DIGITAL DISPLAY ADVERTISING

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    Display Advertising

    DISPLAY ADVERTISING FOR BEGINNERS

    Whether we refer to it as display advertising, banner advertising, Google display ads or just plain online ads, you know the advertising we’re talking about. Display advertising refers to the banners and billboards that appear across your go-to websites. They sometimes promote things you’re interested in … and sometimes they don’t.

    These paid advertising spaces are small, and can easily become lost in the mix if the creative isn’t strong enough. In order to maximise performance, you need to create a range of ads in different dimensions that include a great call to action, concise copywriting and bold imagery. That’s where Sprocket Digital comes in.

    Done well, display advertising can be a useful tool for driving brand awareness, engagement and onsite conversions. The problem is that most display campaign targeting is set too broad, with the ad creative being served to a large proportion of irrelevant users. When display advertising is set up correctly, the line between quality content and advertising is blurred, and we are able to serve relevant messages to users who are interested in your specific product or service.

    Web users these days are inundated with content to read, watch and engage with. As a result, paid advertising targeting needs to be on-point in order to capture attention and have a user take action.

    Display advertising spots are usually served in cluttered environments or below-the-fold, so they can easily get lost in the mix if the creative and targeting combination isn’t strong enough. In order to maximise performance, you need to create a range of ads in different dimensions that include a great call to action, concise copywriting, bold imagery and a good reason to click through to the appropriate website. With so many factors to consider, it’s no surprise that display can become quite confusing.

    That’s where an online marketing agency Sprocket Digital comes in.

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    Display advertising isn’t as simple as creating a few ads and uploading them to a certain website. The Google Display Network runs and manages banner advertising all over the world - and all over the internet. It reaches over 90% of global internet users across 2 million sites, and is essentially a matchmaker between your banner ads, targeting preferences and available placements. 

    Because so much data is involved in the running and management of your ads, Google Display ads are also easy to measure. Every click can be measured and reported on, which means ongoing conversion optimisation can lead to huge performance increases over time.

    Auckland-based digital marketing agency Sprocket Digital provides real-time reports showing your return on investment via leads, sales or a combination of both, depending on what it is you’re trying to measure.

    Display ads are great, but from a user’s perspective they can be annoying – and therefore ignored. When a user consciously decides to visit a website, it’s usually for a specific purpose, like to read the news, find out some information about a product, or buy a novelty toothbrush.

    That’s where an expert digital marketing agency comes in handy. The team at Sprocket Digital understands the ins and outs of great display advertising, remarketing and retargeting, which means we’ve got your back when it comes to producing effective display ads.

    First things first: strategy. Our team sits down with you to create a display advertising strategy that considers the when, where, how and why of both your product or service and target audience. We hone your goals, specify audience targeting and nail your creative in a customised strategy that ticks both your businesses’ and customers’ boxes. The most successful display ads target potential customers by positioning interesting, relevant messages right in front of their eyes, at a time when they’re most likely to click and convert. There’s a science to Display Advertising – and Auckland online marketing company Sprocket Digital has a proven track record for using data science to generate measurable results.

