Put your Products in front of Ready-to-buy Customers
Google Shopping Ads are one of the most effective ways to promote e-commerce products online. Unlike search ads that rely on keywords and headlines, Shopping Ads showcase your product image, price, brand name and key info, right at the top of Google’s search results.
It’s a visual storefront built into the world’s most-used search engine. And it doesn’t just drive clicks. It drives qualified traffic with high purchase intent.
At Sprocket, we help New Zealand ecommerce businesses get the most out of Google Shopping. From smart feed setup to campaign structuring and conversion tracking, we build Shopping campaigns that make your products stand out and sell out.
Why Businesses Should Be Using Google Shopping Ads
If you’re selling online, Shopping Ads aren’t optional. They’re essential.
Google Shopping campaigns don’t just increase visibility. They put your products in front of people who are already searching for what you sell. That means you’re not interrupting, you’re meeting intent head-on. And the best part? It’s visual. Shoppers see the product, price, brand and rating before they even click, which means they’re more likely to convert.
You can also segment your product feed, adjust your bid strategy by margin, and run multiple campaigns targeting different audiences or products. Whether you have five items or five thousand, Shopping Ads give you scalable control over how your product listings show up in search.
If your product data feed is set up correctly and your strategy is solid, Google Shopping can become one of your highest-performing revenue channels. That’s what we help you achieve.
Google Shopping Ads
SERVICES
Getting results with Shopping Ads takes more than turning on Performance Max and hoping for the best. We create well-structured campaigns, clean product feeds and data-led bid strategies to create ads that drive conversions and support your ecommerce goals.
We set up and manage your product listings in Google Merchant Center, ensuring your product feed meets all technical requirements. From image specs to product titles and product disapprovals, we handle the details so your Ads stay visible and error-free. If you don’t yet have a Merchant Center account, we’ll set it up for you, with the right permissions, including admin access.
A clean, optimised feed is the backbone of any Shopping campaign. We optimise your product titles, descriptions, categories, and attributes so your products show for the right searches and perform better against competitors.
We structure and manage both your Standard Shopping campaigns and Performance Max campaigns based on your business model and goals. Whether you want more control or prefer to let Google’s machine learning do the heavy lifting, we’ll guide the right setup for your store.
Your bid strategy matters. We align it with product margins, demand trends and customer lifetime value goals. From Maximise Conversion Value to ROAS-based strategies, we tailor your bidding setup to improve efficiency and profitability over time.
Shopping isn't just about the first click. We build retargeting strategies that bring potential customers back into the funnel, using audience signals like cart abandonment, product views and returning customers. These layered approaches increase conversion rates and reduce wasted spend.
Shopping works best as part of a connected strategy. We align your Shopping efforts with Search, Display, YouTube and email campaigns — giving you consistent brand visibility across every stage of the funnel. And as a Google Partner, we bring insider knowledge, best practices, and direct support into every campaign.
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Why Choose Sprocket for Google Shopping Ads?
Google Shopping Ads require a mix of technical accuracy, data strategy and ecommerce instinct. We bring all three. Our campaigns are hands-on, insight-driven and built to move your products, not just your impressions.
What sets us apart?
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If you’re ready to stop guessing and start scaling your product sales with Google Shopping, we’re ready to help. Let’s build a campaign that makes your catalogue work harder.
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Here at Sprocket Digital we believe that the proof in the pudding. Luckily our results genuinely speak for themselves.
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If you have a question we haven't answered, just get in touch. We'll be happy to help you out.
Yes! Especially when it’s managed properly. Google Ads lets small businesses reach highly targeted potential customers, even on a modest budget. That said, making your ad spend work takes more than clicking "boost." At Sprocket, we evaluate whether Google Ads will deliver the ROI you’re after. If it’s not the right fit, we’ll tell you, and if it is, we’ll help you make every dollar count.
Google Ads is a pay-per-click (PPC) platform. That means you only pay when someone clicks on your Ad. Your Ads can appear across a range of placements, from Google Search and Google Shopping to YouTube, Gmail, mobile apps and millions of websites on the Display Network. You choose your audience, set your goals, and Google serves your Ads based on your targeting setup, keywords and bidding strategy.
There’s no set price – you control the budget. You’ll only pay when someone engages with your Ad, and the cost per click depends on your industry, competition, and Ad quality. We help you set a budget that aligns with your goals, and then optimise it to maximise click-through rate, conversions and return. Our job is to make your ad spend work harder.
If your business has a solid website and clear goals, then yes, our Google Ads campaigns can absolutely be worth it. We don’t run campaigns unless we believe they’ll generate value. Before we begin, we assess your site, your competitors and your funnel to make sure there’s a clear opportunity to grow. Then we build a campaign designed to get you more targeted traffic, not just impressions.
They don’t directly affect each other, but they work well together. PPC gets you immediate visibility while SEO builds long-term organic traction. The real benefit comes from combining them. You can use PPC data to uncover high-converting search queries, refine your marketing strategy, and test landing pages that can later be used in SEO. Many of our best-performing clients use both in tandem.
Google Shopping Ads pull directly from your product feed to showcase your products visually in Google’s search results. Instead of just a headline, users see your product image, price, brand and key info, which helps drive more qualified traffic to your store. They’re ideal for ecommerce businesses and especially effective for showing up during high-intent searches.
Yes. Your product feed links directly to your website, so shoppers can click through to view or purchase. That means you need a website and it to be ecommerce-ready, with clear product information, fast loading, and a smooth checkout. If your store is live but underperforming, we can also help optimise key elements for conversion.
Paid search Ads are text-based and triggered by keywords. Shopping Ads are visually driven showing your product image, title and price at the top of the search results. They’re great for ecommerce brands because they help users compare at a glance. We often run both to cover different stages of the funnel and to dominate the SERP with multiple touchpoints.
You’ll need a few things: a Google Ads account, a Merchant Center account, and a properly structured product feed. We’ll help you set it all up, including feed optimisation, product data segmentation and performance tracking, and then build out campaigns that align with your revenue goals. It’s more technical than regular Ads, but when done right, it’s a game-changer.
Yes – and in most cases, you should. These formats serve different purposes within your marketing mix. Search captures high intent, Display builds awareness, and Shopping drives product visibility. When combined under one unified strategy, they create a full-funnel system that moves users from click to conversion with greater efficiency.
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