” title the video “plumbing services Auckland.”

• Create an Interesting Description: The description will impact the person’s decision to watch the video. The description needs to be compelling. Plus, you have another opportunity to place keywords in the content for SEO purposes.

• Strategic Video Publishing: It’s a bad idea to spam the internet by publishing the video on every platform you can find. Instead, be strategic with the placement of the content. For example, you might publish the video on YouTube and your business Facebook page. Then, embed the YouTube video in a blog post located on your website.

Sprocket Digital is here to help with your organic and paid marketing efforts. Tap into more than 20 years of industry experience by scheduling a consultation with our team.

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Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

What Our Clients Say About Us

With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

Sprocket Digital
Excellent
Based on 144 reviews
Bejoy Jose
We have been working with Luke and the team at Sprocket for a few years. Sprocket Digital has been great to work with, very knowledgeable team of local digital marketing experts. Highly recommend!
Ketaki Rasmussen
Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.
Lani Wards
We own Better to Give . We have only been working with Harry at Sprocket for a few months, but as a brand new E-Comm start up we knew we needed someone who could build our sales with fast and effective campaigns. We are very happy with our progress thus far and look forward to a long prosperous working relationship.
Matt Boylan
This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.
G K Molloy
Great team, easy to deal with, they listened to my business needs and were able to deliver on my expectations! Thoroughly recommend, they have been really helpful for Alana Estate, navigating the digital world and finding new customers.
Speednation
Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!

Team at Speednation.co.nz
Sacha Gardner
Absolute weapons! I called these guys up and advised our quality and quantity of leads were poor. I was introduced to Ethan who has gone above and beyond for us and the results are brilliant. This is a team who will care for your business like their own. Upwards and onwards!
Meelee Joe
Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analytics
NZ-Online-Pharmacy
The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!
Josef Arnet
Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.
Daisuke Kirihara
I have been working with Sprocket for about 6 months, and the team has delivered outstanding results, giving us one of the best return for every dollar we spent through them. I have worked with digital agencies across Asia, Europe, and NZ over 15 years, but the ROI improvement I have seen Sophie and the team deliver is best in class. If you are a result-focused marketer who needs an agency to get you results, try letting them run your campaign. It worked great for us.
Megan Blincoe
We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket Digital
Beautiful You Holidays
Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.

Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.

Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!
Dylan Lewis
We have worked with Sprocket since 2017 with two businesses and their service has always been exceptional. Both businesses experienced high growth due to the help from the Sprocket team. Josh has a vast knowledge, has been unbelievably helpful and even helped us out on a few occasions out of office hours. Can't thank him enough. Highly recommend Sprocket for any ecommerce businesses looking to increase their growth.
Sheree Palmer
Great Team to work with, communication is great and they are actively engaged with working with you.
Ryan Middleton
Have used a few marketing companies in the past but Sprocket has certainly been the best! These guys know their stuff and with their consistent updates allows us to keep a finger on the pulse.
Cuddle Me Baby Ltd New Zealand
We love working with the Team at Sprocket Digital. They really take a personal interest in your business and come up with some fantastic marketing ideas, that have seen our sales grow in just the short time we have been working together. 100% trustworthy and love that they are NZ based and only a phone call away when you need them.
Casey-lee Cranston
Sprocket have been awesome to deal with! At Rata Equipment we have seen great results since using Sprocket as an agency. Kieran Fryer has been amazing to deal with. He is very prompt in responding and getting things done and sends great reports on how we are progressing. Would recommend them to anyone!
Maggie from Astound Smile
We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!
Gavin Sheppard
Ronnie and the team at Sprocket have done an awesome job of understanding what our business needs, and helping to develop the digital marketing strategy for TankMate.
Rodney Dawson
If you want to get the most out of your video from ODV then you need to go to these guys, they are the best.
cam scott
So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.
Victoria Sweeney
A great company to deal with.
Will helps me keep my finger on the pulse in a very busy world, he actions requests almost immediately and is always available to help me with all of my digital needs. High recommend
Nudi Point
FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!
Dylan Carter
Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.
The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.
We are looking forwarded to working with them for the long term!
Gabi Metz
Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!
Glenn Walton
Good people with excerlent skills, lead generation and communication. Thanks Team. Their performance dashboard is also awesome 👌
Phillip Wards
Harry and the team at Sprocket have done an amazing job for our start up company. It's been an absolute pleasure having them onboard, pushing our sales and helping make our business what it is today, this has only taken one month. Looking forward to many years to come.
Thanks team
Lance Metz
Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.
Andrina Shieffelbein
Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!
Gaia Adni
Highly recommend Sprocket to grow your business through online marketing!

Claire and the team are so quick to respond, and incredibly easy to work with. They're getting us great results and are able to dedicate the time to marketing that we simply don't have.

We constantly work together to come up with new campaigns and ideas and I really appreciate all that they do to help our business grow.
Brad McCartan
Only great things to say about Sprocket.

We have a plumbing company in Wellington and the main source of new leads aside from word of mouth is online marketing.

Shay and the team there have been easy to deal with, and more so they get the results we need. Always a constant chain of comms which is refreshing.

When a company does not tie you into a set contrtact, they are generally pretty confident they can deliver. These guys do!
Richie Stott
It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.
Chris Sinclair
Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket Digital

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