Case Study
Concrete Grind & Polish
Industry
Flooring
Services & channels
Search engine optimisation
How Concrete Grind and Polish Improved Average Rankings by 46% in 6 Months
Concrete Grind and Polish have been around long enough to know what works. With more than 25 years in the industry, a reputation as pioneers in diamond-polished concrete, and a track record that speaks for itself, they’ve built the kind of business that gets recommended once people know it exists.
The problem was making sure more people found them before that recommendation stage. Search demand for their services was steady, but their organic visibility was not where it needed to be. That left a clear opportunity to strengthen their SEO and bring in more of the right enquiries without relying as heavily on paid channels.
How We Utilised SEO To Achieve Concrete Grind and Polish’s Goals
Concrete Grind and Polish’s goal was to improve their organic visibility, which made sense given how people search for specialist flooring services. Unlike something like clothing or homewares, where people might browse casually and buy on impulse, this kind of search usually comes with a real project behind it. By the time someone’s looking for a business like this, they’re often comparing suppliers, weighing up options, and getting closer to making a decision, so showing up strongly in search can make a real difference.
Though SEO is not an overnight channel, for a specialist business, it’s one of the more durable ones. Strong rankings help you capture demand consistently without having to pay for every click, which makes it a solid long-term investment.
AT SPROCKET, WE’RE GEARED FOR GROWTH Taking the first step is easy.
Action Plan
- We started by focusing on core service keywords, particularly those tied directly to commercial intent and localised within Auckland.
- From there, we worked on improving overall rankings across the site, helping key pages move closer to page one, where the majority of clicks actually happen.
- We also prioritised getting more keywords onto page one, especially those already gaining impressions, so the site could capture more of the demand it was already appearing for.
- The homepage was treated as the primary commercial asset, with a focus on strengthening its visibility and ensuring it continued to drive the majority of high-intent traffic.
- Alongside that, we supported growth through content. Blog articles helped expand keyword coverage and brought in additional traffic from people researching polished concrete care and maintenance.
- Throughout the process, the focus stayed on steady, compounding gains. The goal was not quick spikes, but building a stronger organic presence that would continue to improve over time.
The Results
- Over the six-month period, Concrete Grind and Polish made strong gains in organic search, with average position improving from 36.01 to 19.46, a 46.0% improvement.
- Estimated organic click-through rate also increased from 0.32% to 0.47%, a 45.5% lift, showing that improved rankings were beginning to translate into more traffic, not just more impressions.
- Momentum picked up further in the most recent 90 days, with at least 14 keywords moving onto page one compared with the previous period.
- Some of the most valuable service terms saw major gains, including “epoxy flooring” moving from 35.00 to 4.36 and “epoxy floor” improving from 43.00 to 3.65.
- March 2026 was the strongest full month in the period, bringing in 77 clicks, 18,687 impressions, and an average position of 15.64, the best full-month ranking result across the six months
