According to Time Magazine, most people check their phones at least 46 times a day. How often do you pick up your phone for entertainment or to look at a notification? This seemingly small habit sheds insight on where business owners need to be focusing marketing efforts: on mobile app advertising.
Have you implemented mobile advertising to help with your business growth? If you aren’t using this platform, then right now is a great time to get started. The mobile industry is growing every year. So, you need to take advantage of the opportunities that are working right now. Since people are looking at their cell phones throughout the day, you can use these advertising platforms to ensure that your brand is staying top-of-mind through strategic ad placement.
Paid App Advertising vs. Building an App
In some industries, it might make sense for businesses to invest in app development. But, you don’t have to pay for an app if it doesn’t make sense for your business model. Instead, tap into the apps that are already online, giving you an opportunity to use paid advertising as a method to reach new customers.
The goal is to increase the touchpoints that each person has with your company. Eventually, these touchpoints can lead to a sale, which could lead to ongoing purchases. It’s all about putting together an effective website or funnel, then driving traffic to that funnel through the efforts that can come from online marketing efforts.
How to Get Mobile App Ad Exposure
Where should you look if you want to get ad exposure through app advertising? The most common methods of marketing are through social media apps and display networks. Both of these methods give you a powerful way to connect with your target demographic. You can find people who are interested in your products or services, and then use retargeting to ensure that your brand stays fresh in their minds.
It can be hard to start an online marketing campaign if you don’t know a lot about the industry. Additionally, most business owners don’t have time to spend on marketing campaign management.
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