Video content that’s designed to sell
The breadth of YouTube is virtually unfathomable. More than 1,300,000,000 users watch more than 6 billion videos every day, and upload 300 hours of video every minute. The numbers are huge. And the sales opportunities are equally impressive.
Because YouTube as a platform is visited and engaged with so frequently by so many people, it makes sense that YouTube advertising has become a highly-specialised marketing medium. Why? Because while video is increasingly becoming a user’s preferred way to digest news and information about the world, there’s an art to figuring out exactly how to engage with those people, and how to construct a video that can compete with the noise.
Let us explain. The amount of video content on the internet is so massive that it is virtually impossible to measure. However, videos that are posted or shared on other platforms like Facebook, Twitter and website homepages often redirect to YouTube and other video providers too, which means a user is one or two clicks away from YouTube. Therefore, any advertising material on YouTube has an unparalleled level of reach - a perfect advertising environment for influencing brand awareness.
Over 6 billion videos are watched on YouTube every single day.
More than half of YouTube views come from mobile devices.
The average mobile viewing session lasts 40+ minutes, up more than 50% year-on-year.
The number of hours people spend watching YouTube videos is up 60% year-on-year
Turning YouTube into a sales funnel
If you’ve watched a YouTube video, you’ll know what we’re talking about when we say ‘pre-roll video’. This is the ad that appears at the beginning of the video you set out to watch – it could be a product video or the trailer to a trailer. Some pre-roll videos can be skipped at five seconds; others must be watched all the way through before the intended video content can be played and viewed. Regardless of the type, the premise remains the same: here is a premium opportunity to introduce your brand to an already-captivated audience.
When it comes to a pre-roll video, you only have five seconds to make a lasting impression on your audience. It’s essential, then, that the first five seconds of the ad convey your brand and product or service. The ability to skip these ads altogether is very tempting to a user who just wants to watch their chosen content, so it’s important to get your message right. Thankfully, if a user does skip the video, the advertiser isn’t charged, which means the first five seconds of branded ad content has been completely free!
YouTube advertising made easy
Sprocket Digital are pros at YouTube marketing; we understand our customers, and we understand video as an advertising medium.
Where experience is as
important as results
Time to tackle YouTube?
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