1. Remarketing

Remarketing is the king at bottom of the conversion funnel. It is cheap, highly targeted, and effective. If you are yet to implement a remarketing strategy, you should do so immediately. 

In order this to be as successful as possible, you should:

  • Segment remarketing visitors into separate audience pools (as long as you have enough data). I.e. 0-7 days / 7-14 days / 14-30 days.
  • Create a past customer audience, so that it can be excluded from remarketing activity. Note: Specific customer focused cross sell campaigns can actively target past customers under a separate strategy
  • Include a call-to-action in the ad copy that has a direct link to purchase
  • Use Google / Facebook product feeds to serve dynamic ads that show products a user has browsed in past sessions on your website

2. Testimonials

When a potential customer reaches the bottom segment of a marketing funnel, they become more interested in clear evidence that your business can provide the quality product / service that has been promised. Understandably, they want to hear that from someone other than you. They require social proof to validate their decision before making it - which is why it is important to  increase purchase confidence via testimonials on product pages. Product reviews are good, image reviews are better, video reviews are the holy grail. 

A good way to boost online reviews is by emailing past customers a few days after items have been delivered, and incentivise them to leave a review on your website by offering discount codes for future purchases.

3. Discount Codes

Discount codes can be very useful for making an irresistible offer to prospects that are at the decision stage of the conversion process. This offer needs to be an unexpected sweetener that dramatically improves the odds of generating a purchase outcome.  

For example, offering free delivery or a discount at the crucial decision making moment can often lead to a step change in your overall conversion rate. Recent studies on online consumers have shown that:

  • 60% of consumers claim that discount codes lead them to try new products
  • 53% admit that discount codes can make them choose a brand they would typically not consider
  • 72% consider a purchase as ‘saving money’ when using discounts

Source: 2020 Valassis Consumer Intel Report

4. Pre-purchase Cross Sell / Upsells

This is the area most often ignored when it comes to marketing strategy. It almost seems counterintuitive to offer a potential customer a more expensive item when they are already considering one of your products. However, there are some clever, non-intrusive ways to pull this off without annoying potential customers. 

  • Keep these suggestions to the product, cart and purchase pages
  • Highlight the fact that these are only suggestions based on social proof (what other users have purchased / reviewed with 5 stars)
  • Maintain relevance - these suggestions must be similar to the initial product that  is viewed / purchased
  • Easy to ignore - a user should be able to ignore the suggestion and continue to purchase the initial product without interruption
  • Quick to accept - a user should be able to accept the suggestion with a single click

When these four strategies are implemented in unison, you should see a step change in conversion rates for bottom funnel prospects, which in turn should help your business reach new revenue heights, without much additional marketing investment. 

If you need more information or any help along the way, reach out to one of Sprocket Digital’s Growth Advisors for a no-obligation assessment.

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    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzcam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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