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    Dan and the team at Sprocket have crafted an effective campaign that consistently brings new valuable enquirers to our business. All we need to do is answer the phone and convert them into customers and keep them happy, easy!!
    Robert Smith
    We have been working with Dan from Sprocket Digital for the last 2.5 years and found it is very personal, successfully relationship. I would highly recommend their services.
    Jp Franklin Roofing
    Love the team at sprocket. Josh and Luke have given our business a very personalized experience, always on call to our queries and have provided us with tangible results. Would strongly recommend them to anyone looking to advance their digital presence in the way of SEO or Add Words!
    Steven Zinsli
    Jared Grib is our go to guy at Sprocket and nothing is too much trouble for him. He is honest and transparent and can discuss digital marketing in laymans terms for the uneducated!! Great Agency in a world of 'so called experts' Sprocket walk the talk.
    Sonya Biddulph
    Sprocket have treated us with nothing but professionalism over the last 5 years or so. They never come asking for more money for some campaign of mystery, just real world functional advertising. A+
    Ben Thompson
    Sprocket Digital has been great! They've helped me grow and always have time to talk. Jarrod handles our business and is always updating me with helpful information. Highly recommend them!!!
    Joseph McLean
    We have been working with Harry at Sprocket for a number of months now and these guys are trustworthy SEO experts, unlike other providers we have worked with
    Robert Stickland
    We use Sprocket Digital for our Google adwords and SEO, we have been through a few companies to find a great one. Dan and the team are so attentive and the monthly catch ups keep us informed with what is working and what is not. Great friendly team to work with and we would highly recommend these guys, especially after the horrible experience we have had with previous companies. They have restored our faith! 🙂
    Sasha Langham
    Great team of very knowledgeable staff. Results driven and the reporting system to track results is exceptional. Has made a big difference to our online marketing efforts. Thanks Sprocket Digital.
    Jason Korff
    I have been with Dan and the guys at sprocket digital for 8 months and now with my advertising being correctly managed and monitored we are progressing in leaps and bounds. I would not hesitate to recommend, these guys are truly professionals.
    Solution Roofing Limited
    Since opening our familyBusiness way back in 1980 we have seen many changes in our industry and in retail in general. We must admit being old school it took our family business awhile to get our heads around the new way of marketing. Radio, local magazines ,newspapers, calendars and sponsorships drift and drag cars etc where are primary means of marketing and provided us with a reasonable conversion rate in the past.Dan from Sprocket digital having worked in our industry himself was a breath of fresh air.Trying to sort through all the garbage and jargon that goes with online advertising can be confusing and a daunting task.We tried serval other firms who simply didnt deliver but were experts in taking our hard earned cash.Actually we were ready to pull the plug on this whole new way of getting our business name out into the community as we really felt let down and ripped off by Dan's opposition .
    anthony wright
    I have recently moved my advertising to sprocket digital after a friend recommended them ,and i have been very impressed with them so far i am getting 70% more traffic to my website than i was with the last company i was using. I highly recommend Sprocket Digital Ross
    Ross Collins
    Highly Recommend Sprocket Digital! We have only been with them for a few months so far, however, ever since jumping on-board with them our online sales have rocketed! Their continuous support is amazing, always there to help when ever needed! They're constantly thinking of new ideas and initiatives to improve our business's competitive edge online which has been incredibly helpful. Dan is our Account Manager. He has become an extension of our team, constantly bringing new tips and tricks to improve our brand while also injecting high energy and enthusiasm into the team.
    Alex Mclachlan
    Highly recommend Sprocket Digital! There on-going support has helped our business grow & we look forward to continuing to work with them. Jarrod, Josh and the team always keep us up to date with specialized sales/marketing tips and tricks to give our business the competitive edge!
    Jessica Barry
    We have been working with Sprocket Digital for almost a year now. Dan has done a great job with our campaigns in a relatively short span of time .Thumbs up to Dan, Josh, Carolina and of course Luke! Keep it up guys, really enjoy working with this team!
    Faisal Khan
    We have been a customer of Sprocket Digital since December 2017, after having been with our previous provider for over 5 years. Jared and Josh sat down with us and explained their common sense approach to SEM and they were confident a better result for less could be achieved, whilst providing transparent reporting (something we had lacked historically). We switched over and not even 6 months later and we are receiving around 15% more leads on a lower monthly spend. Convinced, we are now looking at how we can complement our SEM programme.
    Leon Di-Cesare
    We started using Sprocket for our Google Ad words only at the beginning of June 2018 - in only 2 months we noticed a huge difference in the amount of leads coming in. They have been amazingly helpful and I really like our monthly catch ups. They are great on knowing where we are at and how things are working. Something that really lacked with a previous supplier.
