When you’re a client at Sprocket, our Growth Advisors are your partners on the road to success. 

They’re armed with the tools, know-how, and ambition to scale up your business growth with the power of digital marketing, using a custom made strategy to optimise your potential. 

Our Growth Advisors do exactly what the name says — guide you in growing your business

We invite you to see a day in the life at Sprocket through the eyes of one of our Senior Growth Advisors, Dan Rack. 

Dan’s been with the company for three years, coming to us from a background in sales. He’s now an expert at using digital tools to create business growth, but before working at Sprocket he claims he’d never even heard of Google Ads … he’s come a long way, to now find his passion and make recommendations that even the technical team hadn’t seen!

Managing 35 clients, some of whom have been with him since his first week on the job, Dan is genuinely driven by seeing his clients succeed.

“I want clients who are ambitious, I want to take my clients to the moon. I see so many people who have really had their lives changed by the work we do, not just their business. It’s so rewarding to see.” 

So how does Dan achieve this for his clients? We sat down in the meeting room at lunchtime for a chat about his process, what drives him, and what part of the day he looks forward to the most.  

Meticulous mornings

You don’t often meet people who are excited to head into work on a Monday morning. For Dan, he’s not just excited — it’s his favourite part of the week. 

“I used to take my work home with me, and be working til 9pm every night, but now I’ve made a point not to look at my work over the weekend, so then anticipation builds up for what I’m going to find on Monday morning. I can’t wait to see how the performance went, how much revenue they made … it’s something to really look forward to.” 

After fighting through traffic to get to the Sprocket office in Penrose, coffee is the first order of the day (we’re only human, after all). 

Maybe he’ll check and reply to a few urgent emails, then it’s straight into the analytics. 

Analytics is a core part of our services and client care — it’s about discovering in black and white data what’s hitting the mark, and where opportunities can be harnessed for further optimisation. 

In order to achieve the best outcomes for our clients, we are constantly reviewing and improving their campaigns. It’s not good enough to let it coast, we’re determined to dig deeper, find new strategies and pathways, and push the business growth to its utter potential. 

With 35 sizable clients to look after, Dan’s days are scheduled around meticulously checking into the data and analytics of a few at a time, in order to get through his client list each week.

Here’s how his mornings look -

  • Go through Google analytics, especially for e-commerce clients
  • Check revenue data from campaigns
  • Comb through Google Adwords, check campaign and ad group performance
  • Check the search term reports, exclude any poor search terms
  • Check across Facebook ads, looking at ad copy and creative
  • If there’s anything glaring that needs adjusting, tell the technical team
  • Morning meeting with a client, usually a monthly check-in or new business opportunity. 

Engaged afternoons

After diving deep into data for the morning, Dan’s afternoon becomes a lot more engaged and usually revolves around communicating with his clients. 

Answering phone calls, replying to emails, sending out missives and directives … if mornings are about analysing then afternoons are about communicating strategy and results.

Usually he’s still got some analytics to get through, spilled over from the morning when certain accounts need extra attention or urgent calls come through, so it’s not totally a half-and-half kind of day, but the structure helps him to ensure he’s powered through the most mentally intensive part first and got the hard part out of the way in the morning. 

The most rewarding part of Dan’s day is the afternoon client meetings: discussing their performance and celebrating the wins.

“I met recently with one of my older clients, and their business is growing exponentially. We analysed their data and found that for every $1 put into marketing costs over $27.30 comes out in revenue. We’re all pretty excited by that! You can tell from the tone in their voice from when we first started with them last year, to where they are now, they’re so grateful and happy and that’s really rewarding.”

As a performance-based marketing agency, our Growth Advisors strive for satisfying results like this. We dedicate ourselves to developing each business’ growth and potential with a digital arsenal of tools, and work with them from day one to get the wheels turning and celebrate each milestone win along the way. 

At the end of the day, Dan closes down his laptop and leaves his work behind to enjoy his evening with his family. He’s committed to trying to live well, be positive, and enjoy a stress-free lifestyle, both for his benefit and the people around him. 

Nothing’s going to get him down, his energy and positivity is infectious.

What is Dan excited about from the future? Impressing larger clients with Sprocket Digital’s performance-based strategies, and opening them up to increased revenue growth. 

He’s confident that they have the capability to do it, and finds it rewarding to set his sights on bigger and bolder companies to partner with. 

“People are always impressed by the way we communicate because we don’t use marketing terms and buzzwords, we talk a language they’ll actually understand. One of our mantras is “We speak business to business people”. That’s how a partnership works.

Finally, a quickfire round of three words to describe his daily work: exciting, rewarding, and challenging-but-fun
Get in touch with Sprocket’s Growth Advisors to begin your partnership today.

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzcam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    Sprocket Digital
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