Where to focus your energy, time, and spend to get maximum results for your marketing dollar.

2020 may have been the rollercoaster we never saw coming, but for many businesses it provided a long-overdue impetus to get their online presence and digital marketing humming. 

Now, heading into 2021, we can use what we’ve learned in 2020 to prepare for and make the most of the year ahead. This is what you need to know to make the most of your marketing in 2021.

Use data as your compass

Gone are the days of guessing who your best customers are and what they really want - now it’s all about making informed marketing decisions based on up-to-the-minute digital data. 

Data is at the heart of digital marketing, and serves as a compass for designing a successful strategy that can be used to increase your return on investment, reach the right people at the right time, and boost your revenue in a scalable way. 

As well as helping you reach your customers, data can also ensure your remarketing campaigns are effective - delivering relevant and timely advertisements that draw your customers back for a sale. 

With more customers shopping online than ever before - in the first 6 months of 2020 NZ saw a 30% increase in online shopping - there’s more data available too to help you narrow your focus and achieve greater results for your investment.

Prepare a flexible budget

At the start of 2020, few businesses were financially prepared for the forced shutdown that was soon to come. In 2021, we’d advise preparing a flexible budget that includes a rainy day fund in the event of further lockdowns or other unexpected events. 

With a flexible budget, you’ll have the plans in place to keep your sales operations running and protect your business from the worst of the shock. A flexible marketing budget allows you to adapt to the situation as it changes, and react more quickly to events as they unfold.

Focus on earning trust and loyalty

The global pandemic prompted a change in attitudes and expectations online, with calls for kindness and empathy echoing across digital platforms. In America, 80% of consumers expected to receive “better customer service” due to the pandemic, with empathy and faster response times being their top needs. 

While there are more customers online than before, they are also more discerning when it comes to which companies they’ll spend their money with. If you can show that you understand their needs, can delight them with your products, and deliver relevant information at the right time, you’ll win their trust.

Email marketing is a popular tactic to earn loyalty and return customers, as it allows you to speak directly to them and offer specials that are exclusive to your email list.

Get the support of a proven marketing team

At Sprocket, we regularly chat to business owners who have either tried to DIY their marketing, or have been left disappointed by an inexperienced agency who fails to deliver. 

Now is the right time to start thinking about your marketing efforts for the new year. Ensure you have a data-driven marketing strategy ready to deploy, led by a tried and true digital marketing team that understands your business and are committed to squeezing out as much growth as possible.

Sprocket specialises in omnichannel marketing, business growth, and eCommerce marketing. Whatever your goals are for the new year, have a chat to us about it and we’ll show you what we can do for you. 

Grow your business, delight your customers, and enjoy a successful 2021 with Sprocket Digital

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Taking the first step is the easiest part with Sprocket Digital. Simply describe your company and schedule a free no-obligation consultation to find out how we can help scale your business and increase your revenue.

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    What Our Clients Say About Us

    With well over one hundred 5-star Google reviews, its safe to say we are the real deal. Client relationships and demonstratable results are our priority. If you'd like to know more, we'll even let you talk to some real clients.

    Nudi Point ★★★★★ FINALLY... a digital marketing company that actually gets the results. This is the 5th business I have dealt with in the last 7 years - and the only business that has proven results. Our sales have increased hugely and it's only been 1 month. Harry is amazing to work with and the whole team at Sprocket Digital know exactly what they're doing. The results speak for themselves. Highly recommend!Maggie from Astound Smile ★★★★★ We have worked with a couple of other agencies that did not deliver and I'm impressed with the level of service, support & results we get from Sprocket. Within a few weeks of working with Sprocket, we can see immediate improvement on our sales. Harry and the team has taken the time to understand our business and continue to work on delivering results. We look forward to continue working with Sprocket to grow our business. If you are looking for a result-focused agency, you can't go wrong with Sprocket!Beautiful You Holidays ★★★★★ Covid lockdowns meant complete operational shut down for our small NZ owned business. However, in the last few months we have finally got back up and running again with the help from Josh and his Sprocket team.Their understanding, resources and communication has been unwavering in this process and we have seen measurable results month on month. Trust plays a big role in digital marketing and I believe their formula is full proof.Sprocket has had a big role to play in getting our small business back on it's feet. I couldn't recommend this company enough!NZ-Online-Pharmacy ★★★★★ The results speak for themselves. Our website has been lifted to the next level, in both hits & resulting translations into physical orders. Thanks Kieran & Team!Ketaki Rasmussen ★★★★★ Sprocket has experts who can take your digital marketing to the next level, and you get personalised service with a dedicated account manager to help you achieve growth. Great to deal with.Speednation ★★★★★ Outstanding, the team at Sprocket have been tremendous, and taken our store to the next level. Ronnie and the team are on to it and get things done quickly to a high standard. If you are looking for a marketing team, this is your one stop shop for all your marketing needs!Team at Speednation.co.nzcam scott ★★★★★ So far all of my requests from Sprocket Digital have been handled very professionally and timely. I am really enjoying the level of communication and how easily approachable the team is.Andrina Shieffelbein ★★★★★ Sprocket has been amazing for my small buisness! Can't recommend enough if you want results from your advertising!Meelee Joe ★★★★★ Great working with the team at Sprocket Digital! We found the company friendly, accomodating, and they helped us to develop our knowledge of the business analyticsLance Metz ★★★★★ Sprocket has been an incredible digital marketing partner, helping us grow our monthly turnover. They are extremely helpful and are quick to respond to any needs we may have. I would highly recommend for any company looking to take on a digital transformation journey.Matt Boylan ★★★★★ This is the second time I have used Sprocket Digital in my role as Marketing Manager for small to medium sized businesses. Given our marketing team is very small and we don't have a specific digital marketing resource internally, it gives me peace of mind knowing that all our digital needs are being outsourced to Sprocket. On both occasions of working with Sprocket, the team have very quickly got up to speed on our business. The setup is seamless and my regular meetings with the team help to identify opportunities for us to leverage. The entire team are really knowledgeable and down to earth even though they have some very experienced people working on our account. I would highly recommend Sprocket to any other business who wants expert advice and guidance on their digital marketing with an accessible and down to earth approach.Dylan Carter ★★★★★ Sprocket Digital is the real deal! They have turned our company around in our initial month of working with them and I could not recommend them more.The team is super helpful always making the time to have meetings with us and answer our endless amounts of questions.We are looking forwarded to working with them for the long term!Richie Stott ★★★★★ It has been a seamless transition to Sprocket and they have delivered on the goods. Very happy with the service and results. Our account manager, Kieran is great to deal with.Chris Sinclair ★★★★★ Great team to work with, we've experienced growth from day 1 and we're still going! Thank you team Sprocket DigitalMegan Blincoe ★★★★★ We are a new Client of Sprocket and I cannot fault them! Especially Ethan, he has been so available and clearly knows what he's talking about. He has been very patient with us and has thoroughly updated and explained every part of the set up and progress to date. Highly recommend using Sprocket DigitalAlastair Pope ★★★★★ Harry and the Sprocket team have been amazing in connecting with and successfully converting a new audience for our business. During these challenging economic conditions, the additional revenue they've generated has proven to be invaluable. Their professional, transparent, and data-driven approach has rekindled my confidence in the agency model.Josef Arnet ★★★★★ Sprocket Digital has been great to work with and has provided great inside and addition to the digital side of our business (Kitchen Things) their SEO team is fantastic and Harrison their Email marketing specialist is an absolute savant when it comes to knowing how set up email campaigns, templates as well as automatic email flows and the logic required to make them impactful and effective for a business. They always continue to impress with the work they do.Gabi Metz ★★★★★ Working with Sprocket has been so easy! Like a weight has been lifted off our shoulders. And the results so far have been fantastic!Sheree Palmer ★★★★★ Great Team to work with, communication is great and they are actively engaged with working with you.js_loader


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    Sprocket Digital manages all of Louvretec’s digital advertising across Australia and New Zealand, focused on gaining a higher volume of quality leads and standardising advertising creatives across all their locations.

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    0800 365 413

    Level 1/694 Great South Road, Penrose, Auckland [email protected]
    Sprocket Digital
    Based on 126 reviews