    Sarah Lucas
    We highly recommend Sprocket. We have been working with Harry & the team over the past year and have found them to be both very professional, and highly responsive to our business requirements!
    Paul & Jo Weaver
    Dan and the team have done a terrific job of expanding our digital marketing horizons. They are friendly, easy to deal with & go above and beyond to make sure that we have all of the information that we require about everything they are doing for us. If you are looking for a smart agency who really knows their stuff then get in touch - we're on track to have the best year the company has ever had!
    Alvin Chisnall
    Sprocket Digital have been managing our online programs for the last 2 years. We would highly recommend them. Dan is a great communicator and very proactive with driving our advertising.
    Karen Chapman
    The team at Sprocket Digital are awesome! I highly recommend them!Special thanks to Jared and Harry for all your help! You both have been wonderful to work with! I look forward to taking my business to the next level with your help! 🙂
    Ajmal Sarfraz
    Highly recommend Sprocket digital! A++ service and will be using there service for many more campaigns.
    Ben de Wet
    Sprocket Digital have been managing our AdWords for nearly 3 years now, they have consistently provided great service and great results. Highly recommend.
    Simon Rose
    We wasted thousands of dollars with two other companies before I received a call from Luke at Sprocket. His in depth knowledge shone through when we met, and Sprocket produced results that exceeded my expectations.
    Mike Collis
    Luke & Josh at Sprocket Digital are world class. They have helped me build my business and make it a success. Thanks team
    Richard Goodall
    Great Service, very transparent, very quick to investigate any request we have. Highly recommended. A shining light in an industry of bad actors.
    Marco Di-Cesare
    Dan and the team have been great, from the start of our relationship we have been kept up to date, informed and advised. Learned a lot about the process from Dan because the language is simple and straight forward. No cutting corners, no BS and great results!
    Greg Cramond
    Harry and the team at Sprocket have been great to work with and have implemented some great strategies, which have resulted in solid returns for our ecommerce business and we continue to see improvements month on month. Highly recommend. For an ecommerce business operating 24/7 having partners that are always available and response is really important, the Sprocket team meet that need.
    Hamish Pirie
    Josh and Luke are great to work with, I cannot fault them. They are always there to help and we consistently see great results.
    Helen Dudley
    We have been a customer with sprocket digital since last year Sept. We have noticed the huge difference the leads coming towards us very soon. Also I have to mention Jeard as our account manager, he is always keep us updated and very friendly. Highly recommend him in the team sprocket digital:)
    SnoreFreeNights E Store
    Iv'e been working with Sproket digital for a few years now and they are just easy to deal with and make things simple for me
    Ken Parfoot
    We've dealt with other SEO companies and Sprocket have been by far the best when it comes keeping us up to date and helping us work towards our goals.I recommend them before anyone else.
    Lewis Callaghan
    Really happy with the customer service and results that I have received from Sprocket Digital. Highly recommend getting in touch with the team!
    Logan Felts
    Great work! Sprocket did exactly what they said they were going to do.. . Helped my small business get off the ground. I base a lot of my companies success on Sprockets marketing skills. Thanks again.
    Alistair Grayson
    Thanks to Luke and the team at Sprocket for their fabulous online marketing work, its been great having a transparent process whereby we can see and hear what’s going on! We have used other competitors in the past, Sprockets technology is far superior and has exceeded our expectations, we wont be going anywhere else for our online marketing.Bryce Leckie
    Leck Electrical
    These guys have been incredible with helping me in the growth of my company, never have a shortage of work due to the work these guys have put into my advertising. I would highly recommend Sprocket for anyone who wants to see a massive change in their company! Will keep using them for as long as i can!!
    Kevin Curtis
    Spocket Digital have taken over our AdWords & SEO from a large agency. Our experience has been awesome. The monthly meetings to keep us up to date on progress helps us learn and understand digital marketing.
    Karen Grantham
    Great team of guys, always willing to help and have a depth of knowledge second to none in the AdWords and optimisation space. Have recommended them several times to friends and clients already so it is great they are out there getting real feedback from real clients and partners.
    Hans Dieter Schulte
    I have been using Sprocket Digital for over a year now across two different websites. They do a great job, if you have a question, nothing is too difficult to answer. Most importantly - the results are great.
    Mike Williams
    In an industry full of Cow Boys Sprocket Digital are the only Digital Marketing company I can confidently refer my clients to. If you value integrity and transparency with how your marketing dollar is spent look no further.
    Allan Buchan
    Luke and the team are not like the other cowboys in this industry. Would highly recommend their well trusted service. Great communication throughout, with clear gains in online presence. Thanks again for your help!
    Louis Taylor

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    Contact us today & find out how Sprocket can transform your business!