Display Advertising for beginners
Whether we refer to it as display advertising, banner advertising, Google display ads or just plain online ads, you know the advertising we’re talking about. Display advertising refers to the banners and billboards that appear across your go-to websites. They sometimes promote things you’re interested in … and sometimes they don’t.
These paid advertising spaces are small, and can easily become lost in the mix if the creative isn’t strong enough. In order to maximise performance, you need to create a range of ads in different dimensions that include a great call to action, concise copywriting and bold imagery. That’s where Sprocket Digital comes in.
Done well, display advertising can be a useful tool for driving brand awareness, engagement and onsite conversions. The problem is that most display campaign targeting is set too broad, with the ad creative being served to a large proportion of irrelevant users. When display advertising is set up correctly, the line between quality content and advertising is blurred, and we are able to serve relevant messages to users who are interested in your specific product or service.
Web users these days are inundated with content to read, watch and engage with. As a result, paid advertising targeting needs to be on-point in order to capture attention and have a user take action.
Display advertising spots are usually served in cluttered environments or below-the-fold, so they can easily get lost in the mix if the creative and targeting combination isn’t strong enough. In order to maximise performance, you need to create a range of ads in different dimensions that include a great call to action, concise copywriting, bold imagery and a good reason to click through to the appropriate website. With so many factors to consider, it’s no surprise that display can become quite confusing.
That’s where online marketing agency Sprocket Digital comes in.
The science behind display ads
Display advertising isn’t as simple as creating a few ads and uploading them to a certain website. The Google Display Network runs and manages banner advertising all over the world - and all over the internet. It reaches over 90% of global internet users across 2 million sites, and is essentially a matchmaker between your banner ads, targeting preferences and available placements.
Because so much data is involved in the running and management of your ads, Google Display ads are also easy to measure. Every click can be measured and reported on, which means ongoing conversion optimisation can lead to huge performance increases over time.
Auckland-based digital marketing agency Sprocket Digital provides real-time reports showing your return on investment via leads, sales or a combination of both, depending on what it is you’re trying to measure.
Putting your brand in front of more faces
Display ads are great, but from a user’s perspective they can be annoying – and therefore ignored. When a user consciously decides to visit a website, it’s usually for a specific purpose, like to read the news, find out some information about a product, or buy a novelty toothbrush.
That’s where an expert digital marketing agency comes in handy. The team at Sprocket Digital understands the ins and outs of great display advertising, remarketing and retargeting, which means we’ve got your back when it comes to producing effective display ads.
First things first: strategy. Our team sits down with you to create a display advertising strategy that considers the when, where, how and why of both your product or service and target audience. We hone your goals, specify audience targeting and nail your creative in a customised strategy that ticks both your businesses’ and customers’ boxes. The most successful display ads target potential customers by positioning interesting, relevant messages right in front of their eyes, at a time when they’re most likely to click and convert. There’s a science to Display Advertising – and Auckland online marketing company Sprocket Digital has a proven track record for using data science to generate measurable results.
Where experience is as
important as results
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