Case Study
Alana Wines
Industry
Food & Beveridge
Services & channels
Meta Advertising
Case Study
Alana Wines
Industry
Food & Beveridge
Services & channels
Meta Advertising
How Alana Estate Grew Revenue by 16.7% Without Spending More
When we first sat down with Alana Estate, it was clear we were dealing with a brand that already had plenty going for it. They’re a family-owned boutique winery producing premium wines from Marlborough and Hawkes Bay, with a product that doesn’t need much convincing once it’s in the right hands.
Yet while their paid social campaigns were getting eyes on the brand, the return wasn’t quite where it should have been. There was interest, but not enough intent flowing through to purchase. So instead of chasing more traffic, we focused on attracting better-quality visitors and finding the points where drop-off was costing them revenue.
How We Shaped Meta Around Alana’s Growth Goals
Alana’s goal was to grow revenue through Meta, which made sense for a product like theirs. Wine, particularly at the premium end, tends to benefit from a more visual buying journey. Meta gives you the space to build that interest and guide people towards a purchase in a way search alone often can’t.
Like most businesses, though, they weren’t working with an endless budget. We could have pushed spend higher and chased incremental gains, but that would have masked the underlying inefficiencies. Instead, we focused on tightening instead of scaling.
AT SPROCKET, WE’RE GEARED FOR GROWTH Taking the first step is easy.
Action Plan
- We started by reviewing where conversions were being won and lost. That meant a deep dive into how different audiences, creatives, and product sets were directly contributing to revenue.
- From there, we refined the campaign structure to favour what was already proving its worth. We shifted the budget towards products and offers that consistently converted, rather than being spread across too many competing angles.
- We put more of a focus on creative, adjusting messaging to better match buying moments, particularly around seasonal demand and gifting periods, where customers are more decisive, and order values tend to climb.
- On the audience side, we focused on improving quality rather than just expanding reach. Retargeting pools were strengthened, and lookalike audiences were refined using higher-value customer data, which helped bring in users who were more likely to convert.
The Results
- Over a three-month period, Alana generated $67,832 in revenue from Meta ads, up from $58,091 in the previous quarter, while spend remained almost identical at just under $4,800. That meant stronger revenue without the need to increase the budget.
- Purchases increased from 259 to 274, showing that growth came from more customers converting, not just a few unusually large orders.
- At the same time, cost per acquisition fell from $18.60 to $17.50, so each sale was coming through more efficiently.
- Return on ad spend also improved from 12.06x to 14.14x, meaning the campaign was generating more revenue for every dollar spent and putting Alana in a stronger position for continued growth.
Need Better Returns From Your Ad Spend?
If your ads are driving interest but the revenue is not following, there’s usually a clear reason why. We know where to look, what to fix, and how to turn underperforming spend into stronger results.
If your campaigns should be doing more, let’s talk about where the gap is.
Want to see how this looks across other brands?
Have a read through our other case studies